Rosenverse

Peter Van Dijck

UX and AI builder, CEO Sputnik Legal

Early in his career, Peter founded three startups, and was the author of a book on Information Architecture. More recently, he built a 500+ remote engineering, design and product team in Latin America, for clients like Google, Apple and Goldman Sachs. Peter is passionate about making the world better with digital products, AI and working on the climate emergency.

Peter runs modelcontextexperience.com to help product people, UX designers and others learn how the best AI products are built, and is the CEO of Sputnik Legal.

He writes Peter's Context Design, a newsletter exploring the intersection of UX and AI.

Follow Peter on LinkedIn or his personal blog.

Rosenverse talks by Peter:

Peter Van Dijck

" Skills are like onboarding material for the model; you write them as simple markdown files that describe workflows or tools. "

Hands on AI #3: Claude Code for UX people

October 22, 2025

Peter Van Dijck

" Use custom systems for experts to quickly review and rate outputs, making feedback cycles much faster. "

Hands-on AI #2: Understanding evals: LLM as a Judge

October 15, 2025

Peter Van Dijck

" The model was baked and once it’s baked, it does not learn again until they bake a new one. "

Hands-on AI #1: Let’s write your first AI eval

October 8, 2025

Peter Van Dijck

" The AI doesn’t train itself; we provide context dynamically, so it enhances answers with curated data. "

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025

Peter Van Dijck

" Think of the context window like an intern's briefing document: would the intern be able to answer the question with this information? "

Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!

July 30, 2025

Peter Van Dijck

" Evals are really your intellectual property—they define what good looks like in your domain. "

Building impactful AI products for design and product leaders, Part 2: Evals are your moat

July 23, 2025

Peter Van Dijck

" Today’s best AI products are designed by engineering first, but UX and product people have to join the party. "

Building impactful AI products for design and product leaders, Part 1: The new product journey

July 16, 2025

Peter Van Dijck

" Building evals is like building tests to know if your AI system is good enough, and you can rerun them as models improve. "

Designing AI-first products on top of a rapidly evolving technology

June 10, 2025

Peter Van Dijck

" AI in design can act as a creative companion, helping explore ideas and analyze past research more efficiently. "

Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood

June 14, 2024

Peter Van Dijck

" Building generative AI tools is not scary, it’s just very different from the last 20 years of building products. "

Building the Rosenbot

June 4, 2024

Rosenverse People Everyone