Peter Van Dijck
UX and AI builder, CEO Sputnik Legal
Peter runs modelcontextexperience.com to help product people, UX designers and others learn how the best AI products are built, and is the CEO of Sputnik Legal.
He writes Peter's Context Design, a newsletter exploring the intersection of UX and AI.
Follow Peter on LinkedIn or his personal blog.
Rosenverse talks by Peter:
" Skills are like onboarding material for the model; you write them as simple markdown files that describe workflows or tools. "
Hands on AI #3: Claude Code for UX people
October 22, 2025
" Use custom systems for experts to quickly review and rate outputs, making feedback cycles much faster. "
Hands-on AI #2: Understanding evals: LLM as a Judge
October 15, 2025
" The model was baked and once it’s baked, it does not learn again until they bake a new one. "
Hands-on AI #1: Let’s write your first AI eval
October 8, 2025
" The AI doesn’t train itself; we provide context dynamically, so it enhances answers with curated data. "
GenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
" Think of the context window like an intern's briefing document: would the intern be able to answer the question with this information? "
Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!
July 30, 2025
" Evals are really your intellectual property—they define what good looks like in your domain. "
Building impactful AI products for design and product leaders, Part 2: Evals are your moat
July 23, 2025
" Today’s best AI products are designed by engineering first, but UX and product people have to join the party. "
Building impactful AI products for design and product leaders, Part 1: The new product journey
July 16, 2025
" Building evals is like building tests to know if your AI system is good enough, and you can rerun them as models improve. "
Designing AI-first products on top of a rapidly evolving technology
June 10, 2025
" AI in design can act as a creative companion, helping explore ideas and analyze past research more efficiently. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" Building generative AI tools is not scary, it’s just very different from the last 20 years of building products. "
Building the Rosenbot
June 4, 2024