Emily Lessard
Co-Founder and Chief Strategy Officer, Bellweather Agency
Emily Lessard is a multi-disciplinary creative leader specializing in branding, marketing, and multi-channel experiences. She is currently Co-Founder and Chief Strategy Officer of Bellweather, an award-winning creative and advertising agency. Recent clients include Brooklyn Bridge Park, Brooklyn Public Library, Everytown for Gun Safety, NYC Pride, NYC Mayor's Office, and Visit Baltimore. Bellweather is proud to be women-and-minority-owned (according to AdAge, only 2% of agencies are female-led and .1% are female-founded.)
Prior to Bellweather, Emily was the Senior Vice President of Creative at NYC & Company, the advertising and marketing agency for New York City. She led the rebrand for across all channels—from look and feel, to voice and imagery—in advertising, digital, and print. She provided the creative strategy for all campaigns and initiatives, including the new Webby-award-winning nycgo.com, the enormously popular “See Your City” brand, and the "All Are Welcome" campaign at NYC airports.
Rosenverse talks by Emily:
" We have to respect people's power rather than in-powering them. "
Reflect and Chart Forward
December 10, 2021
" No spec work. It’s simply disrespectful to ask for free work from agencies. "
RFPs Without Tears: Writing Inclusive RFPS that Don't Scare Away Talent
December 9, 2021
" We need to follow the policy because there are so many opportunities to create different outcomes but the policy shop says no. "
Perspectives on Civic Design (Videoconference)
September 23, 2021
