Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

AI for Prioritization (3rd of 3 seminars)

Thursday, July 11, 2024 • Rosenfeld Community
Share the love for this talk
AI for Prioritization (3rd of 3 seminars)
Speakers: Mark Interrante and Harry Max
Link:

Summary

This is part 3 of a 3-part series on prioritization, led by Harry Max, author of Managing Priorities: How to Create Better Plans and Make Smarter Decisions. Part 1 | Part 2 As the hype of Generative AI starts to give way and unprecedented new capabilities go mainstream; prioritization will become both easier and harder. It will become significantly easier because you can converse with a chat agent who can wrangle questions about potential priorities in insanely powerful ways and respond seemingly authoritatively. With access to a vast selection of sorting techniques, frameworks, marketplace simulations, hybrid methods, and other relevant information, AI-enabled solutions will augment our ability to prioritize. But this will put pressure on us as humans to provide the guiding values, ethics, situational awareness, and other information to guide the AI conversation to a productive and sustainable end. The conversation with Former Engineering SVP Mark Interrante will explore the immense power of GenAI to fuel a revolution in prioritization and our ability to create better plans and make smarter decisions.

Key Insights

  • AI excels at decomposing complex tasks into smaller subtasks to accelerate productivity.

  • Prioritization is inherently political and context-dependent, which AI cannot fully grasp yet.

  • Generative AI can assist in synthesizing and categorizing large volumes of customer feedback.

  • Developing clear, explicit prioritization criteria is crucial for effective AI assistance.

  • AI models can identify outliers or anomalies that may signal emerging priorities.

  • Human judgment remains essential to validate and adjust AI-suggested priorities.

  • Organizations often segregate different data streams and prioritize within silos before synthesizing across them.

  • Privacy concerns are addressed by using hosted, open-source models within company-controlled environments.

  • AI currently helps with low-level task execution, freeing humans to focus on strategic prioritization.

  • A multi-method approach combining AI support and human decision-making is key to successful prioritization.

Notable Quotes

"Nobody’s gonna listen to you people until you start speaking in the language of business."

"Think of AI not as a magic eight ball, but as a highly educated intern that can help with routine tasks."

"Prioritization work is a political process, and politics are hard to do in technology."

"You have to check the AI’s work and provide feedback—just like you would with a human assistant."

"The risk of AI is that it will over-rely on past priorities and miss new, emerging signals."

"Using a playbook helps codify domain knowledge and prioritization criteria for AI to apply."

"Current AI tools help summarize and sift large volumes of feedback into meaningful patterns."

"Many organizations silo data inputs and prioritize within categories before combining results."

"The challenge of prioritization increases when decisions are adaptive, systemic, and dynamic."

"AI can accelerate prioritization tasks, but the final judgment must come from humans who understand context."

Ask the Rosenbot
Uday Gajendar
Day 2 Welcome
2024 • Designing with AI 2024
Gold
Fisayo Osilaja
[Demo] The AI edge: From researcher to strategist
2024 • Designing with AI 2024
Gold
Anna Nguyen
Why Our Voice of the Customer is Better Than Yours
2022 • Advancing Research 2022
Gold
Joshua Noble
Casual Inference
2023 • QuantQual Interest Group
Mackenzie Guinon
M.C. Escher’s UX Research Career Ladder
2022 • Advancing Research 2022
Gold
Dave Gray
Connection, Community, and the Future of Work
2026 • Rosenfeld Community
Alfred Kahn
A Seat at the Table: Making Your Team a Strategic Partner
2023 • Design in Product 2023
Gold
Chris Geison
What's Next for Research?
2021 • Advancing Research Community
Anupama Dhareshwar
From blueprint to bot: Designing resilient AI-powered services
2025 • Advancing Service Design 2025
Gold
Laurent Christoph
Scale the impact of DesignOps in 3D: Diligence, Decision, Discipline
2025 • DesignOps Community
Jane Reid
Self-care in User Research
2020 • Advancing Research Community
Jane Davis
Strategic Shifts and Innovations in User Research: Navigating Challenges and Opportunities
2025 • Advancing Research 2025
Gold
Susan Simon-Daniels
War Stories LIVE! Susan Simon-Daniels
2020 • Advancing Research 2020
Gold
Lin Nie
When Thought-worlds Collide: Collaborating Between Research and Practice
2021 • Advancing Research 2021
Gold
Louis Rosenfeld
Welcome / Housekeeping
2023 • Enterprise UX 2023
Gold
Louis Rosenfeld
Opening Remarks
2023 • Advancing Research 2023
Gold

More Videos

John Cutler

"Sometimes leaders focus so much on scanning the river they’re not observing the surroundings—the banks tell you if the river is deep or shallow."

John Cutler

Oxbows, Rivers, and Estuaries: How to navigate the currents of change (without burning out)

December 3, 2024

Darian Davis

"Reviewing decisions out loud held everyone accountable and made it harder for Jeff to forget or change his mind."

Darian Davis

Lessons from a Toxic Work Relationship

January 8, 2024

Dave Gray

"Kristen wrote the book Design of Orgs for Design Orgs and her experience partly informed this canvas."

Dave Gray

Group Activity: Making Sense of DesignOps

November 7, 2017

John Cutler

"The subtle art of taking care of yourself and giving a f in ways that generally encourage coherent behaviors."

John Cutler

The Alignment Trap

November 29, 2023

Abby Covert

"Diagramming is kindness we give to ourselves and others to get our bearings on things we’re stuck on."

Abby Covert

Stuck? Diagrams Help

October 27, 2022

Mark Interrante

"Up to 90% of time in work streams is delay or waiting time, not active work."

Mark Interrante

Collaboration Flows in Product Development

June 9, 2017

Devon Powers

"Too often, futures imaginaries want to erase or align difference rather than reckon with it."

Devon Powers

Imagining Better Futures

March 9, 2022

Prayag Narula

"Unbiased qualitative research does not exist. The best we can do is acknowledge and minimize biases."

Prayag Narula

How to Empower Your Designers to Do Good Research – And Why You Want To

June 10, 2022

Peter Van Dijck

"Skills are like onboarding material for the model; you write them as simple markdown files that describe workflows or tools."

Peter Van Dijck

Hands on AI #3: Claude Code for UX people

October 22, 2025