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Short Take #3: UX/Product Lessons from Your Industry Peers

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Tuesday, December 6, 2022 • Design in Product 2022
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Short Take #3: UX/Product Lessons from Your Industry Peers
Speakers: Vicky Teinaki , Michele Marut and Tim Parmee
Link:

Summary

Curated from community-contributions, these brief video clips feature winning submissions from industry pros sharing their most important lessons on navigating the intersection of UX/Product.

Key Insights

  • UX and product management inherently have a healthy tension balancing ideal user experience with business priorities.

  • Personal guilt over design oversights can be alleviated by understanding product prioritization constraints.

  • Weekly Wednesday watch parties involve cross-functional teams watching live user sessions, increasing collaboration and shared understanding.

  • Physical proximity during watch parties fosters conversations that typically wouldn’t occur between roles like engineering and content strategy.

  • Always-on research sessions reduce recruitment pressure and increase exposure of product teams to real user feedback.

  • Designers transitioning into product roles often feel under-equipped but actually have the right mindset and toolset.

  • Building confidence and comfort with scrutiny enables UX practitioners to defend and improve their design work effectively.

  • Connecting user outcomes to business outcomes through structured hypotheses helps UX professionals demonstrate value.

  • Using metrics related to user outcomes makes design debates more objective and business-focused.

  • Data-driven arguments empower UX professionals to link accessibility and inclusive design to measurable business benefits.

Notable Quotes

"Even if you had designed it, I wouldn’t have prioritized it."

"At best, user experience and product management work together in a healthy tension."

"Having the clients share their screen and having our actual team members watch these live sessions has become very compelling for the entire extended product, UX, and development teams."

"I recently observed a director of engineering talking to a content strategist about what they were both seeing because they were both in the actual physical room at the same time."

"We’ve enabled exposure hours for our entire teams, taking the heat off our recruiters."

"UX practitioners already have the mindset and mentality needed to drive a product discussion forward and a handy toolkit of approaches and methods."

"It comes down to confidence and comfort to articulate why something has value and whether it’s working or not."

"By intentionally connecting the user outcomes we’re looking for with a business outcome via a structured hypothesis, designers can start considering the wider business impact."

"Rather than inscrutable KPIs, we should find metrics that work in harmony with the needs of the user."

"Accepting that data can be our friend enables us to argue design decisions with real numbers."

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