Summary
Product managers and designers have something in common. We are all in the coherence business. We need to make sense of things long enough to make progress. We express this in different ways, which can often cause conflict and misunderstanding, but the underlying need remains the same. In this talk John Cutler will explore what alignment really means in the context of complex unpredictable work, where we are constantly dancing between different levels of abstraction, frames, and perspectives.
Key Insights
-
•
Obsessing over perfect alignment often leads to burnout and is less effective in today's volatile and ambiguous environments.
-
•
Executives typically can only process about nine information units, often limited to three key bullets, due to cognitive load.
-
•
There is a critical difference between limiting constraints, which hamper movement, and enabling constraints, which foster purposeful action.
-
•
Retaining a path back to the complex mess behind simplified models is essential to avoid losing important signal and context.
-
•
Stories and narrative artifacts allow individuals to assign their own meanings and align organically rather than forcing agreement.
-
•
The traditional quest for flawless abstractions or linear models of product work fails in complex, dynamic contexts.
-
•
The role of the 'glue person' is now more fragile; being a catalyst who enables information flow and adaptability is more valuable.
-
•
Powerful strategic statements that are both specific and high-level can set direction more effectively than exhaustive alignment.
-
•
Designers and product managers should focus on creating environments that encourage coherent behavior over controlling exact outcomes.
-
•
Self-care and acknowledging ambiguity in alignment efforts are crucial for maintaining sanity and sustainable teamwork.
Notable Quotes
"I never thought I'd say this, but can someone please for love of God just make a RACI, please, please."
"Quality is value to some person who matters."
"Executives only like things in threes, but if you do a three by three, you get nine boxes—the max they can handle."
"You only notice the value of a glue person when things break."
"What would it look like if we could ask, how do I make this the absolute best environment for complex problem solving, instead of how do I take away all the annoying hard problems?"
"A story doesn’t ask everyone to align; it lets people assign the meaning that’s powerful to them."
"It’s much more important to align on one or two enabling constraints than on a hundred limiting constraints or specs."
"If you thought you’d be indispensable by being the glue person, you’re more dispensable than you think."
"We need to design environments that generally encourage beneficial behavior moving in the right direction in ways that keep us sane."
"The highest leverage thing you can do is design statements that capture the essence of what you’re doing in ways that can set sail a thousand ships."
Or choose a question:
More Videos
"Tech layoffs are basically an instance of social contagion where companies imitate what others are doing."
Angelos ArnisNavigating the Rapid Shifts in Tech's Turbulent Terrain
October 2, 2023
"Interviewing for design ops needs a special toolkit that shows how to present your skills and prepare effectively."
John Calhoun Rachel PosmanBring your DesignOps Story to Life! The Definitive DesignOps Book Jam
October 3, 2023
"We were allowed to taste the cake, not bake the cake; this process got UX into the kitchen."
Alfred KahnA Seat at the Table: Making Your Team a Strategic Partner
November 29, 2023
"Queerness taught me that if I didn’t like the rules, I could change the game."
Dan WillisEnterprise Storytelling Sessions
June 3, 2019
"The pain you feel in driving change is the pain of growth—you have to sign up for it and keep going."
John Maeda Alison RandAbout Design Organizations (Videoconference)
May 13, 2019
"I needed to move partners from passive to resistant because resistance reveals their fears and motivations."
Anat Fintzi Rachel MinnicksDelivering at Scale: Making Traction with Resistant Partners
June 9, 2022
"Temporary, quick, and sometimes rough artifacts have a lifespan just long enough for the conversation they enable."
Uday GajendarThe Wicked Craft of Enterprise UX
May 13, 2015
"We’re seeing a shift away from attribution to focus more on impact on the experience itself."
Kristin SkinnerTheme 1 Intro
September 29, 2021
"Closing the learning-doing gap means moving from making content just to publish, to making content that ensures the customer’s job is done."
Maish NichaniSparking a Service Excellence Mindset at a Government Agency
December 9, 2021
