Rosenverse
Creating More Bias-Proof Designs

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Creating More Bias-Proof Designs

Wednesday, January 22, 2025 • Rosenfeld Community
Share the love for this talk
Creating More Bias-Proof Designs
Speakers: Sandra Camacho
Link:

Summary

What's one thing that prevents our designs from truly serving and uplifting as many users as possible? Implicit bias. While design has the power to drive positive change in the world, it's much more likely to uphold oppressive systems (such as racism, ableism, sexism and classism). This leads to harmful and exclusionary user experiences that fail to deliver on design's promises of usability, delight, relevance and accessibility. In this session, Sandra explores how implicit bias shows up in our designs by examining real-world examples across various design disciplines, including graphic design, UX, service design and product design. She then reviews practical techniques you can apply to start to root out bias from your designs, including: Evaluating designs for patterns of implicit bias (such as racial bias, gender bias, language bias and beyond) Interrogating the root causes of these biases across the design process Addressing bias both preventively (before it happens) and reactively (after it happens)

Key Insights

  • Bias in design is often systemic and tied to societal power structures, not just individual unconscious tendencies.

  • Algorithmic bias in technology can reproduce harmful societal preferences, such as privileging lighter skin tones in image recognition.

  • Design defaults frequently center dominant identity groups, resulting in exclusion of marginalized users, like right-handed bias in classrooms or cisgender assumptions in signup flows.

  • Intersectionality is crucial to understanding how multiple social identities interact with bias and privilege in design outcomes.

  • Surface-level fixes do not address the root causes of bias; systemic cultural change within teams and organizations is needed.

  • Developing reflexivity—recognizing one’s own identity and power—in designers is key to surfacing implicit bias early in the process.

  • Accountability means owning responsibility for discriminatory design outcomes regardless of intent and closing the gap between intention and impact.

  • Tools and practices such as personas, user research, and testing often embed bias if not critically examined for inclusivity.

  • Bias exists on a spectrum between oppressive and liberatory design, not a simple binary of biased or unbiased.

  • Community building and ongoing collective learning play an important role in fostering inclusive and equitable design practices.

Notable Quotes

"If you’re in tech, you are in social change, whether you realize it or not."

"Bias is a particular tendency, feeling or opinion in favor or against something, usually without reason or evidence."

"The Twitter algorithm favored the person with lighter skin tone as the most important part of the photo."

"White supremacy is the belief system of the superiority of whiteness embedded in systems, including algorithms."

"Systemic bias means a tendency for procedures and practices within an institution that favors certain social groups over others."

"The world isn’t designed for left-handed people, but left-handedness doesn’t have the same power structure implications as race or gender."

"Designers need to reflect on who their default user is and how power influences what is prioritized."

"Changing a biased design isn’t just changing features—it requires changing the entire design process and culture."

"There is often a gap between intentions and impact in design, and accountability closes that gap."

"Bias shows up overtly and covertly; sometimes it’s socially accepted or unnoticed, but still causes harm."

Ask the Rosenbot
Jake Burghardt
Stop wasting research: Unlock more value from research insights
2025 • Rosenfeld Community
Shipra Kayan
Make your research synthesis speedy and more collaborative using a canvas
2025 • Rosenfeld Community
Bethany Brown
Rewiring operations with service design and AI
2025 • Advancing Service Design 2025
Gold
Sharon Banh
Reimagining research: What does the field need to grow? [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Jennifer Kong
Journeying toward AI-assisted documentation in healthcare
2024 • Designing with AI 2024
Gold
Farid Sabitov
Theme Four Intro
2022 • DesignOps Summit 2022
Gold
Caroline Jarrett
Have fun with statistics?
2024 • Rosenfeld Community
Sara Conklin
A UXer’s 12-Month Journey from Climate Concern to Climate Credibility
2025 • Climate UX Interest Group
Christian Crumlish
Afternoon Insights Panel
2022 • Design in Product 2022
Gold
Lavy Kumar
Future of Work
2021 • Design at Scale 2021
Gold
Julie Baher
Culture Change—My Journey
2015 • Enterprise UX 2015
Gold
Catt Small
What's Next for ICs: Exploring Staff and Principal Designer Roles
2024 • Rosenfeld Community
Marc Rettig
Discussion
2015 • Enterprise UX 2015
Gold
Jen van der Meer
Service design performs value
2025 • Advancing Service Design 2025
Gold
Louis Rosenfeld
The Rosenbot and the Rosenverse: An AMA with Lou Rosenfeld
2024 • Designing with AI 2024
Gold
Julie Norvaisas
Back to basics, or start from scratch?
2025 • Advancing Research 2025
Gold

More Videos

Sofía Delsordo

"We started to see children and teenagers as users, not just audiences."

Sofía Delsordo Kassim Vera

Public Policy for Jalisco's Designers to Make Design Matter

December 8, 2021

"Investing time upfront in user research and discovery avoids rushed fixes that don’t meet clients’ needs."

Product and Design at Bloomberg: A 15-year Evolution

December 6, 2022

Liza Pemstein

"The biggest struggle was recruiting and scheduling participants, so we started a shared Google sheet."

Liza Pemstein Jane Davis

Scaling Research Via an Ops First Model at Clever

March 27, 2023

Kara Kane

"The US digital service ecosystem has grown remarkably, showing we’re not alone in this journey."

Kara Kane

Theme One Intro

November 16, 2022

Mark Interrante

"Prioritization work is a political process, and politics are hard to do in technology."

Mark Interrante Harry Max

AI for Prioritization (3rd of 3 seminars)

July 11, 2024

Sam Proulx

"Multiple payment providers aren’t just a feature; they’re an accessibility lifeline for people who can’t read or reach their credit card easily."

Sam Proulx

Online Shopping: Designing an Accessible Experience

October 3, 2023

Rich Mironov

"Roadmap amnesia is real — every new thing wipes out weeks of priorities from stakeholders’ minds."

Rich Mironov

How Can Product Managers and UXers Help Each Other (and Why are Product Folks so Annoying Sometimes)?

December 6, 2022

Juhan Sonin

"For every dollar spent on cancer care, roughly four are spent on administration."

Juhan Sonin

Design Now! The Agenda for Action

September 4, 2025

Mansi Gupta

"In that moment, I looked down at my chest and failed to find a breast pocket of my own."

Mansi Gupta

Drawing from Feminist Practice to Make Inclusive Design Operational

September 9, 2022