Billy Carlson

" Think of AI more like a junior associate, a really powerful one, not a replacement. "

" Balsamiq is more a communication tool, intentionally limiting high polish so you focus on sharing ideas and getting feedback. "

" Tell a story of design: start with the background, introduce the users, demonstrate how it will work. "

" How might we statements are small but mighty questions that let us reframe insights into opportunity areas. "

" ESPN’s site is a great example of poor hierarchy and alignment — it’s hard to know where to start or where to go next. "