Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
10 Years of Enterprise UX: Reflecting on the community and the practice
This video is featured in the Josh's test playlist playlist.
Summary
Can you believe it – this year marks the tenth anniversary of the first Enterprise UX conference, hosted by Rosenfeld Media, in San Antonio, Texas. Whether you were there in-person, watched from home when we went virtual, or joined the EUX movement and community later—this session is for you. Join us for a free, live Zoom discussion with some of the original conference hosts and speakers—Uday Gajendar, Lada Gorlenko, Dave Malouf, Lou Rosenfeld, and Dan Willis. We’ll dig into the history and future of enterprise UX—both the conference and, more importantly, an oddly undersung practice whose importance keeps growing. We'll share behind-the-scenes stories, lessons that stuck, and maybe a few “what was Lou thinking?” moments.
Key Insights
-
•
Enterprise UX conferences emerged to fill a community gap for designers facing complex, large-scale business problems often ignored by standard UX events.
-
•
Storytelling sessions allowed practitioners to share impactful five-minute personal experiences, creating emotional resonance and learning.
-
•
Silos persist as a major obstacle in enterprise UX, existing both as organizational structures and ingrained cultural mindsets.
-
•
Alignment across multiple business units and functions remains challenging, often complicated by funding models and power dynamics.
-
•
Complexity in enterprise UX is not just technological but also cultural, requiring designers to engage with organizational politics and relationships.
-
•
IBM’s success came from teaching designers business language, embedding domain expertise, and deploying code-based design systems for scale.
-
•
Enterprise UX is less about superficial fixes and more about deep systemic changes, including strategy, culture, and consistent language.
-
•
Civic tech represents an extreme form of enterprise UX focused on fixing broken government systems, emphasizing incremental improvement over quick fixes.
-
•
Legacy enterprise organizations face compounded challenges integrating software at scale due to accumulated complexity from mergers and outdated processes.
-
•
Community and shared learning remain critical motivators for practitioners to engage in enterprise UX, providing support in otherwise isolating roles.
Notable Quotes
"Enterprise UX is basically the design of cluster-fuck complexity, scale, and hairball relationships."
"The hardest talk of all time is five minutes, not 30 or 45."
"Enterprise is sexy – that phrase helped me get at least one job."
"The grownups’ table is where we talk about business problems and organizational complexity, not just sketching."
"Silos are everywhere—in technology companies, retail, inside silos inside silos."
"Funding models remain the biggest challenge in enterprise UX, deeply tied to power dynamics."
"The lipstick on the pig—cosmetic fixes give little impact without addressing deeper usability and business value."
"Designers must understand their domain deeply or risk being glorified production artists."
"We don’t have meetings without all three sides of the business, product, and design coming together now."
"Enterprise UX is about fixing broken systems that have a momentum of their own; it’s about improving, not quick solutions."
Or choose a question:
More Videos
"Auto captions on YouTube struggle with accents and technical terms, so manual or human-reviewed captioning is essential for accuracy."
Sheri Byrne-HaberThe Importance of Accessible Design Systems
January 8, 2024
"We used AI tools like NotebookLM and Gemini primarily to shortcut getting up to speed and managing transcripts, without focusing on specific tools themselves."
Mujtaba HameedThe new horizon of ethnography: using AI to unlock the full potential of in-person research
March 11, 2026
"Working at a government institution isn’t linear. Some projects might work out. Some simply won’t."
Sofía Delsordo Kassim VeraPublic Policy for Jalisco's Designers to Make Design Matter
December 8, 2021
"Put yourself in the hiring manager’s shoes; they scan quickly and want to see a fit fast."
Dave Hoffer Joanne WeaverUX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
April 3, 2025
"If your team sees a clear path of mastery in your organization, they’re much more likely to stay."
Liam ThurstonWhy Your Design Team Is Quitting, And How To Fix It
June 10, 2022
"You can take a quick sketch, put it in an AI agent, and ask it to bring it to life."
Shipra Kayan Robert Kortenoeven Eileen TangEmerging principles for using AI in Design: What the product design team at Miro has learned from deeply integrating AI in their workflow
June 11, 2025
"We moved a months-long deadlock in a matter of weeks by putting service design practices in place."
Dharani PereraThe mandala of service design: unlocking alignment and action through service design
November 20, 2025
"I save the proposed tags to a CSV file so I can preview and edit them before applying the changes."
Jorge Arango[Demo] How to re-categorize content at scale using LLMs
June 5, 2024
"Even teams with dedicated designers sometimes have gaps because designers get pulled to other priorities."
Audrey CraneShadow Design–Where Else is Design Happening in Your Organization?
April 20, 2023
