Rosenverse

Peter Van Dijck

UX and AI builder, CEO Sputnik Legal

Early in his career, Peter founded three startups, and was the author of a book on Information Architecture. More recently, he built a 500+ remote engineering, design and product team in Latin America, for clients like Google, Apple and Goldman Sachs. Peter is passionate about making the world better with digital products, AI and working on the climate emergency.

Peter runs modelcontextexperience.com to help product people, UX designers and others learn how the best AI products are built, and is the CEO of Sputnik Legal.

He writes Peter's Context Design, a newsletter exploring the intersection of UX and AI.

Follow Peter on LinkedIn or his personal blog.

Rosenverse talks by Peter:

Peter Van Dijck

" Cloud code wasn’t programmed to do this; it’s a very lightweight system where the model does most of the work. "

Hands on AI #3: Claude Code for UX people

October 22, 2025

Peter Van Dijck

" Use custom systems for experts to quickly review and rate outputs, making feedback cycles much faster. "

Hands-on AI #2: Understanding evals: LLM as a Judge

October 15, 2025

Peter Van Dijck

" There is a large and growing capability overhang in these models we haven’t discovered yet. "

Hands-on AI #1: Let’s write your first AI eval

October 8, 2025

Peter Van Dijck

" We want to keep our content evergreen by focusing on people skills and critical thinking, not just tools. "

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025

Peter Van Dijck

" All the complicated-sounding techniques are just ways to put the relevant text into the context window. "

Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!

July 30, 2025

Peter Van Dijck

" You don’t want to give too many options like rating from one to ten because consistency gets lost between different LLM calls. "

Building impactful AI products for design and product leaders, Part 2: Evals are your moat

July 23, 2025

Peter Van Dijck

" Tool use and function calling are what make agents possible, letting models call tools and reason through tasks. "

Building impactful AI products for design and product leaders, Part 1: The new product journey

July 16, 2025

Peter Van Dijck

" You can’t have good AI without good information architecture. "

Designing AI-first products on top of a rapidly evolving technology

June 10, 2025

Peter Van Dijck

" If you don’t jump in and learn, you’ll spend your time reading stuff on it and not really understand the tech. "

Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood

June 14, 2024

Peter Van Dijck

" Building generative AI tools is not scary, it’s just very different from the last 20 years of building products. "

Building the Rosenbot

June 4, 2024

Rosenverse People Everyone