Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Turning awareness into action with Climate UX
This video is featured in the Climate UX Case Studies playlist.
Summary
Watch this conversation with Tristin Oldani, UX strategist at Intel who is challenging how we think about digital sustainability. What happens when we truly understand the environmental impact of our digital products? In this candid conversation, Tristin shares her journey of turning climate awareness into actionable design solutions. From early experiments to implemented features, discover how UX design can drive meaningful environmental change in tech organisations. This is a story about curiosity, persistence, and finding practical ways to make our digital world more sustainable. Whether you're new to Climate UX or already working in this space, you'll find fresh insights and practical inspiration for your own journey.
Key Insights
-
•
Green software and sustainability teams often form and disband, reflecting corporate priorities and evolving leadership support.
-
•
Quiet allies in leadership can be as influential as outspoken champions in sustaining green initiatives.
-
•
Workshops that combine software and hardware perspectives help surface real-time energy impact awareness among teams.
-
•
Streaming platforms like Twitch demonstrate significant carbon footprints due to high energy and network usage.
-
•
Integrating green UX concepts into existing developer tools provides practical ways to enable climate-friendly choices without disrupting workflows.
-
•
Educating developers with simple tools and data, rather than overwhelming requirements, can foster gradual green adoption.
-
•
The terminology in sustainability is shifting from 'green' or 'eco' to 'efficient' to better resonate with users and developers.
-
•
AI and data center expansion present growing sustainability challenges, requiring targeted tools like carbon-aware scheduling.
-
•
Cost savings (finops) and energy savings often align, making financial arguments effective in promoting sustainable software practices.
-
•
Community collaboration, sharing case studies, and incremental actions are crucial for advancing sustainability in digital product design.
Notable Quotes
"I didn’t know green software existed. I didn’t know sustainability tech was a thing."
"There are allies that are very obvious and then there are quiet allies thinking about it but not fully living it."
"It’s difficult to see the impact in digital technology, but workshops help teams visualize energy use and timing."
"Twitch’s streaming for six hours to hundreds of people scored 51 out of 59 on our carbon impact scale."
"Developers have their heads down coding; they don’t think about grid intensity or carbon impact."
"We don’t talk about sustainable choices or green, we call it efficient to not get in the way."
"Money talks, and cost savings often align with energy savings — that’s why it matters."
"AI is only going to increase consumption, so we must find efficient ways to handle it."
"One day without TikTok in the US could save over 26,000 metric tons of CO2."
"If we all implement one small impactful thing in our projects, that can lead to meaningful change."
Or choose a question:
More Videos
"We fundraised to cover Tatiana’s salary for three months so she could launch this project very quickly after the war started."
Xenia Adjoubei Sean BruceEmpowering Communities Through the Researcher in Residence Program
March 29, 2023
"When we first started expanding, our internal process felt like being stuck in a massive traffic jam."
Tamara KartoziiaThink global, adapt local: how service design accelerated B2B market entry by 6 months
November 20, 2025
"Your role is to ensure that the right people are at the party — a multidisciplinary team."
Jay BustamanteNavigating the Ethical Frontier: DesignOps Strategies for Responsible AI Innovation
October 2, 2023
"Potential refers to not yet actualized possibilities that may or may not come to fruition."
Nicole AleongFuture Orientations to Everyday Life: Futures Anthropology as a Methodology
March 26, 2024
"About 70 sites have been removed from the Low Carbon Showcase after regressing in sustainability."
Nick LewisDesigning and building low-carbon websites independently
November 18, 2025
"We’ve enabled exposure hours for our entire teams, taking the heat off our recruiters."
Vicky Teinaki Michele Marut Tim ParmeeShort Take #3: UX/Product Lessons from Your Industry Peers
December 6, 2022
"Conflict occurs when something important to us feels threatened or disrespected."
Laura WeissTurn Down the Heat: 3 Ways to Handle Conflict in the Moment
November 20, 2024
"You get a lot of different research outputs in a matter of minutes from your scope input."
Joerg Beringer Thomas GeisScaling User Research with AI: Continuous Discovery of User Needs in Minutes
June 10, 2025
"Silence is productive—resist the temptation to fill it immediately after asking a question."
Shelby SwitzerMaking Space for Community Knowledge-sharing in a Distributed World
December 10, 2021
