Summary
The promise of good civic design may only be realized when it is equally good for everyone. In large and complex systems, we may never fully achieve this. But it is the work of civic designers to persist and lead change. The importance of this commitment is abundantly clear around Diversity, Equity, Inclusion, and Access. On his first day in office, President Biden issued Executive Order 13985 On Advancing Racial Equity and Support for Underserved Communities Through the Federal Government. Learn how service designers are embracing this catalyst for change at different levels of the federal ecosystem.
Key Insights
-
•
Executive Order 13985, issued January 20, 2021, mandates a whole-of-government transformation to advance equity across multiple priority areas.
-
•
Customer experience and equity are inseparable; true customer experience requires understanding and addressing diverse barriers.
-
•
Federal and agency teams operate in complementary but distinct lanes, collaborating through shared learning programs and feedback loops.
-
•
The equity learning community at the federal level has held 25 virtual sessions and engaged 37 agencies through consultations and office hours.
-
•
Systems thinking and stakeholder engagement are critical civic design practices used to frame and solve complex government equity challenges.
-
•
Redistributing power involves actively involving people with lived experiences in co-designing government services to better meet their needs.
-
•
Building trust requires transparent reciprocity: exchanging information and valuing the time and knowledge of community partners.
-
•
Using power responsibly means anticipating unintended consequences and focusing interventions where they can be most impactful.
-
•
Government agencies often lack go-to models for equity assessments; simple starter tools can enable initial progress.
-
•
Human-centered design in government is evolving as a cultural shift, accelerated by the equity executive order’s mandate and civic design principles.
Notable Quotes
"Citizen participation is a little like eating spinach: everyone agrees it’s good in principle but it’s rarely done in practice."
"Equal opportunity is a bedrock of American democracy, yet disparities in laws and institutions have denied it to many communities."
"The executive order calls for a whole-of-government transformation — think about the scale of that."
"You can’t have customer experience without equity."
"Providing everyone the same solution still leaves some people out; tailoring based on needs helps everyone get what they need."
"Redistributing power means respectfully including those with lived experience in the design of solutions."
"We have a responsibility to use our power for good and equitable outcomes."
"Building trust requires an equal exchange: for the information people share, we must provide information back."
"Federal and agency efforts inform each other through ongoing dialogue, learning, and shared programs."
"This historic executive order forever changed the way we think about customer experience for the better."
Or choose a question:
More Videos
"The time for debate has passed; we need to act decisively and collaboratively."
Alex Hurworth Bonnie John Fahd Arshad Antoine MarinDesigning a Contact Tracing App for Universal Access
October 23, 2020
"These brand new practitioners can bring fresh perspectives and new ways of thinking to hopefully see current problems in a new light."
Laine Riley Prokay Lisa GordonCarving a Path for Early Career DesignOps Practitioners
September 9, 2022
"We did a great cleanup of patterns from every decade and deleted anything off brand or untested."
Eniola OluwoleLessons From the DesignOps Journey of the World's Largest Travel Site
October 24, 2019
"Rather than aiming for the chief strategy officer directly, build relationships with junior strategists who are more accessible."
Nathan ShedroffDouble Your Mileage: Use Your Research Strategically
March 31, 2020
"The smaller screen makes it easier to angle the device for adequate viewing, which computers just can’t replicate."
Sam ProulxMobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
November 17, 2022
"It’s important to socialize the research program internally so teams get excited and take initiative."
Feleesha SterlingBuilding a Rapid Research Program (Videoconference)
May 18, 2023
"Triple win cultural roles speak to what a company commits to, what users need, and wider cultural tensions."
Neil BarrieWidening the Aperture: The Case for Taking a Broader Lens to the Dialogue between Products and Culture
March 25, 2024
"Knowledge management isn’t just about preserving work, it’s about retaining motivated, growing people."
John DevanneyThe Design Management Office
November 6, 2017
"If they don’t give you a seat at the table, bring a folding chair."
Katy MogalBut Do Your Insights Scale?
March 12, 2021