Rosenverse

Quotes from recent talks

Chris Hammond

"To publish a position paper on behalf of IBM took months of review and executive alignment."

Chris Hammond

Embedding sustainability into enterprise design and development: A journey towards "sustainability consciousness"

April 2, 2025

Kate Towsey

"Scaling research impact is not just about systems but also about scaling the value of your work across the organization."

Kate Towsey

Ask Me Anything (AMA) with Kate Towsey

April 2, 2025

Uday Gajendar

"Trying to figure this stuff out inside your day job is nearly impossible; we need spaces for slower thinking."

Uday Gajendar Adam Richardson

From AI to Zeitgeist: Theory as the design antidote to AI hype

March 27, 2025

Dave Hoffer

"Portfolio videos need to be short and clear; otherwise, they’re a big ask for busy hiring managers."

Dave Hoffer Joanne Weaver

UX Job Search AMA with Joanne Weaver and Dave Hoffer

March 5, 2025

Daniel Gloyd

"Fred Rogers didn’t just have personal warmth; he designed experiences that scaled warmth to reach children everywhere."

Daniel Gloyd

Designing Warmth

February 26, 2025

Elana Chapman

"Don’t think about empathy so much as building an understanding for removing barriers."

Elana Chapman Li Wen Huang Divyen Sanganee Annabel Weiner

Getting started with accessibility research

February 20, 2025

James Chudley

"We do the heavy lifting for users so they don’t have to think about the sustainability impact."

James Chudley

Decarbonising User Journeys: How minimising enables us to do more with less

February 19, 2025

Sarah Barrett

"Chat really isn’t necessarily the best interface for lots of user tasks."

Sarah Barrett

AI in Real Life: Using LLMs to Turbocharge Microsoft Learn

February 13, 2025

Josh Clark

"There’s rarely one true answer, especially in machine-generated results, so we should surface relative confidence instead."

Josh Clark Veronika Kindred

Sentient Design: New Design Patterns for New Experiences (3rd of 3 seminars)

February 12, 2025

Dan Ward

"We don’t celebrate failure; we celebrate the attempt and risk-taking."

Dan Ward

Failure Friday #1 with Dan Ward

February 7, 2025

Carol Scott

"Trauma-informed approaches are like the seat belts and airbags of your tech."

Carol Scott Melissa Eggleston

Avoid Harming Your Team and Users: Promoting Care and Brand Reputation with Trauma-Informed UX Practices

February 5, 2025

Josh Clark

"Tools do what they say they’re gonna do; they’re very controlled and predictable."

Josh Clark Veronika Kindred

Sentient Design: New Postures for AI-Mediated Experiences (2nd of 3 seminars)

January 29, 2025

Shipra Kayan

"The speed of business has accelerated, so we need research processes that keep up, not months-long projects."

Shipra Kayan

Make your research synthesis speedy and more collaborative using a canvas

January 24, 2025

Heidi Trost

"Charlie is like the worst coworker you’ve ever had: well intentioned but painful to interact with."

Heidi Trost

To Protect People, You Have to Protect Information: A Human-Centered Design Approach to Cybersecurity

January 23, 2025

Sandra Camacho

"If you’re in tech, you are in social change, whether you realize it or not."

Sandra Camacho

Creating More Bias-Proof Designs

January 22, 2025

Tristin Oldani

"People aren’t thinking about grid intensity during their regular workflows, but we can design to bring awareness."

Tristin Oldani

Turning awareness into action with Climate UX

January 16, 2025

Josh Clark

"The Pinocchio pattern is about turning a concept into a working reality with machine intelligence as a collaborator."

Josh Clark Veronika Kindred

Sentient Design, AI, and the Radically Adaptive Experience (1st of 3 seminars)

January 15, 2025

Indi Young

"We use mental model skylines to see gaps and opportunities in how we support different thinking styles."

Indi Young

Thinking styles: Mend hidden cracks in your market

January 8, 2025

Caroline Jarrett

"You get better results from asking one person a useful question than asking 10,000 people a silly question."

Caroline Jarrett Erin Weigel

Have fun with statistics?

December 12, 2024

Lais de Almeida

"Data standards are like selecting English as the common language even if systems natively speak Portuguese or Spanish."

Lais de Almeida Maria Izquierdo

Designing Data Services

December 4, 2024

Alexia Cohen

"Embedding promotoras from the Latina community helped patients access resources and set visit goals."

