Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Warming the User Experience: Lessons from America's first and most radical human-centered designers (Videoconference)
Thursday, May 9, 2024 • Rosenfeld Community
Share the love for this talk
Warming the User Experience: Lessons from America's first and most radical human-centered designers (Videoconference)
Speakers: Daniel Gloyd
Link:

Summary

The Shakers exemplified both the principles and the courage to practice design in a manner that looked after the human experience of life on earth. We'll look behind the famous Shaker objects that inspired Dieter Rams and Jonathan Ives to appreciate the Shakers’ most important contribution to the American design canon; a transcendent user experience (ZX) warmed by principles of connectivity that we humans need in order to thrive. This talk is intended to remind designers who shape our experiences today that without this warmth the modern world grows cold around us.  

Key Insights

  • The Shakers created one of America’s earliest and most influential human-centered design traditions with a principled focus on utility and warmth.

  • Shaker design harmonizes functional minimalism with deep empathy for users’ behaviors and needs, exemplified by innovations like rocking chair feet protecting floors.

  • Psychological warmth in design activates the same brain regions as physical warmth, playing a crucial role in user trust and connection.

  • Abraham Maslow’s concept of self-transcendence suggests UX should help users connect beyond themselves to communities, nature, and causes.

  • Design as an ongoing conversation, not a one-time problem solving act, was central to the Shakers’ process and is vital for modern UX sustainability.

  • The Shakers used behavioral nudges and flexible affordances to encourage user creativity, community harmony, and efficiency in their environments.

  • A sense of belonging to a shared cause strengthens user experience by fostering meaning and motivation beyond individual use.

  • Modern user experiences are often too individualized and miss downstream impacts and shared purpose awareness, which harms connection and conscience.

  • Enterprise clients like Northern Trust and TIAA are beginning to embrace warmth, ongoing dialogue, and belonging principles in complex systems design.

  • Silo-busting features such as collaborative flags, mentions, and case following can create community and purpose in large, complex user environments.

Notable Quotes

"One of the most significant but unsung achievements of the Shakers is their profound and intentionally designed experience."

"Their design practice demonstrated a keen sensitivity to human behavior and deep empathy for those who used the things they made."

"Psychological warmth and physical warmth activate the same part of the brain called the insula."

"User experiences today are too individualized and often blind to other people, communities, and the downstream impact of choices."

"Maslow’s Theory Z, which few know about, describes self-transcendence as the pinnacle of human experience."

"The Shakers’ design was a conversation, not a one-time problem to be solved."

"The Shaker villages’ environment was full of nudges designed to preserve harmony, cohesion, and efficiency but also freedom."

"Belonging to something bigger than ourselves was an integral part of the Shaker user experience, expressed through ritual and design."

"Modern social networks are often too vast and anonymous compared to Shaker communities, which followed Dunbar’s Number for stable social groups."

"The principle of ongoing conversation weaves through my recent financial services projects to continually evolve the user experience."

Ask the Rosenbot
Chris Chapo
Data Science and Design: A Tale of Two Tribes
2015 • Enterprise UX 2015
Gold
Frances Yllana
Theme 2 Intro
2024 • DesignOps 2024
Gold
Rachael Dietkus, LCSW
Trauma-Responsive Design: Reimagining the Future of Design Now
2021 • Civic Design 2021
Gold
Louis Rosenfeld
Becoming a Civic Designer: Making the Move from Private to Public Sector
2022 • Civic Design 2022
Gold
Jackie Ho
Lead Effectively While Preserving Team Autonomy with Growth Boards
2024 • Enterprise Experience 2020
Gold
Sharbani Dhar
Breathing Room for Delight
2024 • Enterprise Experience 2020
Gold
PJ Buddhari
Meet Spectrum, Adobe’s Design System
2021 • Design at Scale 2021
Gold
Jackie Velasquez-Ross
Talent Acquisition and Our Responsibility (Videoconference)
2020 • DesignOps Community
John Mortimer
Panel Discussion
2024 • Advancing Service Design 2024
Gold
Megan Blocker
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series] (Videoconference)
2023 • Advancing Research Community
Luca Rager
Empowering Gaming at Scale: How Xbox Builds Powerful, Automated, and Distributed Design Systems with Sketch
2021 • DesignOps Summit 2021
Gold
Sha Hwang
The First Fifty Years of Civic Design
2022 • Civic Design 2022
Gold
Allison Sanders
Operating with Purpose
2024 • DesignOps Summit 2020
Gold
Natalia Radywyl
Co-Designing New Power in Australia's Public Sector
2022 • Civic Design 2022
Gold
Marieke McCloskey
User Science: Product Analytics & User Research
2021 • Advancing Research 2021
Gold
Shipra Kayan
Make your research synthesis speedy and more collaborative using a canvas
2025 • Rosenfeld Community

More Videos

Angelos Arnis

"Tech layoffs are basically an instance of social contagion where companies imitate what others are doing."

Angelos Arnis

Navigating the Rapid Shifts in Tech's Turbulent Terrain

October 2, 2023

John Calhoun

"Prioritizing design ops work is tough amid competing priorities and limited time and budget."

John Calhoun Rachel Posman

Bring your DesignOps Story to Life! The Definitive DesignOps Book Jam

October 3, 2023

Alfred Kahn

"Design is often a subsidiary of product, really there to serve engineering—wireframe people."

Alfred Kahn

A Seat at the Table: Making Your Team a Strategic Partner

November 29, 2023

Dan Willis

"No matter how good I think I am at my job, it doesn’t make me a good parent."

Dan Willis

Enterprise Storytelling Sessions

June 3, 2019

John Maeda

"The pain you feel in driving change is the pain of growth—you have to sign up for it and keep going."

John Maeda Alison Rand

About Design Organizations (Videoconference)

May 13, 2019

Anat Fintzi

"I needed to move partners from passive to resistant because resistance reveals their fears and motivations."

Anat Fintzi Rachel Minnicks

Delivering at Scale: Making Traction with Resistant Partners

June 9, 2022

Uday Gajendar

"How do you create a sense of craft in an environment fraught with ambiguity, complexity, and anxiety?"

Uday Gajendar

The Wicked Craft of Enterprise UX

May 13, 2015

Kristin Skinner

"2020 was focused on resilience, collaboration challenges, burnout, and attrition during the pandemic."

Kristin Skinner

Theme 1 Intro

September 29, 2021

Maish Nichani

"Closing the learning-doing gap means moving from making content just to publish, to making content that ensures the customer’s job is done."

Maish Nichani

Sparking a Service Excellence Mindset at a Government Agency

December 9, 2021