Sylas Souza

Director of Product Design, Merchandising & Design Systems, Target

Sylas Souza is a Director of Product Design & Design Systems at Target, responsible for several internal tools that empower employees and vendors worldwide to create, negotiate, buy and offer products that customers love, at scale. In the past, Sylas has also lent his talent to other Fortune 50 companies such as Walmart and Sam’s Club. He thrives in leading efforts dealing with large-scale solutions that value close cross-collaboration and outcomes that positively impact people’s lives.

Rosenverse talks by Sylas:

" I got a no. The message I was hearing was, scale the best you can with what you have and make it work. "

Scaling UX Past the Size of Your Team

January 8, 2024

" Design is open source; everybody participates, but you need facilitation to make good on that promise. "

Theme 4: Discussion

January 8, 2024

Rosenverse People Everyone

Dave Gray

Author of Liminal Thinking, Founder of the School of the Possible

Dolly Parikh

Impact Strategy Fellow, The Nature Conservancy and Founder, Aloki Design Labs

Nathan Shedroff

Co-author of Blind Spot and Make It So; author of Design Is the Problem

Thomas J. McLeish

Lecturer, UC Berkeley & CCA

Hugh Dubberly

Designer, Design Theorist, and Educator

Shivanjali M.

Research Operations Manager, SumUp

Catt Small

Staff Product Designer at Dropbox and Author of The Staff Designer

Johnny Michaelsen

Director of Design & Research Operations @ Wise

Eric Shumake

Principal Researcher at HXRlabs.com

Meghan Bausone

Doctor of Design, NC State University

Himanshu Bharadwaj

Founder, Joyful Design

Sara Conklin

Customer Operations Manager, Vayu

Samuel Martin

CEO/Founder, SDM Consulting (Co-Design Institute)

Louis Rosenfeld

Founder, Publisher, & CEO, Rosenfeld Media

Basel Fakhoury

CEO & Co-founder, User Interviews

Kalee Dankner

Research Operations, LinkedIn

Petra Rajkov

Senior UX Researcher & Research Advocate, UXtweak

Lauren Galanter

Research Operations Program Manager, Elsevier

Bruce Falk

Contracting Officer, United States Holocaust Memorial Museum

Jon Temple

Design Principal for AI & Automation User Experience, IBM

Maria Rosala

Director of Research, Nielsen Norman Group

Caroline Jarrett

Author of Surveys That Work

Justyna Parmee

Product Researcher, Survicate

Kate Towsey

Author of Research That Scales

Erin Weigel

Author of Design for Impact

Oren Friedman

Co-Founder and CEO, Rally

Aleksandra Korczynska

CMO, Survicate

Graham Gardner

VP of UX Design Research Operations, U.S. Bank

Sam Ladner

Sociologist and Researcher

Leonie Annor-Owiredu

Researcher, Writer and co-founder of Words We Write Literary Festival

Alexis McNutt Unis

Customer Research Lead, One Pay

Daniel Korczynski

Chief Product Officer, Survicate

Erin May

CMO, User Interviews

Sydney Lawson

Senior Product Marketing Manager, Rally

Laura Klein

Author of Build Better Products

Taylor Jennings

Research and Product Operations, Chili Piper

Jon White

Lead UX Researcher, User Interviews

Kwabena Opoku

UX Researcher, Nationwide

Vitorio Miliano

Staff Design Technologist, Tertile, LLC

James Wieselman Schulman

Senior Design Lead, Disruptive Solution Design, Evernorth

Feyikemi Akinwolemiwa

Research and Design Manager, National Grid

Mujtaba Hameed

Senior Research Consultant, Stripe Partners

Steve Krug

Author of Don’t Make Me Think and Rocket Surgery Made Easy

Tara Tressel

User Research Partner, Great Question

Jessica Sheng

Research & Design Operations Manager, Justworks

Dana Chisnell

Design Leader in Residence, Bloom Works

Kelly Goto

Author of Web Design 2.0

Tala Tayebi

Research Operations Manager, Cloudflare

Kurt McCulloch

Sr. Manager, UX Research, LinkedIn

Taylor Klassman

Director of UX, Dscout