Frances Yllana
Senior Manager, Design Operations, Coforma
Frances Yllana is a design and organizational operations leader, writer and facilitator who empowers and champions people to succeed beyond their own expectations. Frances is energized by making the joy of accomplishment more accessible and equitable, so those in the communities she serves can find and share their own inspiration to drive positive change in the world around them.
Frances's range of expertise spans the areas of craft, leadership and operations, inclusive of branding, advertising, copywriting, strategy, video, illustration, digital and environmental, experience design and enterprise software. Outside of work, she is experienced in non-profit management, visioning + strategy and is highly active in multiple communities of practice. She serves as a professor of DesignOps Assembly Learning Labs and is helping to lead the DesignOps Assembly knowledge base initiative, and she also hosts the DesignOps Ed Salon webinar series for AIGA. She is also very active in organizing and producing small- or large-scale experiences for non-profit and civic missions and has been a leader of AIGA’s Design For Democracy committee and their national Get Out the Vote campaigns since 2016. She also serves as Secretary of the AIGA national board of directors.
Rosenverse talks by Frances:
" We don't do PRDs anymore; we just vibe code, but that still means putting the right prompt behind it. "
DesignOps Exposed: What do our peers really think of us?
September 11, 2025
" The impact of design ops isn’t as easy to define or predict like other business value measures. "
Theme 2 Intro
September 24, 2024
" The reason some of these tools aren’t embraced right now is a little bit of fear and lack of understanding. "
The Big Question about Impact: A Panel Discussion
September 24, 2024
" Winning my next client, my next project, my next design award was once all I cared about. Now, it’s about building equity and shared success. "
DesignOps–Leading the Path to Parity
April 27, 2023
" We don’t need another hero — we’re on a journey together, sometimes converging, sometimes diverging. "
D.E.A.R.R. Diaries (Discipline, Experience, Architecture, Reflection + Revolution)
November 16, 2022