Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:
" Rob Meetzel knows Ford as the back of his hand after nearly 30 years. "
Theme 1: Intro
January 8, 2024
" Whenever we start a project, we ask stakeholders what success looks like for them—that question opens the conversation. "
Theme 1: Discussion
January 8, 2024
" AI tools can speed up synthesis but relying on them entirely means missing the team's alignment and empathy building. "
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series] (Videoconference)
November 9, 2023
" Our aspirations and anxieties are our users and messages, our passions and pet peeves. "
Theme 3 Intro
June 10, 2022
" I’ve been designing remote collaboration tools since 2006 – it was a Told You So moment when they became daily essentials. "
Theme 2 Intro
June 9, 2022
" Staying true to yourself and what you really like doing is essential as your career grows. "
Theme 3: Introduction
June 10, 2021
