Rosenverse

Quotes from recent talks

Nathan Shedroff

"We need to figure out how to assess design projects and designers better because employers need to make choices, but design resists simple scoring."

Nathan Shedroff Hugh Dubberly Thomas J. McLeish

How Will Design be Taught When the Schools Shut Down?

May 8, 2026

Catt Small

"Creating different formats of the vision for different stakeholders improves resonance and adoption."

Catt Small

Craft a Vision that Actually Gets Shipped

April 30, 2026

Johnny Michaelsen

"The value of what we do is only really valuable if it’s recognized by others."

Johnny Michaelsen

Measure Behaviors, Not Results

April 23, 2026

Eric Shumake

"If you get 10 people to follow, that’s a good sign your business has traction."

Eric Shumake

An AMA on UX's Role in Healthcare

April 22, 2026

Meghan Bausone

"Paradigm shifts depend on how a problem is described and who controls the narratives and beliefs."

Meghan Bausone

Systems Thinking and Design Innovation: Working with Leverage Points in Rural Maternal Health Systems

April 17, 2026

Himanshu Bharadwaj

"Processed language is like processed food; it damages our mind as processed food damages our body."

Himanshu Bharadwaj

If design had a heart

April 16, 2026

Sara Conklin

"I had to learn to speak contractor — shorter, simpler, in-viewport text without scrolling."

Sara Conklin

Exit Interview: 20 Years of Tech, One Very Big Bet, and a Lot of Heat Pumps

April 10, 2026

Eric Shumake

"The integration of AI into clinical workflows is creating urgent demand for sharper UX thinking, not less."

Eric Shumake

Diagnosis UX: Building Influence in Healthcare Design

April 9, 2026

Samuel Martin

"Sometimes limitations mean you can’t fully co-create, but transparency about where you are on the engagement continuum matters."

Samuel Martin

Co-Design vs Faux-Design: Navigating the Complexities of Sharing Power in Co-Design

March 27, 2026

Louis Rosenfeld

"The Rosenbot’s helping you craft a learning program, maybe even a syllabus, complete with weekly goals, lessons, readings, exercises."

Louis Rosenfeld

How to use the Rosenbot

March 16, 2026

Louis Rosenfeld

"The Rosenbot chatbot is trained on all Rosenfeld content and is amazingly useful for answering your questions."

Louis Rosenfeld

About the Rosenverse

March 15, 2026

Erin Weigel

"We never train AI models on your data, and all AI features are strictly opt-in."

Erin Weigel Petra Rajkov

Testing and Experimentation Tools

March 12, 2026

Maria Rosala

"Personally, if I was gonna go into some aspect of UX research, I would jump in with both feet into research repositories."

Maria Rosala Shivanjali M.

Research Repositories

March 12, 2026

Jon Temple

"AI tools should augment human research, not replace moderated sessions, at least not yet."

Jon Temple Kalee Dankner Bruce Falk Lauren Galanter

Panel: Stacks, Security, and Stakeholders: The Hidden Work of UXR Tool Procurement

March 12, 2026

Aleksandra Korczynska

"The hardest part is acting on feedback, which requires integrating tools and aligning multiple teams like research, product, marketing, and customer success."

Aleksandra Korczynska Caroline Jarrett Justyna Parmee

Survey Tools

March 12, 2026

Kate Towsey

"High-quality participants are the fuel that makes the whole research operation engine run smoothly."

Kate Towsey Basel Fakhoury Oren Friedman Graham Gardner

Participant Recruitment and Management Tools

March 12, 2026

Jon White

"Deliberate documentation can be the decider between something being useful in the future or not."

Jon White Erin May

Unsticking Research for Better Information Flow

March 11, 2026

Taylor Jennings

"The job market is forcing UX researchers to evolve quickly, becoming strategic thinkers and system creators."

Taylor Jennings Alexis McNutt Unis Sydney Lawson

Research Debate Club

March 11, 2026

Feyikemi Akinwolemiwa

"In a world of AI where things are speeding up, it's more important than ever to position ourselves as teams that can actually change things."

Feyikemi Akinwolemiwa

Play to innovate: How curiosity and experimentation transform UX

March 11, 2026

Kwabena Opoku

"The moments when things 'click' often come during shower thoughts or while doing dishes — those reflective pauses matter."

