Emily Lessard
Co-Founder and Chief Strategy Officer, Bellweather Agency
Emily Lessard is a multi-disciplinary creative leader specializing in branding, marketing, and multi-channel experiences. She is currently Co-Founder and Chief Strategy Officer of Bellweather, an award-winning creative and advertising agency. Recent clients include Brooklyn Bridge Park, Brooklyn Public Library, Everytown for Gun Safety, NYC Pride, NYC Mayor's Office, and Visit Baltimore. Bellweather is proud to be women-and-minority-owned (according to AdAge, only 2% of agencies are female-led and .1% are female-founded.)
Prior to Bellweather, Emily was the Senior Vice President of Creative at NYC & Company, the advertising and marketing agency for New York City. She led the rebrand for across all channels—from look and feel, to voice and imagery—in advertising, digital, and print. She provided the creative strategy for all campaigns and initiatives, including the new Webby-award-winning nycgo.com, the enormously popular “See Your City” brand, and the "All Are Welcome" campaign at NYC airports.
Rosenverse talks by Emily:
" The future of civic design will not be driven by technology alone but by designers becoming community members, positive deviants. "
Reflect and Chart Forward
December 10, 2021
" Put all the submission deadlines, requirements, and contacts on the first page, not buried in the text. "
RFPs Without Tears: Writing Inclusive RFPS that Don't Scare Away Talent
December 9, 2021
" Designers are translators both technically, like H1 tags for SEO, and culturally, making policy understandable. "
Perspectives on Civic Design (Videoconference)
September 23, 2021
