Jeff Gothelf

" For OKRs to work, incentives have to focus on learning, customer centricity, and evidence-based decision making, not just delivery. "

" You want to move from ‘make me a thing’ to ‘change customer behavior.’ That’s where the magic is. "

" Adobe’s Kickbox is a fantastic professional development tool, but it doesn’t drive new lines of business. "

" We had to kill the Ask Alexis product because the level of commitment needed couldn't happen with part-time consultants. "