Rosenverse

Louis Rosenfeld

Founder, Publisher, & CEO, Rosenfeld Media

Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.

Rosenverse talks by Louis:

Louis Rosenfeld

" The Rosenbot’s helping you craft a learning program, maybe even a syllabus, complete with weekly goals, lessons, readings, exercises. "

How to use the Rosenbot

March 16, 2026

Louis Rosenfeld

" You can now stream our entire collection of over 70 books in EPUB format with your Gold subscription. "

About the Rosenverse

March 15, 2026

Louis Rosenfeld

" The first rule of book update club is you never talk about book update club. "

Don’t Make Me Think 3.0: What Endures and What Evolves in UX

March 11, 2026

Louis Rosenfeld

" The AI doesn’t train itself; we provide context dynamically, so it enhances answers with curated data. "

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025

Louis Rosenfeld

" The lipstick on the pig—cosmetic fixes give little impact without addressing deeper usability and business value. "

10 Years of Enterprise UX: Reflecting on the community and the practice

June 18, 2025

Louis Rosenfeld

" We focus on evergreen content so it doesn’t become irrelevant as tools and theories change. "

GenAI for UXers: A Rosenbot Demo and Discussion

June 11, 2025

Louis Rosenfeld

" We have got you covered with sketch notes, resource lists, session notes, videos, and decks all shared ASAP after presentations. "

Day 1 Welcome

September 23, 2024

Louis Rosenfeld

" Every job is a climate job. Every job has to be a climate job. "

Three Key Climate Initiatives and How You Can Help

September 11, 2024

Louis Rosenfeld

" We’re building in the attribution of ideas to authors and speakers, emphasizing the humans behind the expertise. "

Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood

June 14, 2024

Louis Rosenfeld

" I’ve been in the UX world for like 30 something years before we were even calling it UX. "

The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld

June 5, 2024

Louis Rosenfeld

" Please take advantage of this opportunity to share, ask questions, and learn together even if you are the most introverted person. "

Day 2 Welcome

June 5, 2024

Louis Rosenfeld

" The conference is not an endpoint, but a path to broadening our understanding of designing with AI. "

Day 1 Welcome

June 4, 2024

Louis Rosenfeld

" Starting small with local meetups or internal talks helps you test and improve your material before bigger stages. "

Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?

May 2, 2024

Louis Rosenfeld

" You will have full copies of everything that you experienced today and all the questions. "

Opening Remarks Day 2

March 26, 2024

Louis Rosenfeld

" Sponsors believe in advancing research, and we wouldn’t be here without them. "

Opening Remarks Day 1

March 25, 2024

Louis Rosenfeld

" Understanding how assistive technology evolves is crucial because it foretells the future of interface design. "

Three Years Out: Perspectives on the Near-Term Future of User Research

March 15, 2024

Louis Rosenfeld

" Don’t write a book expecting to retire on royalties; this is a specialized field with modest sales. "

Coffee with Lou: Should You Write a (UX) Book?

March 7, 2024

Louis Rosenfeld

" AI is fascinating for doing low-level design tasks so we can focus on higher-level service and systems design. "

Coffee with Lou

January 11, 2024

Louis Rosenfeld

" This is the same conference in so many good ways — good ways are that it’s resilient and there’s a certain steadiness. "

Welcome

January 8, 2024

Louis Rosenfeld

" How do you influence bosses who don’t understand design, product, or technology? That’s a key challenge. "

Opening Remarks

November 29, 2023

Louis Rosenfeld

" What if it’s all a hoax and we just invented a better world for no reason? That’s a good place to be. "

Do you want to work on climate? (Climate UX Discussion Series)

November 15, 2023

Louis Rosenfeld

" People tend to forget that the A in AI stands for artificial, which is basically fake intelligence. "

How AI will Change DesignOps Tooling

October 3, 2023

Louis Rosenfeld

" Please post your questions in the thread associated with each presentation so we can see and address them. "

Opening Remarks

October 2, 2023

Louis Rosenfeld

" It’s better to err on the side of kindness and emotional support toward colleagues who might be struggling. "

Welcome / Housekeeping

June 7, 2023

Louis Rosenfeld

" There’s strength in numbers, and together you might get that very large stone over the top of that very steep hill. "

Welcome / Housekeeping

June 6, 2023

Louis Rosenfeld

" This is absolutely not the time for us to be throwing our hands up in the air and giving up on Research. "

Opening Remarks

March 27, 2023

Louis Rosenfeld

" UX playing a central role in every part of the product development life cycle is our goal after 15 years of evolution. "

Founder’s Welcome

December 6, 2022

Louis Rosenfeld

" Onboarding often felt like trial by fire—go to the meeting and hope you understand something. "

Becoming a Civic Designer: Making the Move from Private to Public Sector

November 17, 2022

Louis Rosenfeld

" Civic design is relatively new and spans all kinds of government agencies from federal and national down to tribal and local. "

Opening Remarks

November 16, 2022

Louis Rosenfeld

" The conference is your annual opportunity to get to know each other and to step back together and amplify the power of design. "

Welcome

September 8, 2022

Louis Rosenfeld

" Nobody’s going to ask to show you the $10,000 impact from a single design, but you can show the needle movement was there. "

The Bigger Picture: A Panel Discussion

October 23, 2019

Louis Rosenfeld

" Strategic friction is about where you apply friction deliberately to create insight and transformation. "

Discussion: What Operations can teach DesignOps

November 6, 2017

Rosenverse People Everyone