Building a Design Culture
Summary
The speaker recounted their experience working within New York City's government to improve services for the street homeless population through the Homestat program initiated by Mayor de Blasio in 2016. They emphasized the challenge of bridging knowledge gaps among stakeholders who were experts only in parts of the service. By gaining access to frontline outreach teams and directly engaging with individuals experiencing homelessness, the design team created detailed journey maps that illuminated service complexities and enabled shared understanding through stakeholder workshops. These artifacts informed policy, a new case management system, and public dashboards to guide outreach efforts. The team also supported high-level case conferences to improve inter-agency collaboration and helped build design culture throughout the city’s vast workforce by developing toolkits and coaching public servants on design principles. Their work notably helped move 690 people into housing over one year and fostered trust and new ways of working between technologists, program managers, and policy makers. The speaker closed by encouraging others to define mission, principles, tools, and impact goals when building design capacity in large public systems.
Key Insights
-
•
Direct field research with vulnerable populations builds deep empathy critical for service design.
-
•
Multiple stakeholders often lack a shared understanding of end-to-end service journeys.
-
•
Digital journey maps can effectively replace physical sticky note methods for broader sharing.
-
•
Bringing frontline staff, policy makers, and designers together for reflection accelerates shared understanding and vision.
-
•
Design-informed public dashboards empower both providers and the public with actionable data.
-
•
Strong relationships built by designers enable technology teams to better co-create solutions with stakeholders.
-
•
Embedding design research into policy documents humanizes and strengthens them.
-
•
Case conferences staffed with design evidence help coordinate cross-agency homeless service efforts.
-
•
Building a government-wide design culture requires defining mission, principles, tools, and measurable goals.
-
•
Toolkits tailored for design-curious public servants help spread design practices beyond professional designers.
Notable Quotes
"It can take hundreds of these contacts before they start to trust."
"We must put our citizens at the center of every service."
"People didn’t understand the service end to end. They were experts at their piece."
"It would have been really easy for the program manager for street homelessness to say no, but instead she gave us access."
"We gave everyone this beautiful artifact and we asked them to draw on it, to correct our mistakes."
"This was a transformational day where everyone got to join together."
"We helped through Homestat last year to move 690 people into housing."
"It’s really important that we have impact goals. It’s not worth doing design if we’re not having impact on our residents."
"We’re creating a design committee that will help coach our agency colleagues on scopes of work and the design process."
"The first time I read [the comprehensive homelessness policy], I actually found myself tearing up."
Or choose a question:
More Videos
"Bringing tasks directly into meetings lets you work where collaboration is happening without jumping between tools."
Lavy Kumar Kat Temple Shan Sebastian Tara Jensen Jenn ChouFuture of Work
June 9, 2021
"The complexity of automating marketing content for agents varies because some want hyper-personalized brand content while others prefer general automation."
Andreas Huebner Amy Takata Craig BrookesWhat Is It Like To Be Part of The UX Team at Compass?
March 11, 2021
"Regular surveys showed teaching quality mattered 11%, but logistic regression revealed it actually represents 77% of the decision."
Ricardo MartinsUnlocking the power of advanced quantitative methods
March 12, 2025
"Closing the distance is about connecting not only with customers but also between cross-functional team members."
Monty HammontreeThe Future of UX Research
December 3, 2020
"We didn’t have the maturity of the practice itself to specify the impacts of losing design ops until it happened."
Benjamin RealShowing the Value of DesignOps by Not Having a DesignOps Team
October 21, 2020
"People don't learn when they're rushed, stressed, or don't trust the source of the knowledge."
Kate TowseyAsk Me Anything (AMA) with Kate Towsey
April 2, 2025
"The weakest insight method might win simply because of the relationship to the power structure."
Steve Portigal Chris Chapo Kelly Goto Christian RohrerDiscussion
May 13, 2015
"Lack of confidence caused by unlabeled or difficult controls often leads assistive tech users to give up on purchases."
Sam ProulxOnline Shopping: Designing an Accessible Experience
March 28, 2023
"For screen reader users, you often need to build entirely new prototypes using systems like Microsoft Word or Google Docs to convey semantic information."
Sam ProulxPrototype Reviews, People With Disabilities, and You
October 1, 2021
