Ari Zelmanow
Head of Experience Research, Core Platform, Twilio
Described as a modern-day, consumer-focused Sherlock Holmes, Dr. Ari Zelmanow helps businesses uncover "clues" that enable businesses to:
? Experience predictable growth ? Adapt to unpredictable conditions ?? Mitigate risk to minimize losses ? Move faster than the competition ? Increase value for the business and customers
He currently leads research for Twilio's Core Platform. Previously built and led insights teams @Quantive, @Twitter, @Indeed, and @Panasonic. Before leading insights, solved crimes as a metropolitan police detective at @SLMPD. Believes in truth, justice, the Oxford comma, and NY-style pizza.
Rosenverse talks by Ari:
" Democratization without governance leads to a wild west of inquiry, which is dangerous for a business. "
Dark Side of Democratization (Videoconference)
October 13, 2023
" Training others on the job is not the same as formal training; sometimes we create tight guardrails to contain damage, which isn’t true training. "
Research Democratization: A Debate
March 29, 2023