Rosenverse

Louis Rosenfeld

Founder, Publisher, & CEO, Rosenfeld Media

Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing and conference curation). Lou spent much of his career in information architecture consulting, first as founder of the groundbreaking IA agency Argus Associates and later as an independent consultant, helping clients like Ford, Paypal, Caterpillar, and the CDC untangle their information problems. He co-founded the Information Architecture Institute, the User Experience Network, and a variety of conferences including The DesignOps Summit, Advancing Research, and the Information Architecture Summit. Lou has edited or co-authored five books, including the IA “bible,” Information Architecture for the Web and Beyond, now in its fourth edition.

Rosenverse talks by Louis:

Louis Rosenfeld

" You can see how this is an absolutely fantastic way to get any UX question answered quickly at any time of day without bothering your instructor or your boss. "

How to use the Rosenbot

March 16, 2026

Louis Rosenfeld

" Stop watching this video, give it a spin, check out the link below. "

About the Rosenverse

March 15, 2026

Louis Rosenfeld

" Simulated users is pure enshittification. It’s not worth the paper it’s printed on. "

Don’t Make Me Think 3.0: What Endures and What Evolves in UX

March 11, 2026

Louis Rosenfeld

" The AI doesn’t train itself; we provide context dynamically, so it enhances answers with curated data. "

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025

Louis Rosenfeld

" Silos are everywhere—in technology companies, retail, inside silos inside silos. "

10 Years of Enterprise UX: Reflecting on the community and the practice

June 18, 2025

Louis Rosenfeld

" Half the battle is having good questions and the right language to ask those questions. "

GenAI for UXers: A Rosenbot Demo and Discussion

June 11, 2025

Louis Rosenfeld

" Manuel Herrera, our sketch noter, has contributed wonderfully to visually capturing the spirit and content of the conference. "

Day 1 Welcome

September 23, 2024

Louis Rosenfeld

" Most companies are stuck in emissions reductions, but there’s a lot more levers to pull if they get creative. "

Three Key Climate Initiatives and How You Can Help

September 11, 2024

Louis Rosenfeld

" Chatbots aren’t just the language model—they have structure around intent classification, safety checks, and session memory simulation. "

Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood

June 14, 2024

Louis Rosenfeld

" I’ve been in the UX world for like 30 something years before we were even calling it UX. "

The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld

June 5, 2024

Louis Rosenfeld

" Melissa Burnett is a creator of order out of chaos, leader of leaders. "

Day 2 Welcome

June 5, 2024

Louis Rosenfeld

" Manuel Herrera is creating sketch notes for every session; you’ll have access to those. "

Day 1 Welcome

June 4, 2024

Louis Rosenfeld

" Inclusion means not just who’s on the program but who you’re researching and collaborating with as you create your presentation. "

Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?

May 2, 2024

Louis Rosenfeld

" Look for people wearing the very acute Rosenfeld Media black hats if you need help. "

Opening Remarks Day 2

March 26, 2024

Louis Rosenfeld

" We’ve got you covered with notes, sketch notes, slides, and recordings so you can sit back, relax, and enjoy the show. "

Opening Remarks Day 1

March 25, 2024

Louis Rosenfeld

" UX researchers should learn Python or R and how to leverage AI APIs to process unstructured data. "

Three Years Out: Perspectives on the Near-Term Future of User Research

March 15, 2024

Louis Rosenfeld

" You want someone who writes with equal parts empathy and authority, not just pure authority. "

Coffee with Lou: Should You Write a (UX) Book?

March 7, 2024

Louis Rosenfeld

" Be authentic in your portfolio and speak to your unique experiences and values. "

Coffee with Lou

January 11, 2024

Louis Rosenfeld

" We'll have a centralized Slack channel for all discussion to come together as one community. "

Welcome

January 8, 2024

Louis Rosenfeld

" There is no one size fits all answer, but there’s also not even a common everyday answer to how design and product roles work together. "

Opening Remarks

November 29, 2023

Louis Rosenfeld

" You don’t have to be a PhD or expert to work in climate; your design skills are already valuable. "

Do you want to work on climate? (Climate UX Discussion Series)

November 15, 2023

Louis Rosenfeld

" AI itself has a very large carbon footprint, so we have to balance adoption with our environmental goals. "

How AI will Change DesignOps Tooling

October 3, 2023

Louis Rosenfeld

" Try to walk away from this conference with at least one new design ops buddy. "

Opening Remarks

October 2, 2023

Louis Rosenfeld

" We’re doing an experimental open session at the end of the day to just shoot the breeze about UX, enterprise, and the state of the world. "

Welcome / Housekeeping

June 7, 2023

Louis Rosenfeld

" This conference is more than a snapshot; it’s a part of a year-round conversation and community. "

Welcome / Housekeeping

June 6, 2023

Louis Rosenfeld

" Even though we are virtual, we are still a community and obligated to treat each other with respect and kindness. "

Opening Remarks

March 27, 2023

Louis Rosenfeld

" UX playing a central role in every part of the product development life cycle is our goal after 15 years of evolution. "

Founder’s Welcome

December 6, 2022

Louis Rosenfeld

" Onboarding often felt like trial by fire—go to the meeting and hope you understand something. "

Becoming a Civic Designer: Making the Move from Private to Public Sector

November 17, 2022

Louis Rosenfeld

" You will come away from this conference with so many artifacts from these talks you won’t miss anything. "

Opening Remarks

November 16, 2022

Louis Rosenfeld

" Even though we’re virtual, we are still a community and obligated to treat each other with kindness and respect. "

Welcome

September 8, 2022

Louis Rosenfeld

" Nobody’s going to ask to show you the $10,000 impact from a single design, but you can show the needle movement was there. "

The Bigger Picture: A Panel Discussion

October 23, 2019

Louis Rosenfeld

" A lot of DevOps is about empathy — doing our piece but thinking about the larger connection. "

Discussion: What Operations can teach DesignOps

November 6, 2017

Rosenverse People Everyone