Alexia Cohen Adriane Ackerman

Increasing Health Equity and Improving the Service Experience for Under-Served Latine Communities in Arizona

December 4, 2024

Liz Ebengo

"There are never truly conflicting futures between donors and communities—your job is to find the bridge that unites them."

Liz Ebengo

The Burden on Children: The Cost of Insufficient Post-Conflict Services and Pathways Forward

December 4, 2024

Josina Vink

"We need to move beyond project management models into collaborative inquiries that hold everyday systemic exploration."

Josina Vink

Navigating the pitfalls of systems thinking in service design

December 4, 2024

Luke Roberts

"Sometimes the most powerful thing you can do is not act and remove energy from a harmful dynamic."

Luke Roberts Christian Bason, Ph.D. Amanda Woolley Ben Reason

Panel Discussion

December 4, 2024

Stefanie Owens

"As much as 140 billion dollars in government benefits goes unclaimed each year partly due to income verification hurdles."

Stefanie Owens

Optimizing for Outcomes: Transformation Design in Systems at Scale

December 4, 2024

Samuel Proulx

"Testing with a screen reader for QA is fine, but user research must be done with experienced assistive tech users."

Samuel Proulx

Designing beyond caricatures: Embracing real, diverse user needs

December 4, 2024

Marc Fonteijn

"This report is really about finding clues to make smarter career decisions, not necessarily about giving you definitive answers."

Marc Fonteijn

First Insights from the 2025 Service Design Salary(+) Report

December 4, 2024

Rebecca Gimenez

"Service design is still so new in Silicon Valley product environments that no one really knows what maturity looks like."

Rebecca Gimenez

Work in Progress: Service Design at Airbnb

December 3, 2024

John Cutler

"Everyone in a company is circling around similar topics, but each uses very different models and languages."

John Cutler

Oxbows, Rivers, and Estuaries: How to navigate the currents of change (without burning out)

December 3, 2024

Samuel Proulx

"Accessible experiences are for everyone; they make things better for all users."

Samuel Proulx

Invisible barriers: Why accessible service design can’t be an afterthought

December 3, 2024

Andy Polaine

"Service design is product strategy."

Andy Polaine Lavrans Løvlie

What is the role of service design in product-led organizations?

December 3, 2024

Marc Fonteijn

"Everyone goes through an application process to join the community, which builds trust and ensures a good match."

Marc Fonteijn Ru Butler

Increase your confidence, influence, and impact (through a Professional Community)

December 3, 2024

Gina Mendolia

"Service designers connect the dots, the elements within systems that need to align for the business to run."

Gina Mendolia

Therapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems

December 3, 2024

Laura Smith

"We saw planners evolve from just domain experts to product owners capable of wider thinking about desirability, feasibility, and viability."

Laura Smith Tom Gayler

Embedding Service Design and Agile Practice within UK Planning Teams to Create Services that Last

December 3, 2024

John Mortimer

"Trust, facilitation, change, and complexity—if you wrap your mind around those, you’ll get reasonably far."

John Mortimer Milan Guenther Lucy Ellis Patrick Quattlebaum

Panel Discussion

December 3, 2024

Carol Massa

"Good trouble is part of our craft—posing challenges that lead to positive change."

Carol Massa

Designing Health: Integrating Service Design, Technology, and Strategy to Transform Patient and Clinician Experiences

December 3, 2024

Karen McGrane

"Foundational IA and metadata infrastructure are the meat and potatoes supporting scalable AI-driven experiences."

Karen McGrane Jeff Eaton

AI for Information Architects: Are the robots coming for our jobs?

November 21, 2024

Laura Weiss

"Calm yourself first; you can’t calm the other person until you’re calm."

Laura Weiss

Turn Down the Heat: 3 Ways to Handle Conflict in the Moment

November 20, 2024

Saara Kamppari-Miller

"The word ‘key’ is an extra super duper important differentiator — among all priorities, these are the keys."

Saara Kamppari-Miller Nicole Bergstrom Shashi Jain

Key Metrics: Comparing Three Letter Acronym Metrics That Include the Word “Key”

November 13, 2024

Sharon Banh

"Instead of teaching stakeholders methods, show them the possibilities of what the right insight can do for their workflow."

Sharon Banh Dave Hora Marieke McCloskey Alicia Zhong

Reimagining research: What does the field need to grow? [Advancing Research Community Workshop Series]

October 16, 2024

Leah Buley

"When in doubt, make pictures. Drawing takes control of the conversation and makes it concrete."

