Harry Max

Harry Max is an executive player-coach, consultant, and hands-on product design and development leader with vision and a solid grasp of operations. He is a managing partner at Peak Priorities, LLC.

A Silent Leader at heart, Harry works with senior leaders and their teams to help them realize their visions by zeroing in on pragmatic solutions to complex challenges.

Max’s experience includes having been a founder/CEO, operational leader, and strategy consultant with startups, innovators, and global brands, includ - ing Apple, Adobe, PDI/DreamWorks, Google, Hewlett-Packard, Informatica, ITHAKA, Microsoft, PayPal, productOps, Rackspace, SGI, Symantec, and Yotascale. An early pioneer in e-commerce, Harry was a co-founder of Virtual Vineyards (Wine.com), where his designs powered the interaction model behind the first usable and secure online shopping cart.

Harry Max is an autodidact. His undergraduate studies at the University of California, Santa Cruz, focused on qualitative problem-solving and sociology. He is also an NLP Master Practitioner and a graduate of the Hoffman Institute and Aspen Institute’s Tech Executive Leadership Initiative (TELI).

Harry’s work has been featured internationally in the Economist, The New York Times, TEDx, The Wall Street Journal, and a Harvard Business School case study. He lives in Santa Cruz, California.