Kelly Goto
Author of Web Design 2.0
As an evangelist for design ethnography, Kelly is dedicated to understanding how real people integrate products and services into their daily lives. Kelly is principal of gotomedia LLC, a global leader in research-driven, people-friendly interface design and strategy for web, mobile, and product solutions for clients including Samsung, Hyundai, Sony Ericsson, Nokia, Adobe, and Seiko Epson Japan. Her book, Web Redesign 2.0: Workflow That Works, is a standard for user-centered design principles.
Kelly is past president of the national board of AIGA Center for Brand Experience. She lives in Half Moon Bay with her husband and two daughters.
Rosenverse talks by Kelly:
" Research should start with the idea that everyone in the organization becomes an expert in who our users are. "
Voice and influence in an age of noise
March 10, 2026
" Unless your products yield exceptional emotional value, they’re not going to succeed. "
Emotion Economy: Ethnography as Corporate Strategy
May 13, 2015
" The weakest insight method might win simply because of the relationship to the power structure. "
Discussion
May 13, 2015
