Steve Portigal
Author of Doorbells, Danger, and Dead Batteries and Interviewing Users
Steve Portigal is an experienced user researcher who helps companies harness the strategic power of insights. Steve has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, probiotic distributors, rock musicians, home-automation enthusiasts, credit-default swap traders, business school professors and radiologists. His clients are leaders in telecommunications, banking, media, energy and eCommerce. He is the author of two books: The classic Interviewing Users: How To Uncover Compelling Insights and new, Doorbells, Danger, and Dead Batteries: User Research War Stories. He’s also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations.
Rosenverse talks by Steve:
" The future is ours but not entirely; we must plan within external constraints and trauma around us. "
Looking Back…to Look Ahead
March 26, 2024
" The idea that there's a pipeline problem for diversity isn’t supported; our organizations are fundamentally racialized and exclusionary. "
The Future of Research: Bridging the Gaps (Videoconference)
July 29, 2021
" There doesn’t have to be a big takeaway; just capture the story and the lesson may come later. "
War Stories LIVE! Q&A-Discussion
March 30, 2020
" Finding participants was particularly difficult for small business owners despite previous studies within the organization. "
War Stories LIVE! Steve Portigal
March 30, 2020
" In a large group, break it down into smaller parts and treat each subgroup almost like a small entity to succeed. "
Discussion
May 13, 2015
