Robin Beers

" The techno-optimist hacker lens believes growth is the only metric that matters, enabling disruption but causing blind spots. "

" I made the mistake of arguing in the chat instead of slowing down and asking the group what would make qualitative data persuasive for them. "

" You can do everything right, but timing and organizational readiness are beyond your control. "

" Great research doesn’t automatically have the intended impact because people may not want their minds changed. "

" You need to build relationships and understand who needs to be convinced and what convinces them. "

" Research is inherently a silo-busting activity because customers experience the whole, not just parts divided by departments. "