Erin Weigel
Author of Design for Impact
Erin Weigel is a principal designer and senior design manager. She has a Bachelor’s degree in fine art painting from The Maryland Institute College of Art (MICA), and she has studied at Konstfack University College of Art & Design in Stockholm, Sweden.
Her career began with waiting tables and working retail. She eventually worked her way up to Principal Designer at Booking.com (BKNG), the world’s largest online travel company. She’s worked in many different roles within product teams. She’s spent time as a product manager of data science, a developer building websites and coding up emails, and she is currently a Senior Design Manager at Deliveroo.
While at Booking.com, Erin designed and coded more than 1,200 A/B tests. She analyzed and learned from thousands more. Her unique approach to product design and development combines a service mindset, customer-centric thinking, and A/B testing to deliver highly converting products that customers love.
Nowadays, she shares what she learns about design and experimentation at conferences and workshops around the world. You can follow her on LinkedIn at www.LinkedIn.com/in/ErinDoesThings or visit her personal website at www.ErinDoesThings.com for more information.
Rosenverse talks by Erin:
" Effect size tells you how large a change is, and many statistics books don’t cover it well enough. "
Have fun with statistics?
December 12, 2024
" Ethics evolve faster than law; just because something is legal doesn’t mean it’s ethical. "
Get Your Whole Team Testing to Design for Impact
July 24, 2024
" I’m actually a really big failure because nine out of 10 tests that we ran failed to show positive impact. "
UX Lessons from running more than 1,200 A/B Tests (Videoconference)
July 10, 2024
" People really connect with other people, even through screens — genuine recommendations matter. "
Real-world lessons to improve your conversion rates (Videoconference)
June 26, 2024
