Louis Rosenfeld
Founder, Publisher, & CEO, Rosenfeld Media
Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.
Rosenverse talks by Louis:
" You can see how this is an absolutely fantastic way to get any UX question answered quickly at any time of day without bothering your instructor or your boss. "
How to use the Rosenbot
March 16, 2026
" Stop watching this video, give it a spin, check out the link below. "
About the Rosenverse
March 15, 2026
" Simulated users is pure enshittification. It’s not worth the paper it’s printed on. "
Don’t Make Me Think 3.0: What Endures and What Evolves in UX
March 11, 2026
" The AI doesn’t train itself; we provide context dynamically, so it enhances answers with curated data. "
GenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
" Silos are everywhere—in technology companies, retail, inside silos inside silos. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Half the battle is having good questions and the right language to ask those questions. "
GenAI for UXers: A Rosenbot Demo and Discussion
June 11, 2025
" Manuel Herrera, our sketch noter, has contributed wonderfully to visually capturing the spirit and content of the conference. "
Day 1 Welcome
September 23, 2024
" Most companies are stuck in emissions reductions, but there’s a lot more levers to pull if they get creative. "
Three Key Climate Initiatives and How You Can Help
September 11, 2024
" Chatbots aren’t just the language model—they have structure around intent classification, safety checks, and session memory simulation. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" I’ve been in the UX world for like 30 something years before we were even calling it UX. "
The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld
June 5, 2024
" Melissa Burnett is a creator of order out of chaos, leader of leaders. "
Day 2 Welcome
June 5, 2024
" Manuel Herrera is creating sketch notes for every session; you’ll have access to those. "
Day 1 Welcome
June 4, 2024
" Inclusion means not just who’s on the program but who you’re researching and collaborating with as you create your presentation. "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" Look for people wearing the very acute Rosenfeld Media black hats if you need help. "
Opening Remarks Day 2
March 26, 2024
" We’ve got you covered with notes, sketch notes, slides, and recordings so you can sit back, relax, and enjoy the show. "
Opening Remarks Day 1
March 25, 2024
" UX researchers should learn Python or R and how to leverage AI APIs to process unstructured data. "
Three Years Out: Perspectives on the Near-Term Future of User Research
March 15, 2024
" You want someone who writes with equal parts empathy and authority, not just pure authority. "
Coffee with Lou: Should You Write a (UX) Book?
March 7, 2024
" Be authentic in your portfolio and speak to your unique experiences and values. "
Coffee with Lou
January 11, 2024
" We'll have a centralized Slack channel for all discussion to come together as one community. "
Welcome
January 8, 2024
" There is no one size fits all answer, but there’s also not even a common everyday answer to how design and product roles work together. "
Opening Remarks
November 29, 2023
" You don’t have to be a PhD or expert to work in climate; your design skills are already valuable. "
Do you want to work on climate? (Climate UX Discussion Series)
November 15, 2023
" AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals. "
How AI will Change DesignOps Tooling
October 3, 2023
" Try to walk away from this conference with at least one new design ops buddy. "
Opening Remarks
October 2, 2023
" We’re doing an experimental open session at the end of the day to just shoot the breeze about UX, enterprise, and the state of the world. "
Welcome / Housekeeping
June 7, 2023
" This conference is more than a snapshot; it’s a part of a year-round conversation and community. "
Welcome / Housekeeping
June 6, 2023
" Even though we are virtual, we are still a community and obligated to treat each other with respect and kindness. "
Opening Remarks
March 27, 2023
" UX playing a central role in every part of the product development life cycle is our goal after 15 years of evolution. "
Founder’s Welcome
December 6, 2022
" Onboarding often felt like trial by fire—go to the meeting and hope you understand something. "
Becoming a Civic Designer: Making the Move from Private to Public Sector
November 17, 2022
" You will come away from this conference with so many artifacts from these talks you won’t miss anything. "
Opening Remarks
November 16, 2022
" Even though we’re virtual, we are still a community and obligated to treat each other with kindness and respect. "
Welcome
September 8, 2022
" Nobody’s going to ask to show you the $10,000 impact from a single design, but you can show the needle movement was there. "
The Bigger Picture: A Panel Discussion
October 23, 2019
" A lot of DevOps is about empathy — doing our piece but thinking about the larger connection. "
Discussion: What Operations can teach DesignOps
November 6, 2017