Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:
" The hardest talk of all time is five minutes, not 30 or 45. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Sherbiney built a well-functioning agile train in one of the oldest organizations. "
Theme 1: Intro
January 8, 2024
" Simply asking stakeholders what success looks like for them in a project is a powerful way to start meaningful conversations. "
Theme 1: Discussion
January 8, 2024
" Teams that improve their data fluency and understanding of research get to answers faster and deliver more value. "
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
" One hour of conversations between this engineer and customers was more impactful than weeks of debate. "
Theme 3 Intro
June 10, 2022
" The pandemic track was the I told you so moment for those of us designing remote tools since 2006. "
Theme 2 Intro
June 9, 2022
" Transitioning to a principal role lets you focus on what you love without managing teams directly. "
Theme 3: Introduction
June 10, 2021
