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[Demo] The AI edge: From researcher to strategist
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Tuesday, June 4, 2024 • Designing with AI 2024
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[Demo] The AI edge: From researcher to strategist
Speakers: Fisayo Osilaja
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Summary

In this talk, I'll delve into how AI has helped to catapult me from a researcher to a strategist—a “super researcher” if you like. AI tools have streamlined my research processes, enhanced stakeholder communication, and freed up more time for strategic thinking. I’ll demonstrate how rapid data synthesis and efficient communication via AI have led to faster project turnarounds, allowing me to have better relationships with stakeholders and giving me more time to think and move more strategically in my company. We’ll illustrate the significant time-saving advantages of AI integration in UX research, positioning it as a crucial tool for staying ahead in a fast-paced tech world. Takeaways Strategies for using AI to expedite UX research processes Techniques for leveraging AI in enhancing stakeholder communication Insights into transforming data analysis into strategic UX decision-making Demonstration of the efficiency of AI in UX project turnaround Understanding of AI's role in maintaining agility in fast-paced tech environments Practical tips on integrating AI tools into UX research workflows

Key Insights

  • Using ChatGPT to summarize interview transcripts enables timely stakeholder updates that maintain engagement throughout research.

  • Human editing of AI-generated content is critical to ensure priority aligns with stakeholders’ actual needs and context.

  • Generating holistic, practical recommendations with AI helps compensate for limited industry-specific expertise in new domains like FinTech.

  • Stakeholder conversations before presenting AI-generated recommendations improve validation and trust.

  • Data privacy concerns with using generative AI can be mitigated by leveraging enterprise-level AI subscriptions with enhanced security.

  • Timely stakeholder engagement leads to faster, more informed business decisions and better product outcomes.

  • Providing relevant, practical recommendations increases stakeholder trust, which is essential to raising UX maturity within organizations.

  • Enhanced transparency and collaboration fostered through AI tools improve stakeholder buy-in and implementation of UX recommendations.

  • Career advancement can be accelerated by demonstrating strategic thinking through the use of AI to enhance communication and recommendation quality.

  • Customizing AI tools with organization-specific context could further improve output relevance and reduce editing needs.

Notable Quotes

"My goal today is to showcase how generative AI can go beyond just speeding up our processes and actually catapult us in our career."

"Stakeholder communication is crucial to professional strategy because without it, we run the risk of activity without impact."

"After each interview, I input the transcript into ChatGPT and ask for three key takeaways that I can quickly share with stakeholders."

"ChatGPT didn’t have the full context of what was most important to stakeholders, so I had to edit its output before sharing."

"We mitigated data privacy risks by subscribing to the corporate plan for ChatGPT, which offers enhanced security."

"Timely engagement helps stakeholders make faster, more informed decisions that lead to better business and product outcomes."

"Providing more holistic recommendations helped us gain more trust and buy-in from stakeholders, increasing UX maturity."

"Having conversations with stakeholders before sharing AI-generated recommendations validates their legitimacy and relevance."

"Using ChatGPT allowed me to elevate from a researcher to a strategist by increasing my visibility and trust in the company."

"I challenge everyone to create a strategic AI integration plan that goes beyond everyday tasks to achieve career and company goals."

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