Leah Buley Joe Natoli

Ask Me Anything with Leah Buley and Joe Natoli, co-authors of The User Experience Team of One (2nd edition)

October 8, 2024

Robert Fabricant

"There’s a huge inequity in time availability between leadership and frontline workers that impacts research participation."

Robert Fabricant Sahibzada Mayed Nidhi Singh Rathore

Industry junctures: Paths forwards for UXR and the critical decisions that get us there [Advancing Research Community Workshop Series]

October 2, 2024

Joe Meersman

"The landscape is changing all the time and you’ll drive yourself crazy trying to chase it."

Joe Meersman Pooria Sohi

Use AI to Drive Outcomes that Go Beyond the Design Sprint

September 25, 2024

Rachel Posman

"It’s okay to be bossy because we need leaders who are opinionated and thoughtful and have a point of view. - Rachel Poman"

Rachel Posman John Calhoun

"Ask Me Anything" with Rachel Posman and John Calhoun, Authors of the Upcoming Rosenfeld Book, The Design Conductors

September 25, 2024

Amy Evans

"Successful change doesn’t happen enterprise-wide overnight. You start small, succeed, and let others naturally want in."

Amy Evans

How to Create Change

September 25, 2024

Jon Fukuda

"It’s our job to normalize capacity so people aren’t sprinting to the finish line repeatedly."

Jon Fukuda Amy Evans Ignacio Martinez Joe Meersman

The Big Question about Innovation: A Panel Discussion

September 25, 2024

Adrian Howard

"90% of everything is crud."

Adrian Howard

Sturgeon’s Biases

September 25, 2024

Bria Alexander

"Yesterday we talked about impact curated by France and Alana, it was outstanding."

Bria Alexander

Day 3 Welcome

September 25, 2024

Jules Monza

"When design ops is asked for early on and by function, that’s when you know leaders recognize your importance."

Jules Monza

Use These Words and Count These Things

September 25, 2024

Changying (Z) Zheng

"Our approach to career ladders is iterative—we revised three times in four years."

Changying (Z) Zheng

Navigating Innovation with Integrity

September 25, 2024

Brendan Jarvis

"What does it mean to be a design ops person? We need to keep that question alive."

Brendan Jarvis

It was the Best of Times. It was the Worst of Times.

September 25, 2024

Jon Fukuda

"Innovation and design ops isn’t about bulldozing through processes, but aligning people, practices, and goals to create real and lasting change."

Jon Fukuda

Theme 3 Intro

September 25, 2024

Ignacio Martinez

"Non-linear careers are tough to manage, and we’re still figuring out how to evaluate those paths."

Ignacio Martinez

Fair and Effective Designer Evaluation

September 25, 2024

Bria Alexander

"We are going to have a very cherry day. You get it? Because I’m wearing cherry earrings."

Bria Alexander

Day 2 Welcome

September 24, 2024

Rima Campbell

"To advance design maturity, you need a tight business partnership between product management and design ops leaders."

Rima Campbell Amrit S Bhachu

Increase Productivity and Drive Business Impact

September 24, 2024

Briana Thomas

"Dana and Davis weren’t seen on stage at Adobe Max, but you felt their impact throughout the experience."

Briana Thomas

The Quiet Force: Uncovering Hidden Leadership in High-Impact Design Teams

September 24, 2024

Cassandra Piester

"How might we communicate status consistently across multiple teams, geographical locations, and leaders?"

Cassandra Piester

Developing and Deploying Your Design Operations Strategy

September 24, 2024

John Calhoun

"We choose to measure design ops value not because it is easy, but because it is hard."

John Calhoun Rachel Posman

Meters, Miles, and Madness: New Frameworks to Measure the (Elusive) Value of DesignOps

September 24, 2024

Frances Yllana

"The impact of design ops isn’t as easy to define or predict like other business value measures."

Frances Yllana

Theme 2 Intro

September 24, 2024

Jorge Arango

"The only way to get a taste for what these AI tools can do is by actually getting stuff done with them."

Jorge Arango

Scale Smart: AI-Powered Content Organization Strategies

September 24, 2024

Emily DiLeo

"Different roles need different slices of information and types of context from UX knowledge systems."

Emily DiLeo Maria Taylor

Stronger Together: Lessons Learned from UX Research Ops

September 24, 2024

Kavana Ramesh

"Offering accommodations during sessions creates an equitable space, even if it means adapting protocols on the fly."

Kavana Ramesh

Meaningful inclusion: Practicing accessibility research with confidence

September 24, 2024

Ned Dwyer

"You have to meet people where they are instead of expecting them to use an entirely new tool to find insights."

