Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

DesignOps in Wonderland
Gold
Thursday, October 24, 2019 • DesignOps Summit 2019
Share the love for this talk
DesignOps in Wonderland
Speakers: Carla Casariego and Sarah Spencer
Link:

Summary

Experience the fantastical world of navigating rabbit holes, unlocking doors with hidden keys, and racing against the clock as Carla Casariego and Sarah Spencer take you through their adventures in creating and sustaining an agile DesignOps org at Express Scripts.

Key Insights

  • User-centered design was initially new and needed to prove value in a tech-heavy healthcare company.

  • Collaboration with product owners and engineers through multi-disciplinary 'full kit teams' was key to success.

  • Scaling a small design ops team required strategic prioritization and saying no to protect focus.

  • Introducing Agile ceremonies gradually helped the team adopt new ways of working without overwhelming them.

  • Look ahead sprints created space for innovation and built credibility with stakeholders by validating ideas with real users quickly.

  • Aligning design sprint cadence with engineering sprints fostered shared vocabulary and smoother collaboration.

  • Design ops expanded beyond design support to owning operational value streams like talent pipeline, governance, and contracts.

  • An acquisition caused disruption but design ops helped shield the team from chaos, maintaining focus on craft.

  • Continuous roadmapping and transparent backlogs improved visibility for partners and stakeholders.

  • Learning from external communities and peers accelerated their growth and strategy formation in design operations.

Notable Quotes

"I really enjoy solving complex problems and finding ways to streamline and operationalize processes."

"Our digital experience team was small and we had to strategically align with product and engineering to support priorities."

"We coined the term full kit team because you needed the full set of people to produce exceptional experiences."

"Saying no was really hard, but it's saying yes to the right things and protecting our vision."

"Look ahead sprints gave us a playground to test new ways of working and deliver validated user feedback rapidly."

"We had to meet in the middle with Wonderland time; neither side could fully bend but collaboration won out."

"Our expansion into governance and operational functions took loads off the creative teams who didn't want to handle that."

"After the acquisition, design ops helped protect the experience team from paperwork and disruptions."

"Our journey has required constant reflection, introspection, and looking outward for inspiration."

"Information is power – establishing cadences and roadmaps gave everyone visibility and alignment."

Ask the Rosenbot
Sam Proulx
Accessibility: An Opportunity to Innovate
2022 • Design at Scale 2022
Gold
Ellen Chisa
The Values of Design
2023 • Design in Product 2023
Gold
Josh Clark
Sentient Design: New Postures for AI-Mediated Experiences (2nd of 3 seminars)
2025 • Rosenfeld Community
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • Design at Scale 2022
Gold
Making People the X-Factor in the Enterprise
2018 • Enterprise Experience 2018
Gold
Tim Parmee
Changing Our Design Pressure Points
2023 • DesignOps Summit 2023
Gold
Sam Proulx
Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
2022 • Advancing Research 2022
Gold
Kelly Goto
Emotion Economy: Ethnography as Corporate Strategy
2015 • Enterprise UX 2015
Gold
Savina Hawkins
Harnessing AI in UXR: Practical Strategies for Positive Impact
2024 • Advancing Research 2024
Gold
Kristin Skinner
8 Types of Measures in Design Operations (Videoconference)
2020 • DesignOps Community
Jeff Gothelf
The Intersection of Lean and Design (Videoconference)
2019 • Enterprise Community
Adrian Howard
Sturgeon’s Biases
2024 • DesignOps 2024
Gold
Uday Gajendar
Leading through the long tail of trauma (Videoconference)
2022 • Advancing Research Community
Marieke McCloskey
User Science: Product Analytics & User Research
2021 • Advancing Research 2021
Gold
Harry Max
Priority Zero: Some Things are More Equal than Others
2016 • Enterprise UX 2016
Gold
Briana Thomas
When Design Ops Comes in H.O.T. : A Tale of a Transformed Design Org
2021 • DesignOps Summit 2021
Gold

More Videos

Jemma Ahmed

"Holding on too tightly to insights and controlling data flows can make research teams irrelevant."

Jemma Ahmed Steve Carrod Chris Geison Dr. Shadi Janansefat Christopher Nash

Democratization: Working with it, not against it [Advancing Research Community Workshop Series]

July 24, 2024

Nina Jurcic

"The work of the design system is constant change management, raising awareness, and fostering common language."

Nina Jurcic

The Design System Rollercoaster: From Enabler and Bottleneck to Catalyst for Change

October 3, 2023

Nathan Curtis

"I try to position the system as an enabling force for designers to do their work better and succeed better."

Nathan Curtis Nalini P. Kotamraju Jack Moffett Dawn Ressel

Discussion

June 9, 2016

Saara Kamppari-Miller

"Key Experience Indicators gave us rigor to bring into engineering conversations to make design less vague or fluffy."

Saara Kamppari-Miller Nicole Bergstrom Shashi Jain

Key Metrics: Comparing Three Letter Acronym Metrics That Include the Word “Key”

November 13, 2024

Malini Rao

"The sum of parts is not always the whole — we lost sight of the mental model in our employee record feature."

Malini Rao

Lessons Learned from a 4-year Product Re-platforming Journey

June 9, 2021

Mackenzie Cockram

"Over 4,000 users volunteered to look at the beta version, giving us excellent data at scale."

Mackenzie Cockram Sara Branco Cunha Ian Franklin

Integrating Qualitative and Quantitative Research from Discovery to Live

December 16, 2022

Bria Alexander

"Sponsor sessions are not sales pitches but truly high-quality content that you won’t want to miss."

Bria Alexander

Opening Remarks

June 9, 2021

Jackie Ho

"Growth boards are a lean governance tool borrowed from the mindset of venture capital."

Jackie Ho

Lead Effectively While Preserving Team Autonomy with Growth Boards

January 8, 2024

Dan Hill

"Who decides what code is good for, what humans are good at, and what nature is good at?"

Dan Hill

Designing for the infrastructures of everyday life

June 4, 2024