Rosenverse
Research is Only as Good as the Relationships You Build

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Research is Only as Good as the Relationships You Build

Gold
Thursday, November 17, 2022 • Civic Design 2022
Share the love for this talk
Research is Only as Good as the Relationships You Build
Speakers: Deirdre Hirschtritt , Cesar Paredes and Marie Perrot
Link:

Summary

Without relationships, qualitative research findings will be filed away and forgotten. By focusing on two core types of relationships, researchers can make their findings relevant and impactful. First, researchers must build trusting relationships with those they aim to learn from: clients of government programs, frontline workers, and community-based organization staff. And in order to do anything with the collected data, researchers must also build relationships with those who have the authority to actually improve the government programs and systems. In this session, speakers will share how they’ve realized the full potential of research through building authentic, trusting relationships to influence change.

Key Insights

  • •

    Successful civic tech projects depend as much on relationship-building as technical development.

  • •

    Thorough background research and respect for existing community and policy contexts form a strong relationship foundation.

  • •

    Consistently showing up and integrating into government partner processes builds trust and makes projects more collaborative.

  • •

    Returning to the same clients multiple times deepens trust and improves the accuracy of research feedback.

  • •

    Trauma-informed, humble, and empathetic research practices enable participants to share vulnerable experiences safely.

  • •

    Using client vignettes instead of composite personas humanizes the research and influences design with real stories.

  • •

    Recruitment methods must be culturally and contextually appropriate; digital methods aren’t always effective for all communities.

  • •

    Balancing feedback from government partners and clients requires clear honesty about project scope and systemic constraints.

  • •

    Inviting leaders to shadow research sessions cultivates empathy and can lead to systemic improvements.

  • •

    Simple icebreakers and attention to meeting composition encourage openness and partnership in research and design collaborations.

Notable Quotes

"Without good relationships, you won’t get good data. And without good data, you won’t have good project outcomes."

"Flour is the core structure of our relationships. Like gluten makes dough stronger, background research makes relationships stronger."

"Butter is about consistently showing up and being present so people don’t forget you."

"Eggs are the binder — humility and trauma-informed practices that keep relationships and research together."

"We’re not probing for interesting anecdotes or seating quotes for a slide deck. We’re answering real questions to provide actionable guidance."

"I just feel like you’re talking to robots in the system a lot. They don’t have any awareness of other people’s cultures or worldviews."

"Recruiting for indigenous participants via Craigslist missed the unique role community ties play, so we regrouped and connected through community organizations."

"We fight fiercely for clients, but we’re honest about government limits and project scope to build trust."

"Inviting leaders to shadow research sessions helped one department hire a client feedback panel representing marginalized voices."

"Starting meetings with simple icebreakers or sharing pronouns and locations really breaks the ice and builds relationships."

Ask the Rosenbot
Jake Burghardt
Finding More Inroads into Research Impact
2026 • Rosenfeld Community
Megan Blocker
Getting to the “So What?”: How Management Consulting Practices Can Transform Your Approach to Research
2024 • Advancing Research 2024
Gold
Jorge Arango
Exploding the Notebook: How to Unlock the Power of Linked Notes (2nd of 3 seminars)
2024 • Rosenfeld Community
Jemma Ahmed
Redefining the research toolkit: Expanding methodologies for a changing world
2025 • Advancing Research 2025
Gold
Jacqui Frey
Panel Discussion: Integrating DesignOps
2018 • DesignOps Summit 2018
Gold
Sam Proulx
Understanding Screen Readers on Mobile: How And Why to Learn from Native Users
2023 • DesignOps Summit 2023
Gold
Raven Veal
Dark Metrics: Illuminating the Negative Impact of Digital Health Design
2021 • Advancing Research 2021
Gold
Yulya Besplemennova
[Demo] Stress-testing GenAI in user research synthesis
2024 • Designing with AI 2024
Gold
Tess Dixon
C'mon Get Happy
2021 • DesignOps Summit 2021
Gold
Nathan Shedroff
Double Your Mileage: Use Your Research Strategically
2020 • Advancing Research 2020
Gold
Cassandra Piester
Developing and Deploying Your Design Operations Strategy
2024 • DesignOps Summit 2024
Gold
Husani Oakley
Bias Towards Action: Building Teams that Build Work
2018 • Enterprise Experience 2018
Gold
Jules Monza
Use These Words and Count These Things
2024 • DesignOps Summit 2024
Gold
Gillian Salerno-Rebic
From Insight to Impact: How JourneySpark Used WEVO Pulse + Pro to Drive a 50% Lift in Ad Engagement
2025 • Designing with AI 2025
Gold
Shawna Hein
Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts
2022 • Civic Design 2022
Gold
Louis Rosenfeld
Discussion: What Operations can teach DesignOps
2017 • DesignOps Summit 2017
Gold

More Videos

Shipra Kayan

"We stuck with NPS because it was a pure metric with a long history we could trend, instead of muddying things with loyalty or revenue."

Shipra Kayan

How we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up

September 30, 2021

Peter Morville

"Categories are dangerous but not bad."

Peter Morville

The Architecture of Understanding

May 13, 2015

Renee Reid

"I was kind of wandering around aimlessly trying to find the next job."

Renee Reid

Becoming a ResearchH.E.R (Highly Enterprise Ready)

June 3, 2019

Dane DeSutter

"Gestures serve as a window into the embodied mind by replaying prior embodied experiences when we communicate."

Dane DeSutter

Keeping the Body in Mind: What Gestures and Embodied Actions Tell You That Users May Not

March 26, 2024

Sam Proulx

"People with disabilities often pay more to buy from stores they trust are accessible and where they feel confident."

Sam Proulx

Online Shopping: Designing an Accessible Experience

October 3, 2023

Andrew Custage

"While technical errors matter, broader issues like content relevance and navigation create more mission failures."

Andrew Custage Michael Mallett

The Digital Journey: Research on Consumer Frustration and Loyalty

March 29, 2023

Shelby Switzer

"Silence is productive—resist the temptation to fill it immediately after asking a question."

Shelby Switzer

Making Space for Community Knowledge-sharing in a Distributed World

December 10, 2021

Llewyn Paine

"Prompting is a specialized skill, just like statistics or in-depth interviewing; the wrong wording can bias your results."

Llewyn Paine

Coexisting with AI: A practical guide for researchers to navigate tools, ethics, and integration

March 11, 2025

Robin Beers

"Researchers make customers visible inside the organization, but also help the organization learn about itself."

Robin Beers

Navigating organizational systems: Rethinking researcher’s role in driving change

March 13, 2025