Kelly Goto
Author of Web Design 2.0
As an evangelist for design ethnography, Kelly is dedicated to understanding how real people integrate products and services into their daily lives. Kelly is principal of gotomedia LLC, a global leader in research-driven, people-friendly interface design and strategy for web, mobile, and product solutions for clients including Samsung, Hyundai, Sony Ericsson, Nokia, Adobe, and Seiko Epson Japan. Her book, Web Redesign 2.0: Workflow That Works, is a standard for user-centered design principles.
Kelly is past president of the national board of AIGA Center for Brand Experience. She lives in Half Moon Bay with her husband and two daughters.
Rosenverse talks by Kelly:
" We're structured like a dry cleaner—someone only thinks about research when they have a problem to solve. "
Voice and influence in an age of noise
March 10, 2026
" Unless your products yield exceptional emotional value, they’re not going to succeed. "
Emotion Economy: Ethnography as Corporate Strategy
May 13, 2015
" The core of it is really putting yourself in that other person’s shoes—it’s basic but essential empathy. "
Discussion
May 13, 2015
