Jen Cardello
Senior VP, UX Research and Insights, Fidelity Investments
Jen Cardello has spent over 20 years helping organizations optimize human-centered design to deliver customer value and gain business advantage. She currently leads Fidelity’s User Experience Research & Insights team. Her expertise is in scaling design and research capability across agile organizations through democratization and the creation of design measurement, systems, and frameworks.
Rosenverse talks by Jen:
" The minimum bar for collaborative insight generation is the ability to speak the same language across disciplines. "
Curating insight: Strategies for integrating knowledge across research functions
March 11, 2025
" We cannot be everywhere. So is the goal to conduct more studies faster? And we said no, it’s not. That’s poison. "
Learning Velocity—The Insights Speedometer
September 16, 2021
" Doctors don’t like using EHRs because it turns them into clerks; they’re engaging with a machine instead of a patient. "
Standardizing Product Merits for Leaders, Designers, and Everyone
June 15, 2018
