Research is Only as Good as the Relationships You Build
Summary
Key Insights
-
•
Successful civic tech projects depend as much on relationship-building as technical development.
-
•
Thorough background research and respect for existing community and policy contexts form a strong relationship foundation.
-
•
Consistently showing up and integrating into government partner processes builds trust and makes projects more collaborative.
-
•
Returning to the same clients multiple times deepens trust and improves the accuracy of research feedback.
-
•
Trauma-informed, humble, and empathetic research practices enable participants to share vulnerable experiences safely.
-
•
Using client vignettes instead of composite personas humanizes the research and influences design with real stories.
-
•
Recruitment methods must be culturally and contextually appropriate; digital methods aren’t always effective for all communities.
-
•
Balancing feedback from government partners and clients requires clear honesty about project scope and systemic constraints.
-
•
Inviting leaders to shadow research sessions cultivates empathy and can lead to systemic improvements.
-
•
Simple icebreakers and attention to meeting composition encourage openness and partnership in research and design collaborations.
Notable Quotes
"Without good relationships, you won’t get good data. And without good data, you won’t have good project outcomes."
"Flour is the core structure of our relationships. Like gluten makes dough stronger, background research makes relationships stronger."
"Butter is about consistently showing up and being present so people don’t forget you."
"Eggs are the binder — humility and trauma-informed practices that keep relationships and research together."
"We’re not probing for interesting anecdotes or seating quotes for a slide deck. We’re answering real questions to provide actionable guidance."
"I just feel like you’re talking to robots in the system a lot. They don’t have any awareness of other people’s cultures or worldviews."
"Recruiting for indigenous participants via Craigslist missed the unique role community ties play, so we regrouped and connected through community organizations."
"We fight fiercely for clients, but we’re honest about government limits and project scope to build trust."
"Inviting leaders to shadow research sessions helped one department hire a client feedback panel representing marginalized voices."
"Starting meetings with simple icebreakers or sharing pronouns and locations really breaks the ice and builds relationships."
Or choose a question:
More Videos
"We stuck with NPS because it was a pure metric with a long history we could trend, instead of muddying things with loyalty or revenue."
Shipra KayanHow we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up
September 30, 2021
"Categories are dangerous but not bad."
Peter MorvilleThe Architecture of Understanding
May 13, 2015
"I was kind of wandering around aimlessly trying to find the next job."
Renee ReidBecoming a ResearchH.E.R (Highly Enterprise Ready)
June 3, 2019
"Gestures serve as a window into the embodied mind by replaying prior embodied experiences when we communicate."
Dane DeSutterKeeping the Body in Mind: What Gestures and Embodied Actions Tell You That Users May Not
March 26, 2024
"People with disabilities often pay more to buy from stores they trust are accessible and where they feel confident."
Sam ProulxOnline Shopping: Designing an Accessible Experience
October 3, 2023
"While technical errors matter, broader issues like content relevance and navigation create more mission failures."
Andrew Custage Michael MallettThe Digital Journey: Research on Consumer Frustration and Loyalty
March 29, 2023
"Silence is productive—resist the temptation to fill it immediately after asking a question."
Shelby SwitzerMaking Space for Community Knowledge-sharing in a Distributed World
December 10, 2021
"Prompting is a specialized skill, just like statistics or in-depth interviewing; the wrong wording can bias your results."
Llewyn PaineCoexisting with AI: A practical guide for researchers to navigate tools, ethics, and integration
March 11, 2025
"Researchers make customers visible inside the organization, but also help the organization learn about itself."
Robin BeersNavigating organizational systems: Rethinking researcher’s role in driving change
March 13, 2025