Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
What Research Ops Professionals Have Learned from COVID-19
Summary
Marjorie Stainback I’m planning to talk about how COVID-19 shifted how we conduct research as well as our onboarding experience. We were used to using our in-house lab to speak to in-person participants and while we had the capabilities to go fully remote, we hadn’t built a process around it prior to the pandemic. Once we had that settled, we started hiring which led to an update of our onboarding process. Molly Fargotstein-Sanders Taking a step back at the start of the COVID-19 outbreak, research leadership came together and decided to halt recruitment until we understood the landscape a bit better. Ops took that time to rethink the way we structure our recruitment communications (language, compensation, flexibility) & we worked with researchers to be more flexible with cancellations, no shows, and unwillingness to participate due to the climate (how to navigate deadlines and roadmap expectations). Because of the types of users and customers we have, we took this opportunity to really listen to them & meet them where they are. It really allowed for Ops to take a step back and understand that we can function as the "bleeding heart" of research when the opportunity arises. Stephanie Marsh The quickest decision to be made and supported by the whole organization was not to invite or to do research with scientists and health care professionals that we knew would be working directly on COVID-19. Which meant supporting the pivoting of research to understand new needs both temporary and potentially permanent to our users - Scientists and students. The Research Operations team then worked on recruitment messaging to reassure potential participants that we can be flexible. We have supported and enabled researchers to share lessons learned more widely, such as avoiding afternoon sessions in India because of heavy internet traffic and poor connections. The pandemic prompted us to do emergency planning and identify critical tasks - if all ReOps people weren’t available what would still need to happen, what to do if all research tools were broken etc. We’ve included metrics to track participants' cancellation to quantify impact if any, to understand if perception and reality are the same or different. Longer term we are enabling the wider team to proactively shape the new normal of remote and office working.
Key Insights
-
•
COVID-19 forced research teams to shift rapidly from primarily in-person to fully remote research without pause.
-
•
Updating recruitment scripts to be empathetic and sensitive to participants' changing contexts was critical.
-
•
Transitioning to electronic NDAs accelerated changes that had been previously delayed.
-
•
Remote research expanded participant diversity by overcoming geographic limitations of in-person labs.
-
•
Small research Ops teams must prioritize among multiple operational pillars to avoid burnout.
-
•
Self-service recruitment and research tools empower researchers and scale support.
-
•
Remote work flattened team dynamics, creating a more level playing field internationally and across locations.
-
•
Maintaining team morale requires intentional social activities, like virtual lunches and kudos boards.
-
•
Proactive internal workshops on defining the 'new normal' help teams adapt thoughtfully.
-
•
Prioritizing team health and flexibility enables sustainable cope with unexpected disruptions.
Notable Quotes
"COVID was kind of the mean person to push us into the pool—we had to sink or swim with remote research."
"It was okay to take a step back and pulse the research activity during market volatility."
"Remote research led to greater diversity in participants, which was a pleasant surprise."
"We flipped some onboarding traditions from physical notes to online kudos boards, keeping the welcoming spirit alive."
"In a team of two supporting 35 researchers, we planned a roadmap to focus on a few ops pillars at a time."
"If one person is remote, then everybody should be remote—it creates equality in collaboration."
"We iterated on recruitment messaging about 15 times to get the tone just right during COVID."
"Building an emergency backup process ensured research would continue even if key Ops people were unavailable."
"Prioritization came from engaging all stakeholders cross-functionally through an intake process."
"It’s not about speed or efficiency only—it’s about respect for the research participants."
Or choose a question:
More Videos
"When groups started swarming on problems, they exhibited autonomy, creativity, experimentation, and hidden leadership."
Surya VankaUnleashing Swarm Creativity to Solve Enterprise Challenges
June 10, 2021
"The economies of scale that benefited traditional media organizations have disappeared."
Patrick Boehler Madison KarasThe service shift: transforming media organizations to create real value through design
November 19, 2025
"It’s really been helpful that research supports design not just in discovery but also in validating that what we build meets customer expectations."
Andreas Huebner Amy Takata Craig BrookesWhat Is It Like To Be Part of The UX Team at Compass?
March 11, 2021
"Leaders spend a lot of time on operational work, which does not allow design strategy to mature."
Patrizia Bertini Alexandra Mengoni LeónPushing DesignOps’ Influence into New Global Markets
September 9, 2022
"Design thinking is the scientific method for the 21st century."
Phil GilbertA Consistent Culture of Design
May 14, 2015
"It couldn’t find specific interviewees for user archetypes, so I had to adapt and guide the process."
Yulya Besplemennova[Demo] Stress-testing GenAI in user research synthesis
June 4, 2024
"Having a recruitment team that does pre-session phone screenings was a luxury that helped a lot."
Sarah RinkRemote User Research: Dos and Don'ts from the Virtual Field
June 11, 2020
"We used AI tools like NotebookLM and Gemini primarily to shortcut getting up to speed and managing transcripts, without focusing on specific tools themselves."
Mujtaba HameedThe new horizon of ethnography: using AI to unlock the full potential of in-person research
March 11, 2026
"If you’re working at scale, many problems that seem like 'clock' problems actually have 'cloud' elements."
Sheryl CababaLiving in the Clouds: Adopting a Systems Thinking Mindset
June 6, 2023
