Rosenverse
Planned Right. Managed Right. Designed Right.

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Planned Right. Managed Right. Designed Right.

Gold
Tuesday, June 6, 2023 • Enterprise UX 2023
Share the love for this talk
Planned Right. Managed Right. Designed Right.
Speakers: Ellie Krysl and Jon Fukuda
Link:

Summary

Right Thing? Designed Right? Built Right? How do you know it’s designed right? The answer: Effective design planning and management. Our session introduces a design planning and management tool and discusses how it can empower enterprise teams with clarity and data at every altitude, so you know you are designing the right thing right. Join us for a behind-the-scenes look at design information management and tooling that will help you execute UX at scale.

Key Insights

  • Design information for enterprise products is dispersed across multiple systems like PDFs, Figma files, Slack messages, and Confluence pages, making it hard to find and connect relevant inputs.

  • Design teams must operate at different altitudes—from pixel-level UI details to integrated company-wide strategy—each requiring different but connected information.

  • Visibility across altitudes and related design inputs is crucial; isolated context leads to suboptimal design decisions and inefficiencies.

  • A single source of truth is less effective than a constellation of interconnected information hubs tailored for different types of inputs and stakeholders.

  • The missing vital hub in many organizations is a design planning and management (DP&M) tool that manages evolving design deliverables and their relationships.

  • Limina uses Airtable as their DP&M tool integrated with Jira for project management and Figma for design, chosen for its flexibility and relational database capabilities.

  • All designers share responsibility for maintaining and updating the DP&M system to ensure accurate, current design information available across the team.

  • Using DP&M tools reduces context switching, supports data-driven design, helps enforce UX consistency, and reveals gaps in requirements or process coverage.

  • DP&M dashboards and multiple views help design leads and teams monitor progress, manage action items, and identify opportunities for alignment and consolidation across products.

  • Despite advances, no comprehensive end-to-end design planning and management framework exists yet; teams must currently build flexible in-house solutions to bridge gaps.

Notable Quotes

"Research and insights are only part of the information schema we’re talking about. There’s a vastness of complexity in design information we need at our fingertips."

"Design teams must operate across a range of altitudes, from the big picture down to the pixel, and that scale determines the inputs needed."

"It’s not enough to just see inputs at the altitude you’re working at; you need visibility into the inputs around you for proper context."

"We don’t need a north star. We need a constellation that allows us to see the full picture."

"The design planning and management tool pulls together all necessary design reference material and deliverables, focusing on actively tracked info and their relationships."

"This DP&M tool is not just another knowledge base, it’s a living database that supports managing relationships and parsing information into views tailored to user roles."

"All designers have responsibility to communicate upstream and downstream, sharing their work context and contributing to the DP&M system."

"The DP&M tool has everything designers wish they could see from Jira and Figma, but often can’t because it’s either inappropriate or too hard to keep updated in those tools."

"Dashboards in the DP&M system let design leads visualize all screens, components, templates, and content types in context, identifying inconsistencies or opportunities."

"Planned right and managed right is the key to designing it right, not just designing the right thing and building it right."

Ask the Rosenbot
Uday Gajendar
Theme 1: Introduction
2021 • Design at Scale 2021
Gold
Aiyana Bodi
Three Key Climate Initiatives and How You Can Help
2024 • Climate UX Interest Group
Bria Alexander
Theme 1 Intro
2024 • DesignOps Summit 2024
Gold
Johanna Kollmann
Insights-Driven Product Strategy: Get your Research to Count
2022 • Design in Product 2022
Gold
Nathan Curtis
Beyond the Toolkit: Spreading a System Across People & Products
2016 • Enterprise UX 2016
Gold
Brennan Hartich
Communicating and Establishing DesignOps as a New Function
2018 • DesignOps Summit 2018
Gold
Mike Oren
Why Pharmaceutical's Research Model Should Replace Design Thinking
2023 • Advancing Research 2023
Gold
Ariel Kennan
Building a Design Culture
2017 • Enterprise Experience 2017
Gold
Corey Long
Hiring in DesignOps: A Critical Study on How to Hire and Get Hired
2024 • DesignOps Summit 2024
Gold
Angelos Arnis
State of DesignOps: Learnings from the 2021 Global Report
2021 • DesignOps Summit 2021
Gold
Christian Bason
Innovating With People: Unleashing the Potential of Civic Design
2021 • Civic Design 2021
Gold
Mariah Hay
Ethics in Tech Education: Designing to Provide Opportunity for All
2018 • Enterprise Experience 2018
Gold
Michelle Morrison
Culture Design
2020 • DesignOps Community
Lada Gorlenko
Theme 1: Intro
2024 • Enterprise Experience 2020
Gold
Crystal Yan
Building a Customer-Centric Culture
2020 • Advancing Research 2020
Gold
Asia Hoe
Partnering with Product: A Journey from Junior to Senior Design
2023 • Design in Product 2023
Gold

More Videos

Surya Vanka

"Online, our bodies become transparent, reducing barriers and allowing for more intimate and open collaboration."

Surya Vanka

Unleashing Swarm Creativity to Solve Enterprise Challenges

June 10, 2021

Patrick Boehler

"Journalists experiencing the same trauma as samurai during the Meiji Restoration – once warriors, now unsure of their role."

Patrick Boehler Madison Karas

The service shift: transforming media organizations to create real value through design

November 19, 2025

Andreas Huebner

"The complexity of automating marketing content for agents varies because some want hyper-personalized brand content while others prefer general automation."

Andreas Huebner Amy Takata Craig Brookes

What Is It Like To Be Part of The UX Team at Compass?

March 11, 2021

Patrizia Bertini

"The business value of design operations is hidden, unclear, and not even talked about."

Patrizia Bertini Alexandra Mengoni León

Pushing DesignOps’ Influence into New Global Markets

September 9, 2022

Phil Gilbert

"Design thinking is the scientific method for the 21st century."

Phil Gilbert

A Consistent Culture of Design

May 14, 2015

Yulya Besplemennova

"You need a lot of annoying handholding with the AI: reminding it of how many people you have or simple things."

Yulya Besplemennova

[Demo] Stress-testing GenAI in user research synthesis

June 4, 2024

Sarah Rink

"Remote research is not a silver bullet."

Sarah Rink

Remote User Research: Dos and Don'ts from the Virtual Field

June 11, 2020

Mujtaba Hameed

"We experimented with AI-powered sprints, but had lots of dead ends and false starts before finding what really works for us."

Mujtaba Hameed

The new horizon of ethnography: using AI to unlock the full potential of in-person research

March 11, 2026

Sheryl Cababa

"The future is already here, it’s just not very evenly distributed."

Sheryl Cababa

Living in the Clouds: Adopting a Systems Thinking Mindset

June 6, 2023