Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:
" Silos are everywhere—in technology companies, retail, inside silos inside silos. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Seb said his function supports the function that supports the main business – making his work twice removed. "
Theme 1: Intro
January 8, 2024
" We never compromise on the business goals, but how we achieve them can be flexible and pragmatic. "
Theme 1: Discussion
January 8, 2024
" Research operations should move from execution facilitators to key players in research strategy and metrics. "
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
" Her energy and enthusiasm is contagious and she inspires everyone on the team to expand our horizons and go further. "
Theme 3 Intro
June 10, 2022
" Our biggest hope is that you gain confidence to see opportunity and realize it amid crisis. "
Theme 2 Intro
June 9, 2022
" Building design communities in legacy companies means bringing other disciplines into the fold. "
Theme 3: Introduction
June 10, 2021