Kwabena Opoku Leonie Annor-Owiredu Sam Ladner

Methodological toolkit for unique research impact

March 11, 2026

Steve Krug

"Simulated users is pure enshittification. It’s not worth the paper it’s printed on."

Steve Krug Louis Rosenfeld

Don’t Make Me Think 3.0: What Endures and What Evolves in UX

March 11, 2026

Vitorio Miliano

"Each coded line is a data point, which enables statistical power even with small numbers of respondents."

Vitorio Miliano

Don’t call it AI: Turn words into numbers with quantitative ethnography

March 11, 2026

Daniel Korczynski

"The new product approach lets researchers proofread, edit, and decide which insights should be tracked."

Daniel Korczynski Justyna Parmee

From generic to contextual research insights with AI | Live Q&A

March 11, 2026

Mujtaba Hameed

"When clients join us in the field and experience research deeply, they often become advocates who come back for more."

Mujtaba Hameed

The new horizon of ethnography: using AI to unlock the full potential of in-person research

March 11, 2026

Laura Klein

"Using AI to scan large archives of research is a game changer for meta-analyses, even if it’s imperfect."

Laura Klein

Human vs. machine: Testing AI’s ability to synthesize and analyze research

March 11, 2026

James Wieselman Schulman

"How might we democratize empathy at scale within our organizations?"

James Wieselman Schulman

Research is a team sport: advancing the work when everyone does the research

March 11, 2026

Taylor Klassman

"AI is not about replacing in-depth interviews but expanding access to rich data and insights."

Taylor Klassman

The Evolution of UX Research Platforms

March 10, 2026

Sydney Lawson

"Google’s sign-up has a progress bar which is really helpful so participants know how far they are along."

Sydney Lawson

Anatomy of a Strong User Panel

March 10, 2026

Dagmara Kukawka

"We could either become an internal service desk that's always at capacity or find a lever that multiplies our impact."

Dagmara Kukawka

Tiny team, moonshot impact: Democratizing research across continents

March 10, 2026

Elizabeth Sklar

"We are co-creating with the product organization to make sure everything fits seamlessly rather than being separate."

Elizabeth Sklar Jessica Sheng

Co-creating research enablement with your tech org: a case study

March 10, 2026

Tala Tayebi

"Research should start with the idea that everyone in the organization becomes an expert in who our users are."

Tala Tayebi Kelly Goto Jared Spool

Voice and influence in an age of noise

March 10, 2026

Jemma Ahmed

"Anchor yourself in what you know to be right and true."

Jemma Ahmed

Theme 1 Intro

March 10, 2026

Dana Chisnell

"The hardest job I ever had was redesigning an organization, not just a system."

Dana Chisnell

The Sensemaking Business

March 10, 2026

Daniel Korczynski

"Human in the loop means constantly interacting with AI, documenting your thoughts and assuring quality."

Daniel Korczynski

Why AI Is Bad at Research (and how to make it actually useful)

March 10, 2026

Tara Tressel

"Follow-up questions missed opportunities to probe deeper or were confusing, and participants had to repeat themselves."

Tara Tressel

Investigating qualitative depth of AI-moderated interviews

March 10, 2026

Kurt McCulloch

"No amount of clearer presentation or communications is going to solve this; it’s a cooperation problem."

Kurt McCulloch

Faster alone, further together: Rebuilding collaboration in the age of AI research

March 10, 2026

Luke Wroblewski

"Suggested questions give you a sense of what the heck can I do here, which is really important in empty text box AI interfaces."

Luke Wroblewski

Designing AI Applications

March 5, 2026

Erika Flowers

"You can think of design and development as a rocket escaping Earth's gravity well — process overhead is the fuel you need to jettison."

Erika Flowers

The Handoff is Dead: Design-Led Engineering with AI Agents

March 4, 2026

Tina Weisser

"If we don't do hard thinking and critical collaboration when building agents, we’ll end up with armies of unused agents."

Tina Weisser

When AI Agents Meet Reality. Service Design Lessons from a Pilot

February 26, 2026

Mike Oren

"The tools are meeting people where they’re already going: ChatGPT or Gemini, rather than forcing new platforms."

