Peter Van Dijck
UX and AI builder, CEO Sputnik Legal
Peter runs modelcontextexperience.com to help product people, UX designers and others learn how the best AI products are built, and is the CEO of Sputnik Legal.
He writes Peter's Context Design, a newsletter exploring the intersection of UX and AI.
Follow Peter on LinkedIn or his personal blog.
Rosenverse talks by Peter:
" You can’t just be a designer adapting UX workflows assuming everybody else’s workflow stays the same; everything is changing with AI. "
Hands on AI #3: Claude Code for UX people
October 22, 2025
" LLMs don’t have memory, so rating on a scale from one to five is pretty random. Better to have yes or no answers. "
Hands-on AI #2: Understanding evals: LLM as a Judge
October 15, 2025
" We’re not teaching the model anything; we’re improving our prompts and context. "
Hands-on AI #1: Let’s write your first AI eval
October 8, 2025
" We want to keep our content evergreen by focusing on people skills and critical thinking, not just tools. "
GenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
" Models are stateless; they have no memory and forget everything after each response. "
Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!
July 30, 2025
" Evals are really your intellectual property—they define what good looks like in your domain. "
Building impactful AI products for design and product leaders, Part 2: Evals are your moat
July 23, 2025
" UX skills especially shine in defining realistic, user-centered evals and collaborating with experts. "
Building impactful AI products for design and product leaders, Part 1: The new product journey
July 16, 2025
" Workers are often worried about layoffs and their value when AI speeds up their process, while executives like the efficiency gains. "
Designing AI-first products on top of a rapidly evolving technology
June 10, 2025
" People forget the expertise every seven years and have to learn everything again—this bot helps make that expertise accessible. "
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
June 14, 2024
" Building generative AI tools is not scary, it’s just very different from the last 20 years of building products. "
Building the Rosenbot
June 4, 2024