Enterprise Storytelling Sessions
Summary
- Jana Sedivy (Principal, Authentic Insight): A Story about Stories (VIDEO) - Carla Pileggi (UX Architect, Design System Lead, Pitney Bowes): A Sympathy Card for a Front-End Developer (VIDEO) - Ramya Mahalingam (UX Architect, Cardinal Solutions): The Road to Being a Bridge Is Not at all Paved (VIDEO) - Audrey Crane (Partner, DesignMap): Thoughts on Vulnerability (VIDEO) - Lada Gorlenko (Director of Research, Smartsheet): Make My Day (VIDEO) - and a horror story from Adam Polansky (XD Strategist, Bottle Rocket Studios) (VIDEO)
Key Insights
-
•
Five-minute talks are harder to give and follow than 45-minute talks because they lack gradual build-up.
-
•
Audience engagement is crucial in rapid storytelling sessions to keep pace with the quick transitions.
-
•
Collaborative storytelling using alternating positive and negative frames ('fortunately'/'unfortunately') drives creativity and connection.
-
•
Volunteering participants to form a storytelling line enhances group dynamic and accountability.
-
•
Clear structure and rhythm (using keywords) help the audience stay synchronized during complex narrative exercises.
-
•
Building stories in short bursts with twists keeps the audience mentally active and entertained.
-
•
The session's success depends on both speaker preparation and audience readiness to think quickly.
-
•
Conducting warm-up vocal exercises (saying 'fortunately' and 'unfortunately') improves timing and comfort.
-
•
Ambiguity in narrative handoffs encourages creative linking between unrelated story segments.
-
•
Interactive storytelling exercises can serve as effective team-building tools in enterprise UX settings.
Notable Quotes
"It’s harder than a 45 minute talk."
"Normally you go into a talk and they build just like a story. A little bit of information, more information, more information. Here’s my point, and that’s it."
"I’m worried you aren’t up to it, frankly."
"We got to get everybody to tell stories in the whole room."
"Fortunately, that was terrible."
"Unfortunately, that was very good."
"You guys have the harder job."
"We’re going to say fortunately, and she’s going to say a sentence. Then we say unfortunately, and he’s going to say a sentence connected to that sentence."
"Watch my lips and my body language if you’re starting to lose the timing on the word."
"When the dot com bubble burst, I had a great design job. Unfortunately, it was at another dot com."
Or choose a question:
More Videos
"We should feel empowered to propose research initiatives that stakeholders aren’t explicitly asking for."
Joanna Vodopivec Prabhas PokharelOne Research Team for All - Influence Without Authority
March 9, 2022
"The language is like an entirely different lexicon, and sometimes the same acronyms mean different things."
Louis Rosenfeld Lashanda Hodge Senongo Akpem Chris HodowanecBecoming a Civic Designer: Making the Move from Private to Public Sector
November 17, 2022
"Lauren Cantor is our house librarian and has made an outstanding contribution to the conference."
Bria AlexanderDay 3 Welcome
September 25, 2024
"Manuel Herrera is a visual thinker and illustrator whose energy always blows me away."
Uday Gajendar Louis RosenfeldDay 2 Welcome
June 5, 2024
"Confidence is a higher burden in retail because people are giving real money; inaccessible flows cause quick abandonment."
Sam ProulxOnline Shopping: Designing an Accessible Experience
June 7, 2023
"Internal projects give new hires a safe place to learn how the organization functions without fear of breaking things."
Russ UngerOnboarding: The Ecosystem, not the Afterthought
November 7, 2017
"The store mobile device is the indispensable silent partner enabling store employees to balance task productivity and customer engagement."
Catherine DubutBridging Physical and Digital Spaces: Approaches to Retail Service Design
March 18, 2021
"Sentient design is about intelligent interfaces that are aware of context and intent so they can be radically adaptive to user needs in the moment."
Josh Clark Veronika KindredSentient Design: New Postures for AI-Mediated Experiences (2nd of 3 seminars)
January 29, 2025
"If you don’t have those challenges, it’s a lot easier to make it in the corporate world."
Dantley DavisLeadership & Diversity—A Fireside Chat with Dantley Davis
September 17, 2020