Design and AI innovation
Summary
What we design is changing; therefore, how we design is also changing. Design innovation is being affected by emerging AI technologies. In this talk, I will set the context for the role of design in creating purposeful and pragmatic technology, both historically and today. I will talk about some of the problems with AI innovation and I will show some examples from our research showing the impact of design in creating, developing, and deploying AI systems, with the goal of creating better social systems, better economic relations, and a better world in which to live.
Key Insights
-
•
AI is transforming virtually every aspect of design, requiring new methods, processes, and roles for designers.
-
•
There is a significant innovation gap in AI products: most fail due to poor data, no customer value, lack of desirability, or ethical risks.
-
•
Designers often join AI product development too late, after data and models are chosen, limiting innovation and ethical integration.
-
•
The economy is shifting from manufacturing products to delivering integrated product-service ecologies, exemplified by companies like Starbucks and Walmart.
-
•
Service design requires a multi-stakeholder, holistic view that accounts for all affected parties, beyond obvious users.
-
•
AI should be treated as a design material, with specific capabilities and features serving as design patterns for innovation.
-
•
Digital algorithmic management in hospitality often strips workers of autonomy and requires new designs that restore agency and transparency.
-
•
Moderate AI performance, not perfect AI, often provides the best balance of value and usability in AI products, e.g., voicemail transcription.
-
•
Ethical concerns like privacy, bias, and surveillance are often unmanaged in AI product teams, highlighting a critical need for explicit ownership.
-
•
Collaborations with unions and workers can lead to meaningful changes in AI deployment, improving worker wellbeing and influencing policy.
Notable Quotes
"I call myself an accidental vagrant because I come from design but work in computer science—designers now live in contexts they haven't traditionally been."
"AI is poised to have a similar impact as electricity, transforming almost everything in the coming years."
"If we deploy AI too quickly without foresight, AI will burn in ways we cannot control."
"You would never implement an algorithm on a doctor without speaking to them, but in hospitality, it’s done to workers all the time."
"Most designers join AI projects after the data has been discovered and the model built—that’s far too late for meaningful innovation."
"The most successful AI innovations come from moderate AI performance that’s good enough to provide real value."
"Technology is not inherently bad; many errors come from uneven training and inconsistent configuration that can be fixed."
"When you put a worker at the center and empower them in data collection and product design, the outcome benefits the worker."
"We really need new methods to help designers understand AI as a design material, much like clay or pixels."
"AI innovation has a very small margin of success—80% of AI products fail before market, and 40% of those that launch never succeed."
Or choose a question:
More Videos
"Visual process maps embody cognition and allow people to step through design without becoming experts."
Surya VankaUnleashing Swarm Creativity to Solve Enterprise Challenges
June 10, 2021
"We want concrete evidence that we are helping people make better decisions in their lives."
Patrick Boehler Madison KarasThe service shift: transforming media organizations to create real value through design
November 19, 2025
"I’m most excited to get back in the office because I miss that culture and feeling like I’m working with friends every day."
Andreas Huebner Amy Takata Craig BrookesWhat Is It Like To Be Part of The UX Team at Compass?
March 11, 2021
"Design operations is not perceived as building a strategy, it is seen as just a task."
Patrizia Bertini Alexandra Mengoni LeónPushing DesignOps’ Influence into New Global Markets
September 9, 2022
"Design thinking is the scientific method for the 21st century."
Phil GilbertA Consistent Culture of Design
May 14, 2015
"You need a lot of annoying handholding with the AI: reminding it of how many people you have or simple things."
Yulya Besplemennova[Demo] Stress-testing GenAI in user research synthesis
June 4, 2024
"Video conveys trust and lets you see those purposeful pauses."
Sarah RinkRemote User Research: Dos and Don'ts from the Virtual Field
June 11, 2020
"AI can’t yet fully replace bespoke and careful proposal building, though it helps junior researchers draft the first outlines."
Mujtaba HameedThe new horizon of ethnography: using AI to unlock the full potential of in-person research
March 11, 2026
"People who understand the problem best are set up to do the best work."
Sheryl CababaLiving in the Clouds: Adopting a Systems Thinking Mindset
June 6, 2023
