Capturing Deep Insights
Summary
Key Insights
-
•
Longitudinal research like diary studies reveals how user experience evolves over time with a product.
-
•
Knowledge repositories enable connecting research findings across different methodologies for richer insights.
-
•
Bridging seemingly unrelated domains, like insurance quoting and buying plane tickets, uncovers valuable user experience parallels.
-
•
Sharing research findings across company silos promotes empathy, innovation, and reduces duplicated effort.
-
•
A multi-level taxonomy system with label, tag, and property-value layers is essential for organizing and retrieving nuanced insights.
-
•
Consistent report structures across different research types facilitate easier consumption and cross-study comparison.
-
•
Knowledge repositories accelerate employee onboarding by allowing deep exploration of products, personas, and features.
-
•
Serendipity in innovation can be enabled by exploring relationships uncovered in well-structured knowledge repositories.
-
•
Research ops roles are critical for maintaining taxonomy governance and keeping knowledge repositories relevant and usable.
-
•
Pilot success factors include ease of data ingestion, search/filter functionality, and clarity of report delivery to stakeholders.
Notable Quotes
"You can capture deep insights by looking at how users’ experiences change as they become familiar with a tool over time."
"Knowledge repositories help you connect different research findings across studies, products, and even different companies."
"Bridging those silos within a company is really important because there’s so much wisdom locked in different groups."
"A taxonomy system is basically a way to tag different findings and reports so you can find relationships later."
"Tags shouldn’t change very often; there should be governance to keep things consistent and relevant."
"Stakeholders can do their own searching at a high-level label level, while researchers dive deeper into nuanced tags."
"We found a lot of points of confusion where tools don’t really align, causing frustration for end users."
"Having leadership involved early with demos and feedback helps smooth the path to adopting a knowledge repository tool."
"Research ops is definitely a role that handles managing the knowledge repository and taxonomy governance."
"Serendipity happens when you explore across different journeys, personas, and contexts in the knowledge repository."
Or choose a question:
More Videos
"People were overwhelmed, missing the point, and didn’t even know where to start with all this change."
Erin HauberDesign is Not the Frosting on the Scaled Agile Layer Cake
October 24, 2019
"You aren’t going to turn into an arrogant jerk by believing in yourself more."
Megan KiersteadYou Are a Badass at UX: Overcoming Imposter Syndrome
March 10, 2021
"Do not judge me by my success, judge me by how many times I fell down and got back up again."
Maggie DieringerCreating Consistency Through Constant Change
January 8, 2024
"We’ve seen organizations try to run 52 projects with only 36 teams—distraction at its worst."
Meaghan Waters Fotina KoutropoulousLack of Product Thinking will Doom Your Legacy Modernization
June 9, 2021
"Market research can no longer afford to take six months with multiple waves; it has to be speedier and more agile now."
Jemma AhmedBringing together market and user research
October 17, 2019
"Knowledge management solutions must focus on both the explicit knowledge that can be documented and the tacit knowledge that resides in people’s experiences."
Maria TaylorKnowledge is Power: Managing the Lifeblood of the Design Org
October 3, 2023
"No one uses the screen reader with out-of-the-box settings; users customize it to fit their needs."
Sam ProulxUnderstanding Screen Readers on Mobile: How And Why to Learn from Native Users
June 6, 2023
"We threw out the team structure and started to commission work based on the multiple skills needed for each project."
Catherine BlizzardUsing Integrated Insight to Drive Growth
March 10, 2022
"I put down my question guide and just talked with Carol."
Randolph Duke IIWar Stories LIVE! Randy Duke II
March 30, 2020
Latest Books All books
Dig deeper with the Rosenbot
What are practical strategies to build influence for research insights across multiple dispersed teams?
How does including metadata like methodology, market, and date improve the quality of research repository search results?
What alternative decision-making structures support more equitable power sharing beyond majority voting?