Ned Dwyer Emily Stewart James Wallis

The Intersection of Design and ResearchOps

September 24, 2024

Frances Yllana

"Not everyone should embrace AI; having leaders both inside and outside the AI wave helps keep the technology human."

Frances Yllana Jorge Arango Maria Taylor Briana Thomas

The Big Question about Impact: A Panel Discussion

September 24, 2024

John Paul de Guzman

"We found a solution in an odd place—the Figma comment box—where a bot creates cards automatically in 30 seconds."

John Paul de Guzman

10k Screens Later: How We Became a Data-Driven Design Organization

September 24, 2024

Corey Long

"Being humble and reaching out to the person who beat me out for a role changed everything."

Corey Long

Hiring in DesignOps: A Critical Study on How to Hire and Get Hired

September 23, 2024

Laura Gatewood

"You can have the greatest idea in the world, but if you can't connect with other people, nothing will come of it."

Laura Gatewood Laine Prokay

Beyond Buzzwords: Adding Heart to Effective Slack Communication

September 23, 2024

Alla Weinberg

"Healing doesn’t mean changing yourself; it means changing the environment, the culture, and the stressors."

Alla Weinberg

Healing Toxic Stress

September 23, 2024

Silke Bochat

"Plans are useless, but planning is indispensable—we don’t know our future, but doing nothing is not an option."

Silke Bochat

5 Antifragile Strategies for a DesignOps 2.0

September 23, 2024

Bria Alexander

"Corey’s job search in 2023 through 2024 is a story that ends well because he joined Adobe earlier this year."

Bria Alexander

Theme 1 Intro

September 23, 2024

Daniel Orbach

"Designers have a stake in design ops too—what would the world look like if that was the day-to-day for a team?"

Daniel Orbach

Zero to One: Co-Creating Operating Models with your Team

September 23, 2024

Andy Barraclough

"Manual analysis of unmoderated interviews and screen recordings is a huge time sink that limits researchers' focus on high-value work."

Andy Barraclough Betsy Nelson

From Costly Complexity to Efficient Insights: Why UX Teams Are Switching To Voxpopme

September 23, 2024

Louis Rosenfeld

"There’s no need to take notes. Sketch notes, resource lists, session notes, and videos will all be shared ASAP."

Louis Rosenfeld Bria Alexander

Day 1 Welcome

September 23, 2024

Zariah Cameron

"Your breath is the most powerful thing. It moves on its own, but it’s the one thing you can control."

Zariah Cameron

ReDesigning Wellbeing for Equitable Care in the Workplace

September 23, 2024

Bria Alexander

"Build teams with neurodiversity so different working styles can thrive, not just clusters of extroverts."

Bria Alexander Laura Gatewood Corey Long Daniel Orbach Laine Prokay Deanna Smith

The Big Question about Resilience: A panel discussion

September 23, 2024

Kate Kalcevich

"Make it easy and efficient for people to practice inclusive design so each team doesn't have to figure it out on their own."

Kate Kalcevich

Integrating Accessibility in DesignOps

September 23, 2024

Ned Dwyer

"Participant experience was a non-negotiable feature in choosing tools to build trust with customers."

Ned Dwyer Jadyn Aguilar

The Future of DesignOps is Tool Consolidation

September 23, 2024

Deanna Smith

"Sometimes it’s easier to pitch a change with a smaller group rather than rolling it out to everyone at once."

Deanna Smith

Leading Change with Confidence: Strategies for Optimizing Your Process

September 23, 2024

Nicole Bergstrom

"If you want to work with Hilton, you have to bring accessibility to the table, just like privacy and security."

Nicole Bergstrom Anna Cook Kate Kalcevich Saara Kamppari-Miller

AccessibilityOps: Moving beyond “nice to have”

September 19, 2024

Rachael Dietkus, LCSW

"AI creates a virtual worldview where counter-views do not exist, causing life-threatening problems for marginalized groups."

Rachael Dietkus, LCSW Llewyn Paine Nishanshi Shukla David Womack

AI: Passionate defenses and reasoned critique [Advancing Research Community Workshop Series]

September 18, 2024

Aiyana Bodi

"Companies have political, financial, and cultural power they are not fully using for climate action."

Aiyana Bodi James Christie Marc O'Brien Louis Rosenfeld

Three Key Climate Initiatives and How You Can Help

September 11, 2024

Sam Ladner

"The biggest mistake beginners make is confusing research questions with direct interview questions."

