Rosenverse

Louis Rosenfeld

Founder, Publisher, & CEO, Rosenfeld Media

Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.

Rosenverse talks by Louis:

Louis Rosenfeld

" You’re going to absolutely love using the Rosenbot, our chatbot, and hey, it’s free. "

How to use the Rosenbot

March 16, 2026

Louis Rosenfeld

" The Rosenbot chatbot is trained on all Rosenfeld content and is amazingly useful for answering your questions. "

About the Rosenverse

March 15, 2026

Louis Rosenfeld

" There’s no reasonable prediction that AGI will exist in our lifetimes. "

Don’t Make Me Think 3.0: What Endures and What Evolves in UX

March 11, 2026

Louis Rosenfeld

" Contextual navigation is really powerful — these AI-generated prompts help you dig deeper into a topic. "

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025

Louis Rosenfeld

" Silos are everywhere—in technology companies, retail, inside silos inside silos. "

10 Years of Enterprise UX: Reflecting on the community and the practice

June 18, 2025

Louis Rosenfeld

" Half the battle is having good questions and the right language to ask those questions. "

GenAI for UXers: A Rosenbot Demo and Discussion

June 11, 2025

Louis Rosenfeld

" We have got you covered with sketch notes, resource lists, session notes, videos, and decks all shared ASAP after presentations. "

Day 1 Welcome

September 23, 2024

Louis Rosenfeld

" We can’t afford new graduates to work 10 or 15 years before having their climate epiphany. We need climate-focused design education now. "

Three Key Climate Initiatives and How You Can Help

September 11, 2024

Louis Rosenfeld

" The product is imperfect, probably about 60 percent there, but if we get to 80 percent it will be a compelling tool for UX content. "

Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood

June 14, 2024

Louis Rosenfeld

" Slack is growing steadily for us, but it’s hard to moderate and expensive at scale. "

The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld

June 5, 2024

Louis Rosenfeld

" Am I getting what I wanna get out of this conference? What’s not coming and what would I still like to learn? "

Day 2 Welcome

June 5, 2024

Louis Rosenfeld

" It's really hard to have a conversation if you’ve got a pen and you’re writing and not really paying attention. "

Day 1 Welcome

June 4, 2024

Louis Rosenfeld

" Newness isn’t necessarily a new methodology—it can be a new way of looking at something familiar. "

Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?

May 2, 2024

Louis Rosenfeld

" You will have full copies of everything that you experienced today and all the questions. "

Opening Remarks Day 2

March 26, 2024

Louis Rosenfeld

" We’ve got you covered with notes, sketch notes, slides, and recordings so you can sit back, relax, and enjoy the show. "

Opening Remarks Day 1

March 25, 2024

Louis Rosenfeld

" The era of 100-page reports is ending because we simply can’t produce them fast enough at scale. "

Three Years Out: Perspectives on the Near-Term Future of User Research

March 15, 2024

Louis Rosenfeld

" Evergreen content needs a strong perspective on why the topic matters along with practical examples on how to apply it. "

Coffee with Lou: Should You Write a (UX) Book?

March 7, 2024

Louis Rosenfeld

" Finding the intersections between UX and other domains is where the most interesting opportunities are. "

Coffee with Lou

January 11, 2024

Louis Rosenfeld

" This is the same conference in so many good ways — good ways are that it’s resilient and there’s a certain steadiness. "

Welcome

January 8, 2024

Louis Rosenfeld

" Design and product is more about making sure design is part of product than implying any subordination. "

Opening Remarks

November 29, 2023

Louis Rosenfeld

" Systems thinking is a secret skill UXers have that’s critical for sustainable climate solutions. "

Do you want to work on climate? (Climate UX Discussion Series)

November 15, 2023

Louis Rosenfeld

" We see AI as a tool that can quickly sketch ideas and ask thoughtful questions to take designs to the next level. "

How AI will Change DesignOps Tooling

October 3, 2023

Louis Rosenfeld

" If any of those adjectives do not apply to how you’re feeling right now, we wanna know. "

Opening Remarks

October 2, 2023

Louis Rosenfeld

" Dave Nicholson is a true hero—he captures incredible detail and speed in his notes. "

Welcome / Housekeeping

June 7, 2023

Louis Rosenfeld

" Silos were a problem then, and I have a feeling silos are still a problem today. "

Welcome / Housekeeping

June 6, 2023

Louis Rosenfeld

" Even though we are virtual, we are still a community and obligated to treat each other with respect and kindness. "

Opening Remarks

March 27, 2023

Louis Rosenfeld

" UX playing a central role in every part of the product development life cycle is our goal after 15 years of evolution. "

Founder’s Welcome

December 6, 2022

Louis Rosenfeld

" Onboarding often felt like trial by fire—go to the meeting and hope you understand something. "

Becoming a Civic Designer: Making the Move from Private to Public Sector

November 17, 2022

Louis Rosenfeld

" We are still a community even though we are virtual and are obliged to treat each other with kindness and respect. "

Opening Remarks

November 16, 2022

Louis Rosenfeld

" You bring energy that blows me away. I’m so excited by your excitement. "

Welcome

September 8, 2022

Louis Rosenfeld

" Find the loudest respected person on the team and get their buy-in; they can fast track weeks of work in getting everyone else on board. "

The Bigger Picture: A Panel Discussion

October 23, 2019

Louis Rosenfeld

" Strategic friction is about where you apply friction deliberately to create insight and transformation. "

Discussion: What Operations can teach DesignOps

November 6, 2017

Rosenverse People Everyone