Veronika Kindred
Designer and Researcher at Big Medium, Co-author of Sentient Design
Veronika Kindred is designer and researcher at Big Medium, where she defines and solves design problems alongside some of the world’s biggest companies. She travels internationally to lead Sentient Design workshops and speak to teams at startups and Fortune 100 companies alike.
Veronika is co-author with Josh Clark of the book Sentient Design: Crafting Intelligent Interfaces with AI (Rosenfeld Media, 2026). Sentient Design describes the practice of creating digital experiences that crackle with awareness and agency, adapting to your users in the moment. These are intelligent interfaces: dashboards that design themselves, apps that manifest on demand, agents that just get it done, and much more.
Veronika holds degrees from New York University (Politics and Data Science) and the Fashion Institute of Technology (Photography). Her photographs have appeared in O, The Oprah Magazine and UNWomen.org. Her research has ranged from AI’s effect on user experience to mobile technology’s impact on African political engagement to the nuances of congressional climate hearings.
Rosenverse talks by Veronika:
" AI is not just a tool for productivity or efficiency; it's a design material with unusual strengths and weaknesses. "
Sentient Scenes and Radically Adaptive Experiences
June 11, 2025
" Summarization isn’t just a feature—it’s becoming baked into experiences to help make sense of overwhelming information. "
Sentient Design: New Design Patterns for New Experiences (3rd of 3 seminars)
February 12, 2025
" Traditional software is grounded—accurate and reliable—but lacks radical adaptivity. "
Sentient Design: New Postures for AI-Mediated Experiences (2nd of 3 seminars)
January 29, 2025
" We can’t design for every possible outcome anymore. We have to anticipate fuzzy ranges of results and channel behavior accordingly. "
Sentient Design, AI, and the Radically Adaptive Experience (1st of 3 seminars)
January 15, 2025
