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Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Gold
Friday, June 10, 2022 • Design at Scale 2022
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Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Speakers: Barb Spanton
Link:

Summary

There’s something shifting in our field. Increasingly, design professionals are drawn to work in domains that truly help humanity, rather than building another ‘Uber for X’, to make the rich richer. While this is an expected response to recent world events, the reality of doing such impactful work is full of obstacles. Spanton will draw on 12+ years of UX design in healthcare to share some experiences and strategies, helping you anticipate and navigate predictable obstacles, so that you can apply your skills toward solving meaningful problems and realizing your goal of a truly impactful career. The talk will cover: 5 common obstacles 3 coping mechanisms 1 big bag of hope and determination to create lasting meaningful impact

Key Insights

  • Regulations in healthcare domains are dense, multi-layered, and have far-reaching impacts on product design, often limiting apparent innovation.

  • The mantra ‘Don’t kill grandma’ encapsulates the life-or-death importance of compliance and careful design in oncology products.

  • Complex impactful products rarely allow quick fixes; even seemingly simple solutions often require navigating layers of complexity and risk.

  • Scoping decisions that exclude vulnerable populations, like older phones in Canada’s COVID app, can unintentionally increase inequality.

  • Meaningful work in sensitive domains demands extra care because small design decisions can profoundly affect vulnerable users’ dignity and trust.

  • Finding a tangible anchor, like Varian’s vision or physical symbols such as the Periwinkle carpet, helps sustain motivation for challenging work.

  • Quick-win projects, especially side projects that avoid regulation complexity, can 'fill the cup' and maintain team morale during long, slow development cycles.

  • Direct, personal contact with end users—clinicians and patients—provides raw, humbling insights that fuel empathy and better design advocacy.

  • The complexity of a solution should match the complexity of the problem; overly complex solutions to complex problems are not always necessary or desirable.

  • Mindset and purpose alignment are essential coping mechanisms to stay engaged in meaningful but taxing work, rather than seeking to escape obstacles.

Notable Quotes

"I can’t remember ever working towards a corporate vision that I’ve felt at my core quite like I do this one."

"I love the mantra ‘Don’t kill grandma’—it reminds us there are real lives in our hands."

"The regulations aren’t obstacles to dismiss but tools to respect and embrace to help us protect grandma."

"In regulated, complex domains, problems just don’t fit easily into neat software development processes."

"Getting some Canadians protected by the COVID app was valuable, but leaving out less tech-savvy populations wasn’t."

"Working on these products means handling people’s lives during their hardest moments, and that matters deeply."

"It feels good to ship something—even a small side project—because it fills the cup and gives us energy to keep going."

"Every site visit to a cancer center leaves us with raw, humbling personal experiences that inspire our work."

"You have to find a mattress—a grounding purpose—that you can rely on when things seem hopeless."

"Designing a complex solution isn’t always necessary; the complexity of the solution should fit the problem."

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