Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:

" If they can do it, so can I. "
Theme 1: Intro
January 8, 2024

" I won’t compromise on the business goals or end product quality; what may change is how we get there. "
Theme 1: Discussion
January 8, 2024

" AI tools can speed up synthesis but relying on them entirely means missing the team's alignment and empathy building. "
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series] (Videoconference)
November 9, 2023

" One hour of conversations between an engineer and customers was more impactful than weeks of debate. "
Theme 3 Intro
June 10, 2022

" When the pandemic struck, what did you see? A disaster or an opportunity. "
Theme 2 Intro
June 9, 2022

" Building design communities in century-old companies requires bringing other disciplines into the fold. "
Theme 3: Introduction
June 10, 2021