Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:
" Designing for government means dealing with very difficult high-rank stakeholders. "
Theme 1: Intro
January 8, 2024
" Stakeholders owning analytics and feedback empowers them to continuously understand user needs. "
Theme 1: Discussion
January 8, 2024
" The velocity of research will speed up with AI, but interpretation and recommendations remain human responsibilities. "
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series] (Videoconference)
November 9, 2023
" We didn’t have a booth at the conference, we had an entire hallway filled with stations to hear customer stories. "
Theme 3 Intro
June 10, 2022
" Our retail colleagues became the digital frontline workers of the pandemic, pivoting overnight. "
Theme 2 Intro
June 9, 2022
" Building design communities in century-old companies requires bringing other disciplines into the fold. "
Theme 3: Introduction
June 10, 2021