Jeff Gothelf

" Ask: How do we know when we're done? What's the goal? That shifts the conversation from build me a thing to change customer behavior. "

" Everyone wants some. It’s interesting. I work a lot with large organizations. What I hear all the time is this word innovation as if it’s like a spice that you can sprinkle on your current activities and suddenly magical new things come out. "

" People are lazier than they think and not as smart or hardworking as they believe. "