Ricardo Martins
Professor and Service designer
Rosenverse talks by Ricardo:
" Customers can answer what the researcher wants to hear in surveys, making attitude only 28% predictive of real behavior. "
Unlocking the power of advanced quantitative methods
March 12, 2025
" Focus groups have been called a curse, but I'm giving them a second chance to see if there’s something positive there. "
Day 2 Theme Panel
March 12, 2025
" Some people lie; that’s why we need to triangulate methods to approach reality. "
Methodologies: Beyond the interview [Advancing Research Community Workshop Series]
September 4, 2024