Summary
In this talk, Dave Gray uses metaphors like the elephant and the monkey tree to illustrate the complexity of enterprise culture and how perspectives shape what is considered 'obvious' within organizations. Drawing on stories from Lou Gerstner about IBM, Chris Argyris's theories on the ladder of inference and self-sealing logic, and real examples from leaders like Catherine Courage and Chris Ortiz, Dave explains how deeply held beliefs govern behaviors often unnoticed and unchallenged. He highlights how leaders, particularly at the top, live inside self-reinforcing bubbles that can distort reality, and the consequences of unexamined beliefs such as resistance to new ideas or failed initiatives like Kodak's decline. Dave advocates for double loop learning—actively testing beliefs through conversation and experimentation. He shares practical advice for building empathy and safe environments, such as using simple rituals like tea or cookies to foster openness. Finally, Dave stresses switching off autopilot behaviors to engage consciously with moments of change, encouraging attendees to identify needs, beliefs, and behaviors in their organizations and create creditable experiments to accelerate transformational change.
Key Insights
-
•
Organizational 'obvious' is a constructed bubble of shared beliefs reinforced by culture and repeated behaviors.
-
•
People’s beliefs, not just behaviors, need to be understood to achieve genuine buy-in and change.
-
•
Self-sealing logic causes individuals and groups to discount information that contradicts their existing beliefs.
-
•
Leaders face more distorted perceptions due to filtered, sugar-coated information from subordinates—depicted as the monkey tree metaphor.
-
•
Double loop learning and experimentation are essential practices to uncover underlying beliefs and shift organizational culture.
-
•
Small acts of risk-taking, like breaking a dress code or changing routine conversations, can have outsized impacts on organizational dynamics.
-
•
Creating safe spaces through simple gestures (tea, cookies) facilitates vulnerability and honest communication.
-
•
Beliefs form rules for action, driven by underlying human needs such as safety, control, and respect.
-
•
Autopilot behaviors reinforce existing belief bubbles and limit the possibility of meaningful change.
-
•
Effective change requires identifying alternative beliefs and acting as if they are true to test new outcomes.
Notable Quotes
"Whenever you do something with a group of people, you’re creating culture."
"Beliefs are habits of action; they’re rules because we decide how to act based on what we believe."
"You can’t just change your belief by saying I don’t believe that anymore. You have to act as if it were true."
"It’s impossible to be angry with a warm cup of tea in your hand."
"The higher up you are in an organization, the more distorted your reality is likely to be."
"No one is able to fool yourself about your own logic and rationality more than you do."
"Most enterprises are not emotionally safe places; people cannot leave their emotions at the door."
"Small risks can make huge difference. Breaking the dress code is a tiny crack in the autopilot armor."
"If you want to get buy-in, you have to understand the beliefs that motivate behavior."
"Change is only possible in the present moment; autopilot limits that change."
Dig deeper—ask the Rosenbot:
More Videos
"Dave Malouf dropped that term Design Ops on me in 2017."
Bria Alexander Louis RosenfeldWelcome
September 8, 2022
"A truly disruptive idea will often fail the mass-market test, so talk to non-customers as well as existing ones."
Mike OrenWhy Pharmaceutical's Research Model Should Replace Design Thinking
March 28, 2023
"AI products typically fail because teams can't achieve model performance or the data is poor or unavailable."
Jodi ForlizziDesign and AI innovation
June 5, 2024
"Sponsor sessions do not overlap at all with the main programming. It’s fully optional but high quality, not sales pitches."
Bria AlexanderOpening Remarks
October 3, 2023
"Changes to a website nobody sees won’t move the needle; focus on high traffic and drop-off areas first."
Michael WeirMixed Methods and Behavioural Science (Videoconference)
May 26, 2023
"Not all information can or should be communicated identically across teams; you have to consider audience and purpose."
Molly FargotsteinMultipurpose Communication & UX Research Marketing (Videoconference)
September 12, 2019
"This ideology acts normalizing what the correct way of doing UX research looks like, while eliminating other possible ways."
Verónica Urzúa Jorge MontielThe B-side of the Research Impact
March 12, 2021
"How is information stored, found, and used? What systems turn data into actionable context-rich knowledge?"
Husani OakleyTheme Two Intro
June 6, 2023
"This approach gives you a nearly pixel-perfect one-to-one match between design and the compiled app."
George Abraham Stefan IvanovDesign Systems To-Go: Reimagining Developer Handoff, and Introducing App Builder (Part 2)
October 1, 2021
