AfroFuturism and UX Research
Summary
How might this perspective be incorporated into user research? What impact could it have on our artefacts and ways of working? This talk will take precedents from projects that range from introducing masquerade performativity to structure research activities, to early stage research into how service design might intersect with narrative to co-design local policy rooted in anti-racist practice. Join us as we explore both how AfroFuturism can be used as design research methodology and what it can offer user research on a broader scale.
Key Insights
-
•
Afrofuturism functions beyond aesthetics as a research framework that centers Black experiences to combat white supremacy throughout the design process.
-
•
Research as praxis involves embedding methods in specific cultural and political contexts, emphasizing accountability in design outputs.
-
•
Black cultural practices like masquerades and storytelling can be reframed as effective design research techniques with community impact.
-
•
Afrofuturism problematizes modern notions of objectivity and discipline by breaking down colonial borders, whether disciplinary or national.
-
•
Design-based implementation research aligns closely with African epistemologies, making methods accessible and participatory.
-
•
Involving young Black people in policy design using Afrofuturist storytelling and comics creates inclusive spaces to surface diverse racial experiences.
-
•
Facilitation techniques inspired by call-and-response foster communal contact and mutual respect, essential when dealing with complex racialized experiences.
-
•
Centering race as a core dimension of research questions opens up more honest investigation and inclusion of marginalized voices.
-
•
Specificity of cultural lineage and positionality improves openness and cross-diasporic dialogue in research contexts.
-
•
Afrofuturistic methods help dismantle the artificial divisions between research and participants through collaborative, creative practices.
Notable Quotes
"I desperately needed a specifically Black centered ethos of design to avoid being a pair of hands contributing to imperialistic white supremacist capitalist patriarchy."
"The masquerade is like the design process, a secret alchemy drawing on public elements to create new social organizing."
"Afrofuturism breaks down and distorts the heretical notions of objectivity and disciplines haunted by coloniality."
"Design-based research methods rooted in African epistemologies are accessible and help include participants as co-creators."
"Storytelling became the root of the workshops because it helped everyone relate and respect each other’s experiences."
"By centering racialized experiences in research, we're not just addressing diversity, but fundamental realities shaping modernity."
"The trickster role in African storytelling reveals observersities in systems and shows new ways things should be done."
"Owning your specificity and positionality makes you more open to diasporic experiences and deeper conversations."
"Afrofuturistic research techniques aren’t just cultural displays, but social design methods with explicit intent and thought behind them."
"Racialization is a dynamic complex technology arising in all societies; centering othering is key to social research."
Or choose a question:
More Videos
"Design thinking can feel like a magical black box or utterly overwhelming; it has to be made immediately usable and valuable."
Erin HauberDesign is Not the Frosting on the Scaled Agile Layer Cake
October 24, 2019
"Being badass means being vulnerable, standing up, being brave, and being true to yourself."
Megan KiersteadYou Are a Badass at UX: Overcoming Imposter Syndrome
March 10, 2021
"When the world outside is crazy, the team needs to know that at least design ops has things under control internally."
Maggie DieringerCreating Consistency Through Constant Change
January 8, 2024
"Hubris is that belief the market will wait for your big bang release—executives have lost jobs over this."
Meaghan Waters Fotina KoutropoulousLack of Product Thinking will Doom Your Legacy Modernization
June 9, 2021
"It really matters to researchers’ identities whether they see themselves as user or market researchers."
Jemma AhmedBringing together market and user research
October 17, 2019
"Activation isn’t just at the end of the journey; it must be embedded throughout the knowledge management process."
Maria TaylorKnowledge is Power: Managing the Lifeblood of the Design Org
October 3, 2023
"Accessibility is now considered not just a moral necessity and a human right but a business good because accessible products are better and easier for everyone to use."
Sam ProulxUnderstanding Screen Readers on Mobile: How And Why to Learn from Native Users
June 6, 2023
"We created a decision tree to help junior staff decide which stakeholder requests to triage and which to respond to directly."
Catherine BlizzardUsing Integrated Insight to Drive Growth
March 10, 2022
"Carol was really grateful for our conversation."
Randolph Duke IIWar Stories LIVE! Randy Duke II
March 30, 2020