Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:
" Designing for government means dealing with very difficult high-rank stakeholders. "
Theme 1: Intro
January 8, 2024
" Stakeholders owning analytics and feedback empowers them to continuously understand user needs. "
Theme 1: Discussion
January 8, 2024
" We should measure not just the output of research but who championed it and what decisions it influenced. "
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series] (Videoconference)
November 9, 2023
" We didn’t have a booth at the conference, we had an entire hallway filled with stations to hear customer stories. "
Theme 3 Intro
June 10, 2022
" Designers can be first responders in real physical disaster response, and we should be ready for that. "
Theme 2 Intro
June 9, 2022
" Designers can build government services that prioritize equity and resilience. "
Theme 3: Introduction
June 10, 2021
