Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Creating More Bias-Proof Designs
Wednesday, January 22, 2025 • Rosenfeld Community
Share the love for this talk
Creating More Bias-Proof Designs
Speakers: Sandra Camacho
Link:

Summary

What's one thing that prevents our designs from truly serving and uplifting as many users as possible? Implicit bias. While design has the power to drive positive change in the world, it's much more likely to uphold oppressive systems (such as racism, ableism, sexism and classism). This leads to harmful and exclusionary user experiences that fail to deliver on design's promises of usability, delight, relevance and accessibility. In this session, Sandra explores how implicit bias shows up in our designs by examining real-world examples across various design disciplines, including graphic design, UX, service design and product design. She then reviews practical techniques you can apply to start to root out bias from your designs, including: Evaluating designs for patterns of implicit bias (such as racial bias, gender bias, language bias and beyond) Interrogating the root causes of these biases across the design process Addressing bias both preventively (before it happens) and reactively (after it happens)

Key Insights

  • Implicit bias often manifests as non-neutral or dominant defaults, privileging certain identity groups unconsciously in design.

  • Systemic bias is embedded in institutional procedures and practices, reflecting broader power structures beyond individual prejudices.

  • Technology, such as algorithms and facial recognition, can reproduce and amplify racial and gender bias with serious real-world consequences.

  • Design solutions focused only on surface changes miss deeper cultural norms and beliefs that sustain inequality.

  • Inclusive design requires questioning who the 'default user' is and broadening personas to include marginalized groups.

  • Accountability involves recognizing the gap between designers’ intentions and the actual impacts of their work on exclusion and harm.

  • Intersectionality is key to understanding overlapping social identities and how they affect privilege and oppression within design.

  • Design artifacts like user journeys, personas, and feature prioritization embed systemic biases and need reflexive examination.

  • Socioeconomic bias in design shows up in assumptions about internet quality, device types, and user accessibility globally.

  • Small actions toward inclusivity must be coupled with organizational culture changes addressing incentives and power dynamics.

Notable Quotes

"If you’re in tech, you are in social change, whether you realize it or not."

"Bias is a tendency, feeling or opinion for or against something without reason or evidence."

"The Twitter algorithm favored lighter skin tones when cropping images, reflecting racial bias in tech."

"White supremacy is the belief system of the superiority of whiteness that can embed itself in algorithms."

"Designing for the dominant default ignores people whose identities are marginalized or excluded."

"We can’t solve systemic problems with surface-level solutions or checklists."

"The Reflexive Compass helps us discern bias patterns early, take accountability, and measure impact."

"There’s a gap between intentions and impact; humility is needed to close it."

"Many smartwatch designs assume male hands as default, excluding smaller wrists and diverse body types."

"Cisgender binary options in onboarding flows exclude non-binary and gender-expansive identities."

Ask the Rosenbot
Prabhas Pokharel
Order and Chaos: New Ways of Collaborating on Synthesis and Storytelling
2022 • Advancing Research 2022
Gold
Joi Freeman
A New Vantage Point: Building a Pipeline for Multifaceted Research(ers)
2020 • Advancing Research 2020
Gold
Francesca Barrientos, PhD
You Need Your Own Definition of Design Maturity
2022 • Design at Scale 2022
Gold
Kevin Bethune
Reimagining Design: Unlocking Strategic Innovation
2022 • Design at Scale 2022
Gold
Courtney Maya George
Scale Your Organization and Grow Your Designers
2022 • DesignOps Summit 2022
Gold
Laura Smith
Embedding Service Design and Agile Practice within UK Planning Teams to Create Services that Last
2024 • Advancing Service Design 2024
Gold
Designing Systems at Scale
2018 • DesignOps Summit 2018
Gold
Susan Weinschenk
Evaluating the Maturity of UX in Your Organization (Videoconference)
2020 • Enterprise Community
Dr. Jamika D. Burge
Theme 3 Intro
2022 • Advancing Research 2022
Gold
Prayag Narula
How to Empower Your Designers to Do Good Research – And Why You Want To
2022 • Design at Scale 2022
Gold
Bob Baxley
Leading with Design Operations Past and Present (Videoconference)
2019 • DesignOps Community
Peter Merholz
Design at Scale is People!
2021 • Design at Scale 2021
Gold
Louis Rosenfeld
Day 1 Welcome
2024 • DesignOps 2024
Gold
Bria Alexander
Opening Remarks
2021 • Design at Scale 2021
Gold
Isaac Heyveld
Expand DesignOps Leadership as a Chief of Staff
2022 • DesignOps Summit 2022
Gold
Panel Discussion: Communicating the Value of DesignOps
2018 • DesignOps Summit 2018
Gold

More Videos

Angelos Arnis

"Design is navigating through unprecedented times."

Angelos Arnis

Navigating the Rapid Shifts in Tech's Turbulent Terrain

October 2, 2023

John Calhoun

"Interviewing for design ops needs a special toolkit that shows how to present your skills and prepare effectively."

John Calhoun Rachel Posman

Bring your DesignOps Story to Life! The Definitive DesignOps Book Jam

October 3, 2023

Alfred Kahn

"If design is not viewed as a player moving the needle on business strategy, designers feel disempowered and frustrated."

Alfred Kahn

A Seat at the Table: Making Your Team a Strategic Partner

November 29, 2023

Dan Willis

"Outside of our keyholes lies information that we’re completely oblivious to that can come to haunt us."

Dan Willis

Enterprise Storytelling Sessions

June 3, 2019

John Maeda

"There is no magical tool that lets you scale designers the way you scale developers."

John Maeda Alison Rand

About Design Organizations (Videoconference)

May 13, 2019

Anat Fintzi

"Our product managers look at UX as an opportunity for discovery, not as a stakeholder to question."

Anat Fintzi Rachel Minnicks

Delivering at Scale: Making Traction with Resistant Partners

June 9, 2022

Uday Gajendar

"How do you create a sense of craft in an environment fraught with ambiguity, complexity, and anxiety?"

Uday Gajendar

The Wicked Craft of Enterprise UX

May 13, 2015

Kristin Skinner

"We recognized recurring challenges: lack of visibility, proving value, and coordinating across teams."

Kristin Skinner

Theme 1 Intro

September 29, 2021

Maish Nichani

"We changed from a production mindset to a consumption mindset: my job isn’t done until my customer’s job is done."

Maish Nichani

Sparking a Service Excellence Mindset at a Government Agency

December 9, 2021