Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
Objectives and Key Results (OKRs) are a staple of Q1 goal setting, but how helpful are OKRs to achieving your team's goals? Are they agile: do they stay relevant in a constantly shifting new normal, or does the process of getting to mutually agreed OKRs suck the innovation out of a team? Join Bria Alexander, DesignOps 2022 curator, in conversation with Design Operations leaders Benson Low, Natalya Pemberton, and Stephanie Goldthorpe to discuss the help (or the harm) in setting OKRs.
Key Insights
-
•
OKRs are most effective when teams feel ownership and connection to strategic objectives.
-
•
Top-down, rigid OKR mandates can demotivate junior engineers and harm culture.
-
•
OKRs foster cross-team communication by highlighting dependencies and alignment needs.
-
•
Language used in OKRs matters; making objectives user-centric increases engagement.
-
•
OKRs should be viewed as iterative processes, allowing pivots and learning rather than fixed targets.
-
•
Accessibility is a powerful, tangible key result that can unify diverse teams around a minimum standard.
-
•
Measuring OKRs can include qualitative milestones and quantitative metrics, tailored to the objective.
-
•
Alternatives to OKRs exist but OKRs remain popular because they provide a structured way to align efforts.
-
•
Splitting OKRs for product outcomes and design org growth helps maintain clarity and focus.
-
•
OKRs should complement, not replace, evergreen mission and vision statements that change less frequently.
Notable Quotes
"The positive experiences come when teams are connected to real strategic missions and feel empowered to deliver key results."
"Junior engineers often feel like OKRs are overhead and ask for things beyond their pay grade."
"OKRs create new conversations about interdependencies that hadn’t been had before."
"Language is so critical; are these objectives user-centric or just focused on business metrics?"
"OKRs are both a goal-setting tool and a mindset that encourages continuous learning and evolution."
"An OKR that everyone can rally around, like accessibility standards, should be a non-negotiable in every product team."
"If you don’t understand how to implement OKRs, don’t assume the process is hidden; ask questions and engage."
"You have to be okay with messiness and mistakes when implementing OKRs the first time."
"OKRs might not be the solution for everyone or every org; you need to decide based on your culture and goals."
"The key to doing OKRs right is to keep them connected to how the team actually works and to allow room for negotiation and empathy."
Or choose a question:
More Videos
"Spreadsheets for profiling people across an organization can take an awful long time to create and update."
Shaping design, designers and teams
November 8, 2018
"Bringing design on an equal eye level with technology and business is the starting point."
Sabrina Mach Nina WainwrightHow to Design Your Design Operating Model
September 29, 2021
"When you design for the edges, you get the middle for free."
Samuel ProulxInvisible barriers: Why accessible service design can’t be an afterthought
December 3, 2024
"One of the superpowers of Ops humans is that we’re really good at taking problems and gaps and making them visible."
Saara Kamppari-MillerDesignOps for Inclusive Design and Accessibility (Videoconference)
May 26, 2022
"I simply asked the team about their strengths and needs instead of figuring it all out on my own."
Briana ThomasThe Quiet Force: Uncovering Hidden Leadership in High-Impact Design Teams
September 24, 2024
"Don't be cool, be good—work hard at managing your teams because they need you to nail it."
Adam Cutler Karen Pascoe Ian Swinson Susan WorthmanDiscussion
June 8, 2016
"Surprising to me, PMs benefited from the platform and were able to work faster in their own lifecycles."
Operationalizing DesignOps
November 7, 2018
"This is not brain cancer. Nobody dies if we get it wrong — the worst is taking a different approach."
Leah Buley Joe NatoliAsk Me Anything with Leah Buley and Joe Natoli, co-authors of The User Experience Team of One (2nd edition)
October 8, 2024
"If your budgets don’t connect to strategy goals, maybe those budget items shouldn’t exist."
Nathan ShedroffDouble Your Mileage: Use Your Research Strategically
March 31, 2020