Sam Ladner Megan Blocker Tanvi Dhond Katie Hansen Ricardo Martins

Methodologies: Beyond the interview [Advancing Research Community Workshop Series]

September 4, 2024

Shazia Ali

"I created comics for the top pain points in the buyer journey, and they ended up as posters in the office."

Shazia Ali Bruce Gillespie Joyce Lee Andy Warr

Communication: Innovative techniques for making your voice heard [Advancing Research Community Workshop Series]

August 21, 2024

Max Gadney

"Climate jobs vary and not all need digital outputs, so don’t waste time pursuing a bad fit."

Max Gadney Andrea Petrucci Joshua Stehr Hannah Wickes

Assessing UX jobs for impact in climate

August 14, 2024

Jemma Ahmed

"We need to move from vertical extraction to a much more horizontal, let's build this and understand together model."

Jemma Ahmed Subhasree Chatterjee Robert Fabricant Alexandra Jayeun Lee Ben Robins

Collaboration: learning from other fields beyond our own [Advancing Research Community Workshop Series]

August 7, 2024

Christopher Noessel

"AI is one of the most interesting and complicated technologies that humanity has ever created, and it desperately needs design."

Christopher Noessel

AI of the now: Designing for Agents

July 31, 2024

James Rampton

"Design systems in automotive are some of the coolest I’ve seen because they have to align both the marketing and the in-vehicle user experience."

James Rampton

The Basics of Automotive UX & Why Phones Are a Part of That Future

July 25, 2024

Erin Weigel

"Randomization is magic — it evenly distributes confounds so the only difference affecting results is your change."

Erin Weigel

Get Your Whole Team Testing to Design for Impact

July 24, 2024

Jemma Ahmed

"You need well-defined frameworks and guardrails for experimentation success to prevent chaos across teams."

Jemma Ahmed Steve Carrod Chris Geison Dr. Shadi Janansefat Christopher Nash

Democratization: Working with it, not against it [Advancing Research Community Workshop Series]

July 24, 2024

Erin Malone

"Understanding human behavior to generate concepts is not something AI can do yet."

Erin Malone

Understanding the past to prepare for the future

July 19, 2024

Mike Brzozowski

"Helping people be more sustainable is better than trying to define what a sustainable product is."

Mike Brzozowski Laura Palotie Steve Isley Nancy Tsang

UX in everyday products: Empowering climate conscious choices (Videoconference)

July 17, 2024

Mark Interrante

"It's an iterative process; you check the AI's work and adjust your criteria accordingly."

Mark Interrante Harry Max

AI for Prioritization (3rd of 3 seminars) (Videoconference)

July 11, 2024

Erin Weigel

"Guardrail metrics prevent you from improving conversion at the short term but damaging loyalty or increasing customer service calls."

Erin Weigel

UX Lessons from running more than 1,200 A/B Tests (Videoconference)

July 10, 2024

Harry Max

"Prioritize at the right level because it’s easy to miss important stakeholders or criteria by working too narrowly."

Harry Max Jim Meyer

Prioritization for Leaders (2nd of 3 seminars) (Videoconference)

June 27, 2024

Erin Weigel

"Experimentation is your default, your exception is not to experiment."

Erin Weigel

Real-world lessons to improve your conversion rates (Videoconference)

June 26, 2024

Peter Van Dijck

"The large language model itself does not have memory, so we summarize previous dialogue and feed it back to simulate memory."

Peter Van Dijck Louis Rosenfeld

Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood (Videoconference)

June 14, 2024

John Cutler

"The top priority is often the lack of a priority, resulting in teams spending 50% of their time jumping between priorities."

John Cutler Harry Max

Prioritization for designers and product managers (1st of 3 seminars) (Videoconference)

June 13, 2024

Sheryl Cababa

"25% of a population holding a committed minority viewpoint can reverse the majority viewpoint without large resources."

Sheryl Cababa Alexis Oh

Thinking in systems to address climate with Sheryl Cababa (Videoconference)

June 12, 2024

Jorge Arango

"One of my tags was an acronym called TAOI — the architecture of information — but GPT wouldn’t know what to do with it."

Jorge Arango

[Demo] How to re-categorize content at scale using LLMs

June 5, 2024

Jodi Forlizzi

"Moderately good AI can add real value, like voicemail transcription that doesn't have to be perfect to be useful."

Jodi Forlizzi

Design and AI innovation

June 5, 2024