Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
Summary
Key Insights
-
•
The Rosen bot uses curated, high-quality content from Rosenfeld Media to avoid common pitfalls of enterprise chatbots operating on messy internal data.
-
•
Significant project resources, around 30-50%, must be devoted to evaluation combining user tests, expert reviews, and repeatable automated metrics.
-
•
The chatbot intentionally avoids summarizing entire books to prevent cannibalizing book sales, instead acting as an entry point to authors’ original work.
-
•
Users and researchers often don’t know how they will use AI tools initially; the use cases evolve through interaction with the technology.
-
•
Building AI conversational agents requires embedding follow-up questions and memory simulation into the interaction design beyond a basic large language model.
-
•
Semantic search and topic analytics behind the scenes enable insights about conversation content trends and authors' influence in real time.
-
•
Balancing fresh, current content with older foundational material is challenging since methodologies and societal norms continually evolve.
-
•
There is a tension between jumping in to build and learn quickly versus cautious, deliberate product development; both parties in the talk appreciate different approaches.
-
•
Interactive UI elements like expandable answers and filters for broadening or narrowing responses are planned to enhance the conversational interface.
-
•
The Rosen bot acts as a creative companion and research assistant, helping accelerate idea exploration and uncover relevant historic knowledge efficiently.
Notable Quotes
"If you don’t jump in and learn, you’ll spend your time reading stuff on it and not really understand the tech."
"People forget the expertise every seven years and have to learn everything again—this bot helps make that expertise accessible."
"The content behind this bot is curated and high quality, unlike the typical confusing, outdated information in corporate repositories."
"We devote 30 to 50 percent of the project time just on evaluation with real users and experts to ensure quality and safety."
"The bot doesn’t summarize books because we’re a publisher and don’t want to cannibalize book sales—it points users to the original sources."
"We’re building in the attribution of ideas to authors and speakers, emphasizing the humans behind the expertise."
"Chatbots aren’t just the language model—they have structure around intent classification, safety checks, and session memory simulation."
"Sometimes you have to build stuff and learn from it rather than wait for the perfect moment or tools."
"AI in design can act as a creative companion, helping explore ideas and analyze past research more efficiently."
"The product is imperfect, probably about 60 percent there, but if we get to 80 percent it will be a compelling tool for UX content."
Or choose a question:
More Videos
"Empathy applies to us too—we needed to understand how our own people were feeling about these layered changes."
Erin HauberDesign is Not the Frosting on the Scaled Agile Layer Cake
October 24, 2019
"The more senior you become, the more focus shifts from methodology to interpersonal qualities like empathy and bravery."
Megan KiersteadYou Are a Badass at UX: Overcoming Imposter Syndrome
March 10, 2021
"Working at Uber requires grit."
Maggie DieringerCreating Consistency Through Constant Change
January 8, 2024
"All negative outcomes in legacy modernization can be traced back to not bringing product thinking to the table."
Meaghan Waters Fotina KoutropoulousLack of Product Thinking will Doom Your Legacy Modernization
June 9, 2021
"Market research can no longer afford to take six months with multiple waves; it has to be speedier and more agile now."
Jemma AhmedBringing together market and user research
October 17, 2019
"Most of institutional knowledge is tacit, meaning it’s understood or implied without being stated."
Maria TaylorKnowledge is Power: Managing the Lifeblood of the Design Org
October 3, 2023
"Screen curtain mode isn’t for sighted people simulating blindness; it’s a privacy feature to keep screens safe from prying eyes."
Sam ProulxUnderstanding Screen Readers on Mobile: How And Why to Learn from Native Users
June 6, 2023
"Budgets are allocated by project, not by specialism, so investment matches the scale of the question, not the methodology."
Catherine BlizzardUsing Integrated Insight to Drive Growth
March 10, 2022
"Research is about being ready for anything, even what you didn’t imagine."
Randolph Duke IIWar Stories LIVE! Randy Duke II
March 30, 2020
Latest Books All books
Dig deeper with the Rosenbot
In what ways does storytelling help insights cut through corporate and organizational noise?
What are effective ways to network or build community when transitioning to a new industry?
What strategies help speed up the procurement and legal review of UX research platforms in organizations like LinkedIn?