Louis Rosenfeld
Founder, Publisher, & CEO, Rosenfeld Media
Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.
Rosenverse talks by Louis:
" The Rosenbot’s helping you craft a learning program, maybe even a syllabus, complete with weekly goals, lessons, readings, exercises. "
How to use the Rosenbot
March 16, 2026
" You can now stream our entire collection of over 70 books in EPUB format with your Gold subscription. "
About the Rosenverse
March 15, 2026
" The first rule of book update club is you never talk about book update club. "
Don’t Make Me Think 3.0: What Endures and What Evolves in UX
March 11, 2026
" The AI doesn’t train itself; we provide context dynamically, so it enhances answers with curated data. "
GenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
" The lipstick on the pig—cosmetic fixes give little impact without addressing deeper usability and business value. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" We focus on evergreen content so it doesn’t become irrelevant as tools and theories change. "
GenAI for UXers: A Rosenbot Demo and Discussion
June 11, 2025
" We have got you covered with sketch notes, resource lists, session notes, videos, and decks all shared ASAP after presentations. "
Day 1 Welcome
September 23, 2024
" Every job is a climate job. Every job has to be a climate job. "
Three Key Climate Initiatives and How You Can Help
September 11, 2024
" We’re building in the attribution of ideas to authors and speakers, emphasizing the humans behind the expertise. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" I’ve been in the UX world for like 30 something years before we were even calling it UX. "
The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld
June 5, 2024
" Please take advantage of this opportunity to share, ask questions, and learn together even if you are the most introverted person. "
Day 2 Welcome
June 5, 2024
" The conference is not an endpoint, but a path to broadening our understanding of designing with AI. "
Day 1 Welcome
June 4, 2024
" Starting small with local meetups or internal talks helps you test and improve your material before bigger stages. "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" You will have full copies of everything that you experienced today and all the questions. "
Opening Remarks Day 2
March 26, 2024
" Sponsors believe in advancing research, and we wouldn’t be here without them. "
Opening Remarks Day 1
March 25, 2024
" Understanding how assistive technology evolves is crucial because it foretells the future of interface design. "
Three Years Out: Perspectives on the Near-Term Future of User Research
March 15, 2024
" Don’t write a book expecting to retire on royalties; this is a specialized field with modest sales. "
Coffee with Lou: Should You Write a (UX) Book?
March 7, 2024
" AI is fascinating for doing low-level design tasks so we can focus on higher-level service and systems design. "
Coffee with Lou
January 11, 2024
" This is the same conference in so many good ways — good ways are that it’s resilient and there’s a certain steadiness. "
Welcome
January 8, 2024
" How do you influence bosses who don’t understand design, product, or technology? That’s a key challenge. "
Opening Remarks
November 29, 2023
" What if it’s all a hoax and we just invented a better world for no reason? That’s a good place to be. "
Do you want to work on climate? (Climate UX Discussion Series)
November 15, 2023
" People tend to forget that the A in AI stands for artificial, which is basically fake intelligence. "
How AI will Change DesignOps Tooling
October 3, 2023
" Please post your questions in the thread associated with each presentation so we can see and address them. "
Opening Remarks
October 2, 2023
" It’s better to err on the side of kindness and emotional support toward colleagues who might be struggling. "
Welcome / Housekeeping
June 7, 2023
" There’s strength in numbers, and together you might get that very large stone over the top of that very steep hill. "
Welcome / Housekeeping
June 6, 2023
" This is absolutely not the time for us to be throwing our hands up in the air and giving up on Research. "
Opening Remarks
March 27, 2023
" UX playing a central role in every part of the product development life cycle is our goal after 15 years of evolution. "
Founder’s Welcome
December 6, 2022
" Onboarding often felt like trial by fire—go to the meeting and hope you understand something. "
Becoming a Civic Designer: Making the Move from Private to Public Sector
November 17, 2022
" Civic design is relatively new and spans all kinds of government agencies from federal and national down to tribal and local. "
Opening Remarks
November 16, 2022
" The conference is your annual opportunity to get to know each other and to step back together and amplify the power of design. "
Welcome
September 8, 2022
" Nobody’s going to ask to show you the $10,000 impact from a single design, but you can show the needle movement was there. "
The Bigger Picture: A Panel Discussion
October 23, 2019
" Strategic friction is about where you apply friction deliberately to create insight and transformation. "
Discussion: What Operations can teach DesignOps
November 6, 2017