Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
Uber is powered by insights. Chances are good that your company is, too. We’ve all had firsthand experiences of an inconvenient truth: insights are only as good as our ability to make use of them, and centralizing insights in a tool is only one piece of the puzzle. In this session we’ll not only share how we created our insights database, Kaleidoscope, but also what we’ve learned about changing behavior through partnerships and processes at an organizational level.
Key Insights
-
•
Uber’s insights platform Kaleidoscope integrates learnings from across 700 cities and multiple business lines to reduce duplicated efforts and share knowledge globally.
-
•
A unified insights taxonomy with components 'who, what, why' was created to standardize how insights are captured, making them clearer and actionable.
-
•
Insights are defined as important learnings that inform decisions about projects, roadmaps, or programs—not just raw data or facts.
-
•
Insights creators and consumers have distinct needs: creators want their work to be seen and correctly used; consumers want deep, trustworthy understanding to guide decisions.
-
•
Kaleidoscope supports rich interaction with insights, including filtering by various attributes, collections, comments, and links to original research.
-
•
Engagement is driven by rituals like periodic 'look backs,' insight uploadathons, and monthly awards recognizing impactful insights.
-
•
Connecting existing team systems rather than replacing them fosters adoption; Kaleidoscope acts as a network linking distributed knowledge nodes.
-
•
Triangulating insights across functions and regions provides a holistic perspective enabling more broadly addressable opportunities.
-
•
Automation and natural language processing are being developed to ease insight import and creation, addressing submission barriers.
-
•
Cultural reinforcement, such as including Kaleidoscope contributions in performance reviews, helps sustain long-term platform use and sharing ethos.
Notable Quotes
"Sharing is actually the end; it means you’ve completed your study or your analysis."
"An insight is an important learning about people, our applications, or the world that helps us make an informed decision."
"We want to connect systems rather than supersede them, like strings of Christmas lights linking teams' insights."
"The why in an insight statement is often the most missing but also the most important part."
"Validation helps drive action and sustain engagement in knowledge sharing."
"Kaleidoscope is not a researcher’s analysis tool; it’s a place for sharing completed insights."
"People want to get credit and recognition for all the work that they’re doing, which motivates contributions."
"Connecting deep knowledge from across regions and functions provides a holistic perspective on opportunities."
"The person sitting next to you probably already solved that problem; just talk to one another."
"The future of insights is sharing—it’s better than being in silos."
Dig deeper—ask the Rosenbot:















More Videos

"UX online benchmarking offers a fast and efficient way to identify strengths and weaknesses compared to competitors."
Daniela Magaña Flores Ariane Rahn Jeff Ephraim BanderAhead of Competition: Learn What UX Benchmarking Can Do for Your Business Today
March 10, 2022

"When humans blindly prompt a large language model, they’re not receiving wisdom from an all-knowing oracle but probabilistic outcomes based on patterns."
Savina HawkinsHarnessing AI in UXR: Practical Strategies for Positive Impact
March 26, 2024

"Knowledge is power; empowering communities leads to better conservation outcomes."
Alex Hurworth Bonnie John Fahd Arshad Antoine MarinDesigning a Contact Tracing App for Universal Access
October 23, 2020

"Democratizing knowledge access means more people can fact-check and avoid taking research out of context."
Matt DuignanHITS, Microsoft's internal human insight system: From research library to living body of knowledge (Videoconference)
July 16, 2019

"If you’re not paying for the product, you are the product - common phrase summarizing the attention economy."
Craig VillamorDesign Systems for Ethical Design (Videoconference)
January 26, 2023

"Move from thoughts to things — the faster you get something tangible, the faster people stop debating opinions."
Ovetta SampsonTurning UX Passion into Real Product Influence
June 7, 2023

"AI is making data more accessible to everybody, but it’s not going to make things better for us in the near future."
Rima Campbell Amrit S BhachuIncrease Productivity and Drive Business Impact
September 24, 2024

"Find out the root cause why you were hired, because that will make your job easier."
Amy Gawronski ZuccaroAdvice for DesignOps Employee #1
September 29, 2021

"Systems of value determine whose knowledge we increase and whose knowledge we diminish."
Victor UdoewaBeyond Methods and Diversity: The Roots of Inclusion
March 26, 2024