Mike Oren

Improving Democratized Research with CustomGPTs and Gems

February 25, 2026

Jake Burghardt

"You can't just expect insights to solve themselves if people don't know about them."

Jake Burghardt

Finding More Inroads into Research Impact

February 20, 2026

Ashley Sewall

"I was so desensitized to the stress and urgency that it just became my baseline for living life."

Ashley Sewall

Exit Interview #5: Designing My Life After Tech

February 19, 2026

Daniel Gloyd

"Patricia Moore’s aging research revealed how product design often excludes elderly users by living their constraints."

Daniel Gloyd

Designing From the Inside Out: How Method Acting Can Inspire Design Research

February 12, 2026

Steve Turbek

"Design is the communication of intent—understanding exactly what you want and specifying it clearly is the hardest part."

Steve Turbek

Designing Interactive Graphics with AI Code Help

February 5, 2026

James Lang

"Many of us have followed zigzag paths to get where we are today, and that’s one of the wonderful qualities of the UX field."

James Lang

Hopeful Futures for UX Research

January 30, 2026

Harry Brignull

"Deceptive patterns in cookie banners give users false choices that make it harder to reject tracking."

Harry Brignull Mark Leiser Robert Stribley

Beyond Clicks and Tricks: Why deceptive design has grown into a regulatory faultline

January 16, 2026

Mary-Lynne Williams

"The universe will absolutely provide if it’s the right thing for you."

Mary-Lynne Williams

Exit Interview #4: From Product Design Leadership to Sound Healing

January 14, 2026

Cheryl Platz

"Pro-social gaming is about designing for positive social interactions that contribute to thriving communities."

Cheryl Platz

Embrace Your Fun Factor: Game Development Best Practices for Product Design

January 9, 2026

Caroline Jarrett

"A major error in many services is users creating multiple accounts because they can’t find or reuse existing ones."

Caroline Jarrett

Garbage in, garbage out? Measuring error rates to get ready for AI

January 8, 2026

Chelsey Glasson

"I sold my Seattle house and downsized in Spokane to manage financial pressures during this transition."

Chelsey Glasson

Exit Interview #3: Same as It Ever Was: What Leaving Tech Taught Me About Change

December 17, 2025

Patrizia Bertini

"AI is not a tool. AI has agency. AI makes decisions that impact people's lives."

Patrizia Bertini

Designing Within the Lines: How the EU AI Act Can Spark Better AI Innovation

December 11, 2025

Kyle Godbey

"Emergence is properties of a whole system not expressed in properties of parts. Water is liquid but hydrogen and oxygen atoms are not."

Kyle Godbey

Non-linear service design for complex adaptive systems

December 10, 2025

Ben Reason

"Art and visuals help represent what people cannot see, but only with strategic intention and understanding."

Ben Reason Aline Horta Majid Iqbal Fabiano Leoni

Making the system visible: The fastest path to better decisions

November 20, 2025

Jeff Gothelf

"Amazon deploys new code into production into the hands of customers once every second."

Jeff Gothelf

Who does what by how much?

November 20, 2025

Bethany Brown

"I spent 40% of my day verifying what the system already knows."

Bethany Brown

Rewiring operations with service design and AI

November 20, 2025

Ned Dwyer

"It should be as easy to run research as brushing your teeth."

Ned Dwyer

Right horses for the right courses – how and when to democratize research

November 20, 2025

Gabriela Barneva

"Disability isn’t a fixed group — aging, illness, injury can put anyone into a disabled state."

Gabriela Barneva

Operationalizing Inclusive Design in Service Design

November 20, 2025

Tamara Kartoziia

"Service design stops being just a support function; it becomes the strategic driver that transforms organizational performance."

Tamara Kartoziia

Think global, adapt local: how service design accelerated B2B market entry by 6 months

November 20, 2025

Milan Guenther

"Service design and enterprise design are not just for digital or government—they're applicable to complex organizational change and B2B market entry."

Milan Guenther Benjamin Kumpf

The $212 billion ‘so what?’: unlocking impact in development cooperation

November 20, 2025

Dharani Perera

"Service design has a critical role in mapping human and agent interactions in an AI and automation world."

