Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
Uber is powered by insights. Chances are good that your company is, too. We’ve all had firsthand experiences of an inconvenient truth: insights are only as good as our ability to make use of them, and centralizing insights in a tool is only one piece of the puzzle. In this session we’ll not only share how we created our insights database, Kaleidoscope, but also what we’ve learned about changing behavior through partnerships and processes at an organizational level.
Key Insights
-
•
Uber’s insights platform Kaleidoscope integrates learnings from across 700 cities and multiple business lines to reduce duplicated efforts and share knowledge globally.
-
•
A unified insights taxonomy with components 'who, what, why' was created to standardize how insights are captured, making them clearer and actionable.
-
•
Insights are defined as important learnings that inform decisions about projects, roadmaps, or programs—not just raw data or facts.
-
•
Insights creators and consumers have distinct needs: creators want their work to be seen and correctly used; consumers want deep, trustworthy understanding to guide decisions.
-
•
Kaleidoscope supports rich interaction with insights, including filtering by various attributes, collections, comments, and links to original research.
-
•
Engagement is driven by rituals like periodic 'look backs,' insight uploadathons, and monthly awards recognizing impactful insights.
-
•
Connecting existing team systems rather than replacing them fosters adoption; Kaleidoscope acts as a network linking distributed knowledge nodes.
-
•
Triangulating insights across functions and regions provides a holistic perspective enabling more broadly addressable opportunities.
-
•
Automation and natural language processing are being developed to ease insight import and creation, addressing submission barriers.
-
•
Cultural reinforcement, such as including Kaleidoscope contributions in performance reviews, helps sustain long-term platform use and sharing ethos.
Notable Quotes
"Sharing is actually the end; it means you’ve completed your study or your analysis."
"An insight is an important learning about people, our applications, or the world that helps us make an informed decision."
"We want to connect systems rather than supersede them, like strings of Christmas lights linking teams' insights."
"The why in an insight statement is often the most missing but also the most important part."
"Validation helps drive action and sustain engagement in knowledge sharing."
"Kaleidoscope is not a researcher’s analysis tool; it’s a place for sharing completed insights."
"People want to get credit and recognition for all the work that they’re doing, which motivates contributions."
"Connecting deep knowledge from across regions and functions provides a holistic perspective on opportunities."
"The person sitting next to you probably already solved that problem; just talk to one another."
"The future of insights is sharing—it’s better than being in silos."
Or choose a question:
More Videos
"Design operations ensures the processes and systems are in place so designers can create their best work."
Angelos ArnisNavigating the Rapid Shifts in Tech's Turbulent Terrain
October 2, 2023
"Prioritizing design ops work is tough amid competing priorities and limited time and budget."
John Calhoun Rachel PosmanBring your DesignOps Story to Life! The Definitive DesignOps Book Jam
October 3, 2023
"If design is not viewed as a player moving the needle on business strategy, designers feel disempowered and frustrated."
Alfred KahnA Seat at the Table: Making Your Team a Strategic Partner
November 29, 2023
"It’s never all or nothing — product success must balance user needs and business constraints."
Dan WillisEnterprise Storytelling Sessions
June 3, 2019
"If you feel like a doormat trying to earn your place in design, sometimes the best advice is to change jobs."
John Maeda Alison RandAbout Design Organizations (Videoconference)
May 13, 2019
"I learned I had to stop asking questions and start telling them what I was thinking, then say tell me what you think."
Anat Fintzi Rachel MinnicksDelivering at Scale: Making Traction with Resistant Partners
June 9, 2022
"Temporary, quick, and sometimes rough artifacts have a lifespan just long enough for the conversation they enable."
Uday GajendarThe Wicked Craft of Enterprise UX
May 13, 2015
"We’re seeing a shift away from attribution to focus more on impact on the experience itself."
Kristin SkinnerTheme 1 Intro
September 29, 2021
"Singapore is a nation by design. Nothing we have today is natural or happened by itself—somebody thought about it and made it happen."
Maish NichaniSparking a Service Excellence Mindset at a Government Agency
December 9, 2021
