Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Collaboration Flows in Product Development
Gold
Friday, June 9, 2017 • Enterprise Experience 2017
Share the love for this talk
Collaboration Flows in Product Development
Speakers: Mark Interrante
Link:

Summary

Mark Interrante, the SVP of Engineering at Hewlett-Packard Enterprise, has an extensive history of building out design and product teams in technology. Listen as he shares tips and tools to improve collaboration between multi-disciplinary teams.

Key Insights

  • Organizational silos often manifest as disconnected tasks that reflect the org chart rather than customer needs.

  • Engaging UX experts like Jacob Nielsen and Cooper can surface hidden organizational and user experience problems.

  • Listening directly to internal customers, such as call center agents, reveals critical usability issues ignored by siloed design teams.

  • Mapping horizontal workflows helps identify bottlenecks and delays, where up to 90% of work time may be waiting rather than active effort.

  • Creating explicit interfaces or 'APIs' between teams clarifies collaboration protocols and reduces friction between large functional groups.

  • Assuming positive intent from colleagues across silos helps manage conflicts and encourages problem-solving over blame.

  • Asking four simple outcome-focused goal questions uncovers the real problem behind requests, enabling better, cheaper, faster solutions.

  • Writing concise, structured mini-proposals (side-pavs) accelerates decision-making by clarifying current situation, complication, position, action, and benefits.

  • Small behavior and process improvements compound over time to transform team culture and productivity.

  • Regularly 'writing the fences'—meetings to discuss boundaries between teams—increases trust and coordination across an organization.

Notable Quotes

"I just thought this was the way the world was going to work until a friend said, what is the customer want?"

"Jacob Nielsen said, I can tell your org chart just by walking through your design."

"Culture is what you tolerate, not just some aspirational statement."

"Assume positive intent from their point of view; they’re trying to have a good day, not to be against you."

"Up to 90% of the time in unoptimized workflows is spent waiting or in delay states."

"You have to version your workflow models because they evolve as you learn more."

"Sometimes the best place to improve throughput is not by adding people but by optimizing the current flow."

"Teams need an API — a clear protocol — for how others interact with them."

"Asking what larger outcome a request gets you reveals opportunities for creative alternatives."

"Side-pavs, a short structured proposal, turn vague asks into yesable actions."

Ask the Rosenbot
Kara Kane
Communities of Practice for Civic Design (Videoconference)
2022 • Civic Design Community
Nicole Wright
Democratizing Research at HoneyBook
2022 • Advancing Research 2022
Gold
Brad Peters
Short Take #1: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Marisa Bernstein
It Takes GRIT: Lessons from the Small, but Mighty World of Civic Usability Testing
2021 • Civic Design 2021
Gold
Chris Hodowanec
Agile + User Experience: How to navigate the Agile landscape as an UX Practitioner
2022 • Civic Design 2022
Gold
Bob Baxley
Theme 4: Discussion
2024 • Enterprise Experience 2020
Gold
Uday Gajendar
The Rise of Meta-Design: A Starter Playbook (Videoconference)
2022 • Enterprise Community
Steve Sanderson
Discussion
2015 • Enterprise UX 2015
Gold
Francesca Barrientos, PhD
You Need Your Own Definition of Design Maturity
2022 • Design at Scale 2022
Gold
Shan Shen
Translating UX Terms into Business Contexts
2023 • Design in Product 2023
Gold
Johanna Kollmann
Insights-Driven Product Strategy: Get your Research to Count
2022 • Design in Product 2022
Gold
Michelle Morrison
Culture Design (Videoconference)
2020 • DesignOps Community
Adel Du Toit
Get Your CFO To Say: 'Our Strategic Goal is User Obsession'
2022 • Design at Scale 2022
Gold
Scott Stephens
The Next Generation in DesignOps Toolsets (Videoconference)
2022 • DesignOps Community
Veevi Rosenstein
Building for Scale: Creating the Zendesk UX Research Practice
2024 • Enterprise Experience 2020
Gold
Brian T. O’Neill
Does Designing and Researching Data Products Powered by ML/AI and Analytics Call for New UX Methods?
2022 • QuantQual Interest Group (Rosenfeld Community)

More Videos

"You’re born on third base but think you hit a triple — that’s the enterprise software delusion."

Standardizing Product Merits for Leaders, Designers, and Everyone

June 15, 2018

Simon Wardley

"I realized I was just making it up despite the company’s growth."

Simon Wardley

Maps and Topographical Intelligence (Videoconference)

January 31, 2019

Sandra Camacho

"The Reflexive Compass helps us discern bias patterns early, take accountability, and measure impact."

Sandra Camacho

Creating More Bias-Proof Designs

January 22, 2025

Darian Davis

"It takes at least one team member to choose to set healthy standards for collaboration."

Darian Davis

Lessons from a Toxic Work Relationship

January 8, 2024

Fisayo Osilaja

"We mitigated data privacy risks by subscribing to the corporate plan for ChatGPT, which offers enhanced security."

Fisayo Osilaja

[Demo] The AI edge: From researcher to strategist

June 4, 2024

Uday Gajendar

"Empowering maker culture invites everyone to be part of a collective endeavor far beyond any individual."

Uday Gajendar

The Wicked Craft of Enterprise UX

May 13, 2015

Davis Neable

"Experience vision is a powerful tool because it gives everyone a tangible goal to work towards."

Davis Neable Guy Segal

How to Drive a Design Project When you Don’t Have a Design Team

June 10, 2021

Eniola Oluwole

"You won’t know what success looks like until you put something out there and see how it works in practice."

Eniola Oluwole

Lessons From the DesignOps Journey of the World's Largest Travel Site

October 24, 2019

Aurobinda Pradhan

"The operational glue that binds strategy, execution, and measurement in design is often missing, and that’s critical for scaling."

Aurobinda Pradhan Shashank Deshpande

Introduction to Collaborative DesignOps using Cubyts

September 9, 2022