Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
Watch this conversation with Tristin Oldani, UX strategist at Intel who is challenging how we think about digital sustainability. What happens when we truly understand the environmental impact of our digital products? In this candid conversation, Tristin shares her journey of turning climate awareness into actionable design solutions. From early experiments to implemented features, discover how UX design can drive meaningful environmental change in tech organisations. This is a story about curiosity, persistence, and finding practical ways to make our digital world more sustainable. Whether you're new to Climate UX or already working in this space, you'll find fresh insights and practical inspiration for your own journey.
Key Insights
-
•
Tristan discovered green software unexpectedly via a job listing at Intel in 2022 during a peak hiring period.
-
•
Sustainability groups in large companies often form and disband, cycling between official and grassroots efforts.
-
•
Executive allies can be both vocal champions or quiet supporters who influence green initiatives internally.
-
•
Workshops that connect software and hardware teams using application carbon intensity data foster cross-functional awareness and momentum.
-
•
'Green Concepts' is a UX approach that embeds sustainability features like green dev mode into daily developer tools to encourage greener workflows.
-
•
Communicating the environmental impact through practical interfaces helps developers balance productivity with sustainability.
-
•
Small wins and incremental changes in existing tools can be more effective than trying to implement large sustainability features at once.
-
•
The term 'efficient' is often used instead of 'sustainable' or 'green' to engage users without resistance.
-
•
AI and data center energy consumption is becoming a critical and growing area of concern within green UX and software.
-
•
Financial incentives, like combining FinOps (financial operations) with GreenOps, are powerful levers to promote sustainability in corporate settings.
Notable Quotes
"I didn’t know green software existed before this job listing caught my eye."
"There are obvious allies, and there are quiet allies passionate but not fully living it yet."
"Workshops helped hardware and software teams see energy impact through app intensity and timing on the grid."
"Green dev mode would give developers control to switch on greener options when they have flexibility."
"People aren’t thinking about grid intensity during their regular workflows, but we can design to bring awareness."
"Users won’t change habits easily, so we have to design without getting in their way but offer options."
"We don’t call it green or sustainable, we call it efficient—people respond better to that language."
"AI’s growing energy demands make green software more important, not less."
"Money talks—tying cost savings with energy reductions helps get sustainability prioritized."
"One day without TikTok in the US could save over 26,000 metric tons of CO2—that’s huge impact."
Or choose a question:
More Videos
"Doctors hate using EHRs because it turns them into clerks, interacting more with machines than patients."
Standardizing Product Merits for Leaders, Designers, and Everyone
June 15, 2018
"Space has meaning in a map—if you move components around without reason, it’s no longer a map."
Simon WardleyMaps and Topographical Intelligence (Videoconference)
January 31, 2019
"Bias is a tendency, feeling or opinion for or against something without reason or evidence."
Sandra CamachoCreating More Bias-Proof Designs
January 22, 2025
"By observing, appealing to interests, and promoting accountability, we can build empathy and respect to combat toxicity."
Darian DavisLessons from a Toxic Work Relationship
January 8, 2024
"I challenge everyone to create a strategic AI integration plan that goes beyond everyday tasks to achieve career and company goals."
Fisayo Osilaja[Demo] The AI edge: From researcher to strategist
June 4, 2024
"The seven-foot-wide diagram showed the product’s true complexity, sparking necessary conversations with leadership."
Uday GajendarThe Wicked Craft of Enterprise UX
May 13, 2015
"We formed a small core task force empowered to make decisions to avoid delays from formal reviews."
Davis Neable Guy SegalHow to Drive a Design Project When you Don’t Have a Design Team
June 10, 2021
"We stopped talking about patterns and consistency and started talking about scalability and speed to connect with stakeholders."
Eniola OluwoleLessons From the DesignOps Journey of the World's Largest Travel Site
October 24, 2019
"The operational glue that binds strategy, execution, and measurement in design is often missing, and that’s critical for scaling."
Aurobinda Pradhan Shashank DeshpandeIntroduction to Collaborative DesignOps using Cubyts
September 9, 2022
