Megan Blocker

" Researchers must shift from gatekeepers of knowledge to coaches who help others understand what to trust. "

" Duplicative research will become less acceptable; researchers must act as natural connectors to reduce it and enhance organizational knowledge sharing. "

" When the ground shifts beneath us, we get to decide, do we scramble to regain our footing exactly where we stood before? Or do we take a step in a new direction, explore new terrain, and expand the boundaries of what’s possible? "

" When surveys measure attitude but not behavior, it's time to try methods like conjoint analysis that reduce bias. "

" Creativity is needed right from the research stage, not just in solution design. "

" Bringing in expert interviews and secondary data gives you an outsider’s perspective to challenge the status quo. "

" Sometimes it's just not even related to the research skills, sometimes relationships really matter. "

" It’s a moral obligation for organizations to engage with research and ethics; being mature is not optional anymore. "

" If you want access to those names, you got to come through us and show your research plan, which helped us ensure quality. "