Steve Portigal
Author of Doorbells, Danger, and Dead Batteries and Interviewing Users
Steve Portigal is an experienced user researcher who helps companies harness the strategic power of insights. Steve has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, probiotic distributors, rock musicians, home-automation enthusiasts, credit-default swap traders, business school professors and radiologists. His clients are leaders in telecommunications, banking, media, energy and eCommerce. He is the author of two books: The classic Interviewing Users: How To Uncover Compelling Insights and new, Doorbells, Danger, and Dead Batteries: User Research War Stories. He’s also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations.
Rosenverse talks by Steve:
" In 1989, Intuit created Follow Me Home, the first high-profile corporate contextual research. "
Looking Back…to Look Ahead
March 26, 2024
" We have a lot of credentialed researchers of color, but the system still creates barriers for them to succeed. "
The Future of Research: Bridging the Gaps (Videoconference)
July 29, 2021
" The richness of mixed methodologies is often lost on those who only value metrics and consistency. "
War Stories LIVE! Q&A-Discussion
March 30, 2020
" Empathy for the storyteller and oneself is how we safely acknowledge that failure comes for us all. "
War Stories LIVE! Steve Portigal
March 30, 2020
" More awareness and PR about what we do will create pull and make it easier to engage people in insight generation. "
Discussion
May 13, 2015
