Rosenverse
Enterprise Storytelling Sessions

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Enterprise Storytelling Sessions

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Enterprise Storytelling Sessions
Speakers: Dan Willis
Link:

Summary

- Jana Sedivy (Principal, Authentic Insight): A Story about Stories (VIDEO) - Carla Pileggi (UX Architect, Design System Lead, Pitney Bowes): A Sympathy Card for a Front-End Developer (VIDEO) - Ramya Mahalingam (UX Architect, Cardinal Solutions): The Road to Being a Bridge Is Not at all Paved (VIDEO) - Audrey Crane (Partner, DesignMap): Thoughts on Vulnerability (VIDEO) - Lada Gorlenko (Director of Research, Smartsheet): Make My Day (VIDEO) - and a horror story from Adam Polansky (XD Strategist, Bottle Rocket Studios) (VIDEO)

Key Insights

  • Five-minute talks are harder to give and follow than 45-minute talks because they lack gradual build-up.

  • Audience engagement is crucial in rapid storytelling sessions to keep pace with the quick transitions.

  • Collaborative storytelling using alternating positive and negative frames ('fortunately'/'unfortunately') drives creativity and connection.

  • Volunteering participants to form a storytelling line enhances group dynamic and accountability.

  • Clear structure and rhythm (using keywords) help the audience stay synchronized during complex narrative exercises.

  • Building stories in short bursts with twists keeps the audience mentally active and entertained.

  • The session's success depends on both speaker preparation and audience readiness to think quickly.

  • Conducting warm-up vocal exercises (saying 'fortunately' and 'unfortunately') improves timing and comfort.

  • Ambiguity in narrative handoffs encourages creative linking between unrelated story segments.

  • Interactive storytelling exercises can serve as effective team-building tools in enterprise UX settings.

Notable Quotes

"It’s harder than a 45 minute talk."

"Normally you go into a talk and they build just like a story. A little bit of information, more information, more information. Here’s my point, and that’s it."

"I’m worried you aren’t up to it, frankly."

"We got to get everybody to tell stories in the whole room."

"Fortunately, that was terrible."

"Unfortunately, that was very good."

"You guys have the harder job."

"We’re going to say fortunately, and she’s going to say a sentence. Then we say unfortunately, and he’s going to say a sentence connected to that sentence."

"Watch my lips and my body language if you’re starting to lose the timing on the word."

"When the dot com bubble burst, I had a great design job. Unfortunately, it was at another dot com."

Ask the Rosenbot
Dr. Jamika D. Burge
A Genuine Conversation about the Future of UX Research
2024 • Advancing Research Community
Benjamin Real
Showing the Value of DesignOps by Not Having a DesignOps Team
2020 • DesignOps Summit 2020
Gold
Jenny Price
From Tradition to Transformation: Unlocking Startup Agility in a Legacy Enterprise
2025 • DesignOps Summit 2025
Gold
Victor Udoewa
Beyond Methods and Diversity: The Roots of Inclusion
2024 • Advancing Research 2024
Gold
Elana Chapman
Getting started with accessibility research
2025 • Rosenfeld Community
Mike Oren
Improving Democratized Research with CustomGPTs and Gems
2026 • Rosenfeld Community
Yoel Sumitro
Actions and Reflections: Bridging the Skills Gap among Researchers
2022 • Advancing Research 2022
Gold
Verónica Urzúa
The B-side of the Research Impact
2021 • Advancing Research 2021
Gold
Saara Kamppari-Miller
Cartography for Design Communities
2025 • DesignOps Summit 2025
Gold
Devon Powers
Imagining Better Futures
2022 • Advancing Research 2022
Gold
Mariesa Lenz
What Beekeeping Taught me about Product Teams
2025 • Rosenfeld Community
Mansi Gupta
Women-Centric Research: What, Why, How
2023 • Advancing Research 2023
Gold
Abby Covert
Stuck? Diagrams Help
2022 • DesignOps Community
Emily DiLeo
Stronger Together: Lessons Learned from UX Research Ops
2024 • DesignOps Summit 2024
Gold
Nathan Shedroff
How Will Design be Taught When the Schools Shut Down?
2026 • Rosenfeld Community
Maria Skaaden
Panel Discussion: Methodologies and Work Environments
2018 • DesignOps Summit 2018
Gold

More Videos

Sofía Delsordo

"The design mindset was way more important than the bureaucratic mindset."

Sofía Delsordo Kassim Vera

Public Policy for Jalisco's Designers to Make Design Matter

December 8, 2021

"Healthy debate is key, and we should be biased toward a successful outcome, not our own ideas."

Product and Design at Bloomberg: A 15-year Evolution

December 6, 2022

Liza Pemstein

"Unmoderated research is exciting because it lets us gather insights while freeing people up to be in two places at once."

Liza Pemstein Jane Davis

Scaling Research Via an Ops First Model at Clever

March 27, 2023

Kara Kane

"Legislation like the US executive order on federal customer experience has helped us rebuild trust in government."

Kara Kane

Theme One Intro

November 16, 2022

Mark Interrante

"The challenge of prioritization increases when decisions are adaptive, systemic, and dynamic."

Mark Interrante Harry Max

AI for Prioritization (3rd of 3 seminars)

July 11, 2024

Sam Proulx

"If you build accessible shopping with these four keys, compliance with legal standards like WCAG will naturally fall into place."

Sam Proulx

Online Shopping: Designing an Accessible Experience

October 3, 2023

Rich Mironov

"Roadmap amnesia is real — every new thing wipes out weeks of priorities from stakeholders’ minds."

Rich Mironov

How Can Product Managers and UXers Help Each Other (and Why are Product Folks so Annoying Sometimes)?

December 6, 2022

Juhan Sonin

"If you get eight people who give a crap together, you can start a federal agency."

Juhan Sonin

Design Now! The Agenda for Action

September 4, 2025

Mansi Gupta

"In that moment, I looked down at my chest and failed to find a breast pocket of my own."

Mansi Gupta

Drawing from Feminist Practice to Make Inclusive Design Operational

September 9, 2022