Dharani Perera

The mandala of service design: unlocking alignment and action through service design

November 20, 2025

Lavrans Løvlie

"Europe has leaned more into public sector service design work, which impacts the kinds of metrics and approaches seen in the book."

Lavrans Løvlie Ben Reason

Ask me anything – Authors of Service Design: From Insight to Implementation

November 19, 2025

Patrick Boehler

"Small specific interventions travel further than big programs within organizations."

Patrick Boehler Madison Karas

The service shift: transforming media organizations to create real value through design

November 19, 2025

Jen Briselli

"Our work as service designers is to help people see their own complex system more clearly, learn from conditions, and take the next right steps."

Jen Briselli

Learning is the north star: service design for adaptive capacity

November 19, 2025

Anupama Dhareshwar

"Service designers can help the organization untangle complexity across layers so they collaborate effectively."

Anupama Dhareshwar

From blueprint to bot: Designing resilient AI-powered services

November 19, 2025

Samuel Proulx

"If accessibility is buried three levels deep in a checklist, it’s going to get missed."

Samuel Proulx

From Standards to Innovation: Why Inclusive Design Wins

November 19, 2025

Jen van der Meer

"Investors front load the cost they expect to win at all costs."

Jen van der Meer

Service design performs value

November 19, 2025

Gina Mendolia

"Increasing coordinated collaboration increased our service capacity by 200%."

Gina Mendolia Jasmine Toy

Coordinated collaboration: a Service Design & DesignOps love story

November 19, 2025

Shreya Dhawan

"We are all more service design facilitators, bringing the right people together to create the right outcomes."

Shreya Dhawan Victor Udoewa Xènia Viladas Florian Vollmer

Making service tangible: the fastest path to higher performance

November 19, 2025

Nick Lewis

"About 70 sites have been removed from the Low Carbon Showcase after regressing in sustainability."

Nick Lewis

Designing and building low-carbon websites independently

November 18, 2025

Peter Merholz

"Many designers don't understand corporate realities and thus have an idealistic view that clashes with organizational constraints."

Peter Merholz

The 2025 State of UX/Design Organizational Health

November 12, 2025

Cennydd Bowles

"Designers use deception all the time, but the moral dividing line between acceptable and harmful deception is fuzzy."

Cennydd Bowles

Exit Interview #2: Rediscovering the ethical heart of design

November 6, 2025

Jason Mesut

"The Leadership Functions chart helps reflect on where you spend time, what you enjoy, and where you feel confident."

Jason Mesut Martina Hodges-Schell Jose Coronado

Unmasking Design Leadership: Navigating leadership without neglecting ourselves

October 30, 2025

Mariesa Lenz

"True success means designing teams for resilience so they’re ready for whatever season comes."

Mariesa Lenz

What Beekeeping Taught me about Product Teams

October 29, 2025

Maverick Chan

"Using tools like 11 Labs, we instantly generated voices with emotion and appropriate cadence for characters."

Maverick Chan Claire Lin

From Doodle to Demo: AI as Our Storytelling Partner

October 23, 2025

Peter Van Dijck

"We need to dramatically change the hats, the walls, and the workflow of how we work together in design and development."

Peter Van Dijck

Hands on AI #3: Claude Code for UX people

October 22, 2025

Kate Towsey

"Everything is really a system. Even punk rock had systems to enable it."

Kate Towsey Jake Burghardt

ResearchOps AMA with Kate Towsey & Jake Burghardt

October 16, 2025

Peter Van Dijck

"You want to ask an LLM to evaluate the fuzzy stuff because there’s no black and white output."

Peter Van Dijck

Hands-on AI #2: Understanding evals: LLM as a Judge

October 15, 2025

Peter Van Dijck

"There is a large and growing capability overhang in these models we haven’t discovered yet."

Peter Van Dijck

Hands-on AI #1: Let’s write your first AI eval

October 8, 2025

Rachael Greene

"UX research is a team sport and our research process is cross-functional and non-negotiable."

Rachael Greene Alison Davis

Building a Design Ops Practice that Really Works (Most of the Time)

October 2, 2025

Sheryl Cababa

"Unintended consequences conversations are productive because organizations want to avoid becoming negative headlines."

