Peter Van Dijck

" We need to dramatically change the hats, the walls, and the workflow of how we work together in design and development. "

" One of the biggest problems in AI building is evolving your prompts and having a fast feedback loop. "

" We’re not teaching the model anything; we’re improving our prompts and context. "

" Defining what good looks like for an AI answer is the real work, much more than engineering complexity. "

" Context design and context engineering mean figuring out and building what needs to go into that text file sent to the model. "

" This is where UX and product strategy bring huge value—defining what good means rather than leaving it to engineers alone. "

" Synthetic data is exceedingly useful because you can generate it at scale for training and evals. "

" People tend to trust AI a lot because it seems very confident—even when it’s not always accurate. "

" The product is imperfect, probably about 60 percent there, but if we get to 80 percent it will be a compelling tool for UX content. "

" We invented the ‘prompt deep dive’ technique to spend lots of time on one prompt to deeply understand it. "