Erin Weigel
Author of Design for Impact
Erin Weigel is a principal designer and senior design manager. She has a Bachelor’s degree in fine art painting from The Maryland Institute College of Art (MICA), and she has studied at Konstfack University College of Art & Design in Stockholm, Sweden.
Her career began with waiting tables and working retail. She eventually worked her way up to Principal Designer at Booking.com (BKNG), the world’s largest online travel company. She’s worked in many different roles within product teams. She’s spent time as a product manager of data science, a developer building websites and coding up emails, and she is currently a Senior Design Manager at Deliveroo.
While at Booking.com, Erin designed and coded more than 1,200 A/B tests. She analyzed and learned from thousands more. Her unique approach to product design and development combines a service mindset, customer-centric thinking, and A/B testing to deliver highly converting products that customers love.
Nowadays, she shares what she learns about design and experimentation at conferences and workshops around the world. You can follow her on LinkedIn at www.LinkedIn.com/in/ErinDoesThings or visit her personal website at www.ErinDoesThings.com for more information.
Rosenverse talks by Erin:
" AI should be a force multiplier handling repetitive tasks, not a replacement for human judgment. "
Testing and Experimentation Tools
March 12, 2026
" You can have an effect size that matters in practice but isn’t statistically significant, like five users failing a key task in usability testing. "
Have fun with statistics?
December 12, 2024
" Not all changes create value; some do nothing or even make things worse. "
Get Your Whole Team Testing to Design for Impact
July 24, 2024
" You can’t fail 90 times out of 10 without laughing at yourself to keep going. "
UX Lessons from running more than 1,200 A/B Tests
July 10, 2024
" Power users would right click and open listings in new tabs to keep their place in search results. "
Real-world lessons to improve your conversion rates
June 26, 2024
