Rosenverse

Peter Van Dijck

UX and AI builder, CEO Sputnik Legal

Early in his career, Peter founded three startups, and was the author of a book on Information Architecture. More recently, he built a 500+ remote engineering, design and product team in Latin America, for clients like Google, Apple and Goldman Sachs. Peter is passionate about making the world better with digital products, AI and working on the climate emergency.

Peter runs modelcontextexperience.com to help product people, UX designers and others learn how the best AI products are built, and is the CEO of Sputnik Legal.

He writes Peter's Context Design, a newsletter exploring the intersection of UX and AI.

Follow Peter on LinkedIn or his personal blog.

Rosenverse talks by Peter:

Peter Van Dijck

" You can’t just be a designer adapting UX workflows assuming everybody else’s workflow stays the same; everything is changing with AI. "

Hands on AI #3: Claude Code for UX people

October 22, 2025

Peter Van Dijck

" LLMs don’t have memory, so rating on a scale from one to five is pretty random. Better to have yes or no answers. "

Hands-on AI #2: Understanding evals: LLM as a Judge

October 15, 2025

Peter Van Dijck

" We’re not teaching the model anything; we’re improving our prompts and context. "

Hands-on AI #1: Let’s write your first AI eval

October 8, 2025

Peter Van Dijck

" We want to keep our content evergreen by focusing on people skills and critical thinking, not just tools. "

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025

Peter Van Dijck

" Models are stateless; they have no memory and forget everything after each response. "

Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!

July 30, 2025

Peter Van Dijck

" Evals are really your intellectual property—they define what good looks like in your domain. "

Building impactful AI products for design and product leaders, Part 2: Evals are your moat

July 23, 2025

Peter Van Dijck

" UX skills especially shine in defining realistic, user-centered evals and collaborating with experts. "

Building impactful AI products for design and product leaders, Part 1: The new product journey

July 16, 2025

Peter Van Dijck

" Workers are often worried about layoffs and their value when AI speeds up their process, while executives like the efficiency gains. "

Designing AI-first products on top of a rapidly evolving technology

June 10, 2025

Peter Van Dijck

" People forget the expertise every seven years and have to learn everything again—this bot helps make that expertise accessible. "

Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood

June 14, 2024

Peter Van Dijck

" Building generative AI tools is not scary, it’s just very different from the last 20 years of building products. "

Building the Rosenbot

June 4, 2024

Rosenverse People Everyone