Sheryl Cababa

Integrating Systems Thinking Into Your Practice as a Designer

October 1, 2025

Changying (Z) Zheng

"AI helped me produce nearly 80 posts in a year; without AI, that pace would be impossible."

Changying (Z) Zheng

Practical DesignOps: From Ideas to Tools That Teams Actually Use

September 25, 2025

Greg Petroff

"How can I guide my community to design the form and behavior of light on the edge of becoming this?"

Greg Petroff

Exit Interview #1: Greg Petroff: From Silicon Valley Executive to Sonoma County Possibilitarian

September 24, 2025

Laurent Christoph

"Psychological safety is the foundation of successful design critiques."

Laurent Christoph

Scale the impact of DesignOps in 3D: Diligence, Decision, Discipline

September 17, 2025

Gabriela Barneva

"Moderated one-on-ones let teams probe deeply without needing massive, complicated studies."

Gabriela Barneva

Operationalizing Inclusive Design in Design Ops

September 11, 2025

Patrizia Bertini

"What if we are optimizing ourselves into relevance?"

Patrizia Bertini

The (r)evolution of designOps: It’s Time to Think (really) BIG

September 11, 2025

Doug Powell

"In order to lead change, you turn change itself into the product."

Doug Powell

DesignOps and the Next Frontier: Leading Through Unpredictable Change

September 11, 2025

Aletheia Delivre

"If the choice is adapting or dying, what would it look like if we adapted?"

Aletheia Delivre

New Shapes and Emerging Identities for Design Ops

September 11, 2025

Sean Baker

"Balancing defining best practices with enabling experimentation improves the breadth and quality of work."

Sean Baker Sara Romanoski

Weaving Knowledge Management into the Fabric of Our Design Practice

September 11, 2025

Ryan Matthew

"This is not just a shift of different tools; it’s the way we build products now."

Ryan Matthew Alex Kurchev

Bridging Design and Code: AI-Powered Design System Integration

September 11, 2025

Ebru Namaldi

"Designers should not be left to figure things out alone as we grow faster."

Ebru Namaldi

Designing the Designer’s Journey: Scaling Teams, Culture, and Growth Through DesignOps

September 11, 2025

Louis Rosenfeld

"Defining what good looks like for an AI answer is the real work, much more than engineering complexity."

Louis Rosenfeld Peter Van Dijck

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025

Frances Yllana

"Having standards and human approval is necessary so AI-driven work hits the story, brand, and quality requirements."

Frances Yllana Kaaren Hanson Husani Oakley Dan Olsen

DesignOps Exposed: What do our peers really think of us?

September 11, 2025

Ryan Matthew

"It’s often large B2B enterprise products that really warrant the most from some robust design ops practices."

Ryan Matthew Alex Kurchev

DesignOps without Boundaries: Building More with What You Have

September 10, 2025

Samuel Proulx

"It can cost up to 200 times more to remediate and retrofit a solution as opposed to designing it correctly in the first place."

Samuel Proulx

From Standards to Innovation: Why Inclusive Design Wins

September 10, 2025

Joerg Beringer

"The system is live now analyzing audience-submitted tasks and producing results in minutes."

Joerg Beringer Thomas Geis

Scaling User Research with AI: Continuous Discovery of User Needs in Minutes

September 10, 2025

Jon Fukuda

"There’s no future without craft—craft is the foundation for all the operational work that follows."

Jon Fukuda Jake Burghardt Jose Coronado Natalie Dunbar Denise Tilles

All the Ops: Successful cross-functional collaboration

September 10, 2025

Saara Kamppari-Miller

"Map tours are my favorite thing—taking a new hire on a guided walk of the entire community."

Saara Kamppari-Miller

Cartography for Design Communities

September 10, 2025

Bianca Jefferson

"When discovery is missing, teams might move fast, but often in the wrong direction."

Bianca Jefferson

From Sprints to Systems: Operationalizing Continuous Discovery Through DesignOps

September 10, 2025

Alnie Figueroa

"AI is just a better version of the tools you’re already using to refine ideas and express thoughts."

Alnie Figueroa

The Future of Design Operations: Transforming Our Craft

September 10, 2025

Vanessa Varin

"We approached feedback loops like a system equal parts structure and skill. They have to reinforce one another."

Vanessa Varin

Feedback: The Other F-Word

September 10, 2025