Collaboration Flows in Product Development
Summary
Mark Interrante, the SVP of Engineering at Hewlett-Packard Enterprise, has an extensive history of building out design and product teams in technology. Listen as he shares tips and tools to improve collaboration between multi-disciplinary teams.
Key Insights
-
•
Organizational silos often manifest visibly in product design, reflecting internal boundaries rather than customer needs.
-
•
Bringing in external UX experts like Jakob Nielsen can reveal uncomfortable truths about organizational alignment.
-
•
Assuming positive intent when working across teams dramatically improves collaboration and conflict resolution.
-
•
Mapping horizontal workflows across teams helps identify bottlenecks, usually caused by delays and waiting time rather than workload.
-
•
Writing the fences — explicitly defining cross-team boundaries and interaction protocols — increases trust and collaboration between departments.
-
•
Small, incremental changes in team habits compound to transform culture much more effectively than large sweeping reforms.
-
•
Clarifying the deeper goals behind tasks using four simple outcome questions prevents wasted effort and uncovers better solutions.
-
•
A concise proposal framework (side-pav) that states situation, complication, position, action, and benefit dramatically increases approval rates for change initiatives.
-
•
Large organizations benefit from treating teams as having APIs—clear, documented interfaces for interaction and requests.
-
•
Focusing on optimizing workflow latency delivers far greater productivity returns than increasing work hours or additional headcount.
Notable Quotes
"You can see our organization through the homepage of our site — we each owned a rectangle."
"Culture is what you tolerate — if you tolerate rudeness or tardiness, it becomes part of who you are."
"Assume positive intent from their point of view — they’re trying to have a good day, not work against you."
"Up to 90% of time in work streams is delay or waiting time, not active work."
"If you want to get faster output, optimize the work and workflow first — not add more hours."
"We started to build an API for how other teams could interact with us like a contract."
"Use four simple questions to find out what people really want and why — it avoids misaligned efforts."
"Side-pav proposals answer what’s going on, why it matters now, what you propose, what action to take, and what benefit comes from it."
"Small micro changes every week add up — ask your team what tiny improvements they’ve made recently."
"Making issues visible, sharing models, and iterating versions of workflows helps uncover blockages and solutions."
Or choose a question:
More Videos
"Imagine a world where the government prototypes and iterates the whole time."
Sofía Delsordo Kassim VeraPublic Policy for Jalisco's Designers to Make Design Matter
December 8, 2021
"We are like three legs of a chair: product, engineer, and UX all contribute to stability."
Product and Design at Bloomberg: A 15-year Evolution
December 6, 2022
"Unmoderated research is exciting because it lets us gather insights while freeing people up to be in two places at once."
Liza Pemstein Jane DavisScaling Research Via an Ops First Model at Clever
March 27, 2023
"The US digital service ecosystem has grown remarkably, showing we’re not alone in this journey."
Kara KaneTheme One Intro
November 16, 2022
"Many organizations silo data inputs and prioritize within categories before combining results."
Mark Interrante Harry MaxAI for Prioritization (3rd of 3 seminars)
July 11, 2024
"Sometimes accessibility isn’t perfect, but consistency lets me shop on Amazon in my sleep because of muscle memory."
Sam ProulxOnline Shopping: Designing an Accessible Experience
October 3, 2023
"If you want to make one slice bigger you have to make another slice smaller — executives hate the exclusive or concept."
Rich MironovHow Can Product Managers and UXers Help Each Other (and Why are Product Folks so Annoying Sometimes)?
December 6, 2022
"Nobody asked for this damn thing, nobody funded it, but we just made it."
Juhan SoninDesign Now! The Agenda for Action
September 4, 2025
"Many ride sharing apps didn’t launch SOS features until after widespread reports of harassment, even though the problem was longstanding."
Mansi GuptaDrawing from Feminist Practice to Make Inclusive Design Operational
September 9, 2022