Louis Rosenfeld
Founder, Publisher, & CEO, Rosenfeld Media
Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.
Rosenverse talks by Louis:
" The Rosenbot’s helping you craft a learning program, maybe even a syllabus, complete with weekly goals, lessons, readings, exercises. "
How to use the Rosenbot
March 16, 2026
" Stop watching this video, give it a spin, check out the link below. "
About the Rosenverse
March 15, 2026
" Most of our job is education — teaching people what AI is good for and what it’s not. "
Don’t Make Me Think 3.0: What Endures and What Evolves in UX
March 11, 2026
" Contextual navigation is really powerful — these AI-generated prompts help you dig deeper into a topic. "
GenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
" Funding models remain the biggest challenge in enterprise UX, deeply tied to power dynamics. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" This could be a really valuable resource, especially in days of no budget for professional development. "
GenAI for UXers: A Rosenbot Demo and Discussion
June 11, 2025
" We have got you covered with sketch notes, resource lists, session notes, videos, and decks all shared ASAP after presentations. "
Day 1 Welcome
September 23, 2024
" Every job is a climate job. Every job has to be a climate job. "
Three Key Climate Initiatives and How You Can Help
September 11, 2024
" We devote 30 to 50 percent of the project time just on evaluation with real users and experts to ensure quality and safety. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" Slack is growing steadily for us, but it’s hard to moderate and expensive at scale. "
The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld
June 5, 2024
" Yesterday we touched upon topics like chatDBT, chatbots, trust, intentionality, agency, and even alien interns. "
Day 2 Welcome
June 5, 2024
" Manuel Herrera is creating sketch notes for every session; you’ll have access to those. "
Day 1 Welcome
June 4, 2024
" Newness isn’t necessarily a new methodology—it can be a new way of looking at something familiar. "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" Look for people wearing the very acute Rosenfeld Media black hats if you need help. "
Opening Remarks Day 2
March 26, 2024
" The virtual social event tonight is Cozy Juicy Reel, a fun board game our virtual attendees always love. "
Opening Remarks Day 1
March 25, 2024
" Mixed methods researchers will need to trust AI for base-level synthesis but still bring human meaning making. "
Three Years Out: Perspectives on the Near-Term Future of User Research
March 15, 2024
" You want someone who writes with equal parts empathy and authority, not just pure authority. "
Coffee with Lou: Should You Write a (UX) Book?
March 7, 2024
" UX might just be becoming an attribute woven into everything, like the telephone once was. "
Coffee with Lou
January 11, 2024
" We are obligated to treat each other with kindness and respect; this is a safe and inclusive space. "
Welcome
January 8, 2024
" If you don’t clarify the roles and who does what, it’s kind of impossible to do anything else. "
Opening Remarks
November 29, 2023
" User experience can transform complex climate data into meaningful stories that spur action. "
Do you want to work on climate? (Climate UX Discussion Series)
November 15, 2023
" We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level. "
How AI will Change DesignOps Tooling
October 3, 2023
" If any of those adjectives do not apply to how you’re feeling right now, we wanna know. "
Opening Remarks
October 2, 2023
" We want you to come in with a learning agenda—it’ll help you get more out of the event. "
Welcome / Housekeeping
June 7, 2023
" Silos were a problem then, and I have a feeling silos are still a problem today. "
Welcome / Housekeeping
June 6, 2023
" Researchers have really taken it on the chin during this latest economic downturn. "
Opening Remarks
March 27, 2023
" Successful collaboration with product partners with varied backgrounds is key to delivering great outcomes. "
Founder’s Welcome
December 6, 2022
" Public sector work is about broadening your reach and delivering outcomes to everyone, not winning market share. "
Becoming a Civic Designer: Making the Move from Private to Public Sector
November 17, 2022
" Civic design is relatively new and spans all kinds of government agencies from federal and national down to tribal and local. "
Opening Remarks
November 16, 2022
" Please read our code of conduct. Every participant should feel safe, included, and welcome. "
Welcome
September 8, 2022
" I talk about being data driven and expanding the definition of data to include both quantitative data and qualitative data. "
The Bigger Picture: A Panel Discussion
October 23, 2019
" If you don’t have any conflict, that means you have no trust. "
Discussion: What Operations can teach DesignOps
November 6, 2017