Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:
" The lipstick on the pig—cosmetic fixes give little impact without addressing deeper usability and business value. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Sherbiney built a well-functioning agile train in one of the oldest organizations. "
Theme 1: Intro
January 8, 2024
" We can’t complain about not having a seat at the table if we don’t offer one of our own. "
Theme 1: Discussion
January 8, 2024
" Having data to debate and measure research’s organizational impact is critical to escalating our influence. "
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
" Relationship is the new currency. "
Theme 3 Intro
June 10, 2022
" No matter the circumstances, the answer to 'Can we?' is always yes, we can. "
Theme 2 Intro
June 9, 2022
" Design at scale is really humanism at scale. "
Theme 3: Introduction
June 10, 2021
