Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The Big Question about Impact: A Panel Discussion
Gold
Tuesday, September 24, 2024 • DesignOps 2024
Share the love for this talk
The Big Question about Impact: A Panel Discussion
Speakers: Frances Yllana , Jorge Arango , Maria Taylor and Briana Thomas
Link:

Summary

What’s the most important question regarding today’s theme of impact that we, as a community, need to address? We’ve asked you, you’ve spoken—and now we’ll tackle it with the aid of Frances and some of today’s speakers.

Key Insights

  • The field of design is currently unstable, causing knowledge loss as practitioners move between organizations.

  • Fear and misunderstanding hinder the widespread adoption of AI in design and leadership.

  • Hands-on experience with AI tools is crucial to overcoming fear and understanding their true capabilities.

  • AI can help manage tacit and explicit knowledge at scale, improving onboarding and organizational maturity.

  • Leadership should include both proponents and skeptics of AI to better reflect user perspectives.

  • Equity-focused teams are essential to measure and mitigate bias and harm in generative AI technologies.

  • Historical parallels show new technologies initially cause chaos before becoming normalized tools.

  • AI offers opportunities to improve accessibility, such as generating enhanced alt text for images.

  • Inclusive representation in AI development ensures diverse stories are captured and technology benefits marginalized communities.

  • Future leadership will leverage AI-powered knowledge management for informed, proactive business decision-making.

Notable Quotes

"Every time someone leaves, tacit knowledge walks out the door, and explicit knowledge isn’t always well documented."

"Fear is holding people back from embracing AI, and fear often comes from lack of understanding."

"AI will become just another tool we use daily, like autocorrect in emails."

"Not everyone should embrace AI; having leaders both inside and outside the AI wave helps keep the technology human."

"We’re in the stage where AI tools are used for many crazy things that aren’t very good yet."

"Get involved hands-on with AI technologies rather than judging based on media narratives."

"We need more storytelling and positive case studies about AI to reduce fear and grow adoption."

"AI can produce better alt text descriptions, improving accessibility for unsighted users."

"Product equity teams measure and address bias, gender, race issues in generative AI proactively."

"The future of AI in design is less reactionary, more data-driven, and contributes to defining business objectives."

Ask the Rosenbot
Dr Chloe Sharp
Using Evidence and Collaboration for Setting and Defending Priorities
2023 • Design in Product 2023
Gold
Sean McKay
Whole Product Thinking: Expanding beyond problem and solution space thinking (Videoconference)
2024 • Rosenfeld Community
Lin Nie
When Thought-worlds Collide: Collaborating Between Research and Practice
2021 • Advancing Research 2021
Gold
Tricia Wang
SCALE: Discussion
2018 • Enterprise Experience 2018
Gold
Kayla Farrell
What It's Like To Be a User Researcher at Compass
2021 • Advancing Research 2021
Gold
Bob Baxley
Leading with Design Operations Past and Present (Videoconference)
2019 • DesignOps Community
Cheryl Platz
Merging Improv with Design (Videoconference)
2019 • Enterprise Community
Matt Duignan
HITS, Microsoft's internal human insight system: From research library to living body of knowledge (Videoconference)
2019 • Advancing Research Community
Etienne Fang
Power of Insights: Why sharing is better than silos with Uber’s Insights Platform (Videoconference)
2019 • Advancing Research Community
Christopher Taylor Edwards
Design as a Team Practice, A Practical Guide to Cross-functional Collaboration
2021 • DesignOps Summit 2021
Gold
Bria Alexander
Opening Remarks
2021 • Design at Scale 2021
Gold
Steve Portigal
War Stories LIVE! Steve Portigal
2020 • Advancing Research 2020
Gold
Louis Rosenfeld
Opening Remarks
2022 • Civic Design 2022
Gold
Catt Small
Moving from Execution to Strategy as a Designer
2022 • Design in Product 2022
Gold
Prayag Narula
How to Empower Your Designers to Do Good Research – And Why You Want To
2022 • Design at Scale 2022
Gold
Patrizia Bertini
Pushing DesignOps’ Influence into New Global Markets
2022 • DesignOps Summit 2022
Gold

More Videos

Adam Cutler

"The 1500 are designers, we don't distinguish strictly between UX or visual or industrial—they all bring design to the org."

Adam Cutler Karen Pascoe Ian Swinson Susan Worthman

Discussion

June 8, 2016

Peter Merholz

"Developing trust means showing you understand what it takes to get something shipped, that you’re reliable, and that people can be vulnerable with you."

Peter Merholz

The Trials and Tribulations of Directors of UX (Videoconference)

July 13, 2023

Lisa Welchman

"If you don’t tune it properly, sometimes you just don’t get what you want."

Lisa Welchman

Cleaning Up Our Mess: Digital Governance for Designers

June 14, 2018

Vincent Brathwaite

"The time for action is now, and it must be collaborative."

Vincent Brathwaite

Opener: Past, Present, and Future—Closing the Racial Divide in Design Teams

October 22, 2020

Brenna Fallon

"The greatest sign of success for a teacher is just to be able to say the children are now working as if I did not exist."

Brenna Fallon

Learning Over Outcomes

October 24, 2019

Tricia Wang

"Thick data is the opposite of big data; it’s stories, qualitative, and crucial during moments of rapid change."

Tricia Wang

Spatial Collapse: Designing for Emergent Culture

January 8, 2024

Edgar Anzaldua Moreno

"Delivering research in small, lean increments allowed us to iterate fast and reduce bias."

Edgar Anzaldua Moreno

Using Research to Determine Unique Value Proposition

March 11, 2021

"We want to build teams with diverse skill sets so we can create a full picture during the knowledge creation phase."

Designing Systems at Scale

November 7, 2018

Erin Weigel

"Ethics evolve faster than law; just because something is legal doesn’t mean it’s ethical."

Erin Weigel

Get Your Whole Team Testing to Design for Impact

July 24, 2024