Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
Summary
Three of your research colleagues discussed and defended their respective positions on what UX research “maturity” looks like. Participants then engaged with them in a discussion and Q&A, facilitated by Lada Gorlenko. “Absent a strong baseline level of data fluency, product teams struggle to harness the power of insight in their work. As UX and UXR leaders, we are uniquely positioned to define what fluency looks like for our organizations and help teams transform to achieve it.” – Megan Blocker “Research has come a long way, but we have a long way to go. Our future success rests on two pivotal aspects of maturity: our leadership’s proximity to power and the use of ‘Strategic Research Programs’ to deliver value beyond Design and Product.“ – Fatimah Richmond “Does UX maturity matter in the age of Generative AI? Is your ability to do well as a team going to depend on your UX skills? Or your tech or people skills?” – Molly Stevens
Key Insights
-
•
Research maturity is not just individual capability but an organizational culture of data fluency and strategic decision-making.
-
•
Research operations and programs should evolve from facilitators to strategic leaders influencing organizational metrics and impact.
-
•
Self-assessment frameworks for teams help foster a collaborative approach to advancing research maturity without condescension.
-
•
Maturity involves knowing when not to do research, choosing the right method, and focusing on outcomes rather than volume of work.
-
•
Embedding research leadership outside traditional design reporting lines (e.g., under strategy or customer operations) can increase influence.
-
•
AI accelerates efficiency in research tasks like data synthesis and interview guide creation, but human insight remains irreplaceable.
-
•
Measuring who champions research and the level of decision-making influence post-research provides actionable insights beyond anecdotes.
-
•
Research teams need dedicated roles focused solely on measuring impact and translating research output into business value metrics.
-
•
Organizational access to niche participants strongly affects research velocity and impact, particularly in enterprise contexts.
-
•
Future research roles will integrate more deeply with insight-driven organizations, moving beyond UX and design silos.
Notable Quotes
"Maturity is not just knowing what to do, but also knowing what not to do and being smart and grown up about saying no."
"The longer I’m in UX, the less I think I know—there’s always more to learn and ways to develop."
"We seldom question whose table we want a seat at or why we don’t rebuild the entire table altogether."
"Research operations should move from execution facilitators to key players in research strategy and metrics."
"If we stay focused on research maturity alone, we'll have problems in the coming years because the ecosystem around us is changing."
"We have to step outside research and understand AI, technology, and product processes to put ourselves in the right space."
"Teams that improve their data fluency and understanding of research get to answers faster and deliver more value."
"Creating personas as a team is more valuable than the persona itself because it creates ownership and empathy."
"Having data to debate and measure research’s organizational impact is critical to escalating our influence."
"It’s a moral obligation for organizations to engage with research and ethics; being mature is not optional anymore."
Or choose a question:
More Videos
"Cutting down on the analysis time was huge for us, speeding up speed to insight significantly."
Taylor Jennings Joe Nelson Alex KnollRepository Retrospective: Learnings from Introducing a Central Place for UX Research
March 9, 2022
"Expectation describes how things ought to be and reinforces the distinction between the present and what is not yet here."
Nicole AleongFuture Orientations to Everyday Life: Futures Anthropology as a Methodology
March 26, 2024
"Innovation is not a spice that you sprinkle on and suddenly magical new things come out."
Jeff GothelfInnovation Studios: the Engines of Enterprise Experimentation
May 14, 2015
"Accessibility ownership should never fall on just one person but be understood and shared across entire product teams."
Saara Kamppari-MillerDesignOps for Inclusive Design and Accessibility
May 26, 2022
"You can’t make your team happy, no one can ever make anyone else happy ever, ever."
Tess DixonC'mon Get Happy
September 29, 2021
"Our skills matrix became the center of gravity for our practice—it started writing job descriptions and guiding recruitment."
Liam ThurstonWhy Your Design Team Is Quitting, And How To Fix It
June 10, 2022
"It’s huge to have a framework so managers and employees speak the same language around skills and growth."
Ian SwinsonDesigning and Driving UX Careers
June 8, 2016
"One researcher per team for at least three days a week was considered an outrageous luxury at GDS in 2013."
Leisa ReicheltOpening Keynote: Operating in Context
November 7, 2018
"Slowing down is hard in a capitalist economy that values speed, but patience and self-care are necessary."
Rachael Greene Alison DavisBuilding a Design Ops Practice that Really Works (Most of the Time)
October 2, 2025
Latest Books All books
Dig deeper with the Rosenbot
What are the challenges of self-assessment in work behaviors and how can they be mitigated?
What does the acquisition of User Interviews by UserTesting mean for participants and research ops teams?
How can AI agents maintain context and prevent delivering misleading answers when searching research data?