Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Power of Insights: Why sharing is better than silos with Uber’s Insights Platform
Summary
Uber is powered by insights. Chances are good that your company is, too. We’ve all had firsthand experiences of an inconvenient truth: insights are only as good as our ability to make use of them, and centralizing insights in a tool is only one piece of the puzzle. In this session we’ll not only share how we created our insights database, Kaleidoscope, but also what we’ve learned about changing behavior through partnerships and processes at an organizational level.
Key Insights
-
•
A unified insights taxonomy with 'who, what, why' improves clarity and usability of insights.
-
•
Insights are defined as actionable learnings that inform decisions, not just raw data or facts.
-
•
Triangulating insights across functions and geographies reveals broader opportunities and regional nuances.
-
•
Insight creators want their learnings applied responsibly and without being taken out of context.
-
•
Insight consumers seek deep understanding to inform strategic decision-making.
-
•
Adoption of insight platforms is boosted by social incentives like awards and collaborative events.
-
•
Connecting existing siloed systems rather than replacing them encourages buy-in and richer networks.
-
•
Real-world connections and knowing who to contact are vital alongside digital insights tools.
-
•
Maintaining quality control and vetting content is key to building trust in the platform.
-
•
Ongoing challenges include incentivizing consistent submissions and automating insight imports to ease user effort.
Notable Quotes
"An insight is an important learning about people, our applications, or the world that helps us make an informed decision about a project, roadmap, or program."
"Who, what, and why help ensure an insight is complete enough to stand alone."
"Uber bus drivers in Cairo end up working longer than their scheduled shift because they still receive requests 20 to 30 minutes before their shift ends."
"Sharing is actually the end—it’s basically the last step that means you’ve completed your study or analysis."
"A kaleidoscope helps us see changing patterns to perceive new images and pursue new possibilities."
"People want to get credit and recognition for the work that they’re doing."
"The person sitting next to you probably solved that problem already—just talk to one another."
"Connecting strings of Christmas lights is a mental model for connecting teams’ insights without superseding their systems."
"Validation helps drive action, so feedback and social engagement keep people motivated to share insights."
"Sharing enables lots of great things to happen—it’s better than being locked in silos."
Or choose a question:
More Videos
"Slack channels with live feeds and tagging let busy developers catch key observations asynchronously."
Joanna Vodopivec Prabhas PokharelOne Research Team for All - Influence Without Authority
March 9, 2022
"My husband told me to Pace and Brace—I was pushing too hard and burnt out within a year and a half."
Louis Rosenfeld Lashanda Hodge Senongo Akpem Chris HodowanecBecoming a Civic Designer: Making the Move from Private to Public Sector
November 17, 2022
"We are back and we are right on time. Eight o'clock on the dot."
Bria AlexanderDay 3 Welcome
September 25, 2024
"Am I getting what I wanna get out of this conference? What’s not coming and what would I still like to learn?"
Uday Gajendar Louis RosenfeldDay 2 Welcome
June 5, 2024
"Confidence is a higher burden in retail because people are giving real money; inaccessible flows cause quick abandonment."
Sam ProulxOnline Shopping: Designing an Accessible Experience
June 7, 2023
"Buddy systems create leadership opportunities and a support network without changing org charts."
Russ UngerOnboarding: The Ecosystem, not the Afterthought
November 7, 2017
"We could impact the end-to-end customer service and customer experience through our most underutilized asset: our store employees."
Catherine DubutBridging Physical and Digital Spaces: Approaches to Retail Service Design
March 18, 2021
"Sentient design is about intelligent interfaces that are aware of context and intent so they can be radically adaptive to user needs in the moment."
Josh Clark Veronika KindredSentient Design: New Postures for AI-Mediated Experiences (2nd of 3 seminars)
January 29, 2025
"My dad told me very early on in my career that I had to work two times harder than anyone else to get the same things."
Dantley DavisLeadership & Diversity—A Fireside Chat with Dantley Davis
September 17, 2020
