Rosenverse
Redefining the research toolkit: Expanding methodologies for a changing world

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Redefining the research toolkit: Expanding methodologies for a changing world

Gold
Wednesday, March 12, 2025 • Advancing Research 2025
Share the love for this talk
Redefining the research toolkit: Expanding methodologies for a changing world
Speakers: Jemma Ahmed , Megan Blocker and Eduardo Ortiz
Link:

Summary

Environmental shifts, both in the world around us and in the attitudes within our field, have reshaped how we view truth, expertise, and the power dynamics between researchers and communities. Researchers must recognize that generating and curating knowledge today requires an expanded set of methodologies—embracing integrative thinking and non-extractive approaches. This session will explore the catalysts for change, and introduce a broadened user research toolkit that enables ethical knowledge creation and challenges traditional power imbalances, helping us thrive in this new landscape.

Key Insights

  • •

    Research is shifting from hierarchical to pluralistic and relational approaches, requiring new methodologies.

  • •

    Knowledge is co-created within networks, changing researchers’ positionality and credibility demands.

  • •

    Researchers must embrace integrative methods from adjacent fields to act as connectors within organizations.

  • •

    Participants increasingly demand ownership of their narratives and research processes, pushing for participatory, non-extractive, trauma-informed methods.

  • •

    Traditional research methods are insufficient for strategic questions driving transformation rather than just identifying user needs.

  • •

    Continuous and deep education in research science and art is essential to maintain rigor and adapt methods flexibly.

  • •

    Data is now widely accessible; researchers add value through critical thought, reflection, and framing insights rather than data volume.

  • •

    Cross-team collaboration is crucial to avoid duplicative work and maximize organizational insight fluency and influence.

  • •

    The current decline in research participant engagement is a crisis driven by poor research experiences and extractive methods.

  • •

    There is an urgent need for community-driven frameworks like the proposed methodology factbook to democratize and update research practices for the current era.

Notable Quotes

"Research is at a critical moment as relational dynamics between participants, organizations, and researchers shift from linear to plural and relational."

"We can no longer rely on interviews, surveys, and usability tests to answer the strategic, complex questions organizations face today."

"The moat that once protected researchers—their exclusive data access—is disappearing; now our value is enabling others to use insight."

"Participants want to take ownership of their stories and demand participatory, non-extractive, trauma-informed research methods."

"Without ongoing, deep investment in our education, we risk losing credibility with increasingly methodologically fluent stakeholders."

"The current decline in response and participant engagement rates is a genuine crisis that threatens research data quality."

"We add value not by providing more data but by introducing critical thought, friction, and reflection into organizational insight-making."

"We need to stop centering ourselves in research and start fighting to pay participants, ensure representation, and use real data."

"Duplicative research will become less acceptable; researchers must act as natural connectors to reduce it and enhance organizational knowledge sharing."

"This transformation is a win-win: we demonstrate solid business value and serve people and stories in more ethical and impactful ways."

Ask the Rosenbot
Jilanna Wilson
Distributed Design Operations Management
2019 • DesignOps Summit 2019
Gold
Xenia Adjoubei
Empowering Communities Through the Researcher in Residence Program
2023 • Advancing Research 2023
Gold
Chris Chapo
Data Science and Design: A Tale of Two Tribes
2015 • Enterprise UX 2015
Gold
Mike Oren
Why Pharmaceutical's Research Model Should Replace Design Thinking
2023 • Advancing Research 2023
Gold
Jane Reid
Self-care in User Research
2020 • Advancing Research Community
Ned Gartside
Navigating accessibility and climate
2024 • Climate UX Interest Group
Mansi Gupta
Women-Centric Research: What, Why, How
2023 • Advancing Research 2023
Gold
Jon Fukuda
All the Ops: Successful cross-functional collaboration
2025 • DesignOps Summit 2025
Gold
Alla Weinberg
Design Teams Need Psychological Safety: Here’s How to Create It
2022 • DesignOps Summit 2022
Gold
Prayag Narula
Empowering Designers to do Good Research
2022 • Advancing Research 2022
Gold
Fredrik Matheson
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix.
2016 • Enterprise UX 2016
Gold
Savina Hawkins
Harnessing AI in UXR: Practical Strategies for Positive Impact
2024 • Advancing Research 2024
Gold
Aiyana Bodi
Three Key Climate Initiatives and How You Can Help
2024 • Climate UX Interest Group
Sam Proulx
Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
2022 • DesignOps Summit 2022
Gold
Adam Thomas
Survival Metrics – Making Change in a Fast, Data-Informed, and Politically Safe Way
2022 • Design in Product 2022
Gold
Jess Greco
Creating a Basis for Change: Scaling Design Maturity
2022 • Design at Scale 2022
Gold

More Videos

Frances Yllana

"There’s a fine line between a service mindset and saviorism — am I helping communities or using them to feel superior?"

Frances Yllana Ann Buechner Jess Jones Betsy Ramaccia

D.E.A.R.R. Diaries (Discipline, Experience, Architecture, Reflection + Revolution)

November 16, 2022

Bria Alexander

"Each of these speakers shares career defining experiences scaling design organizations large and small."

Bria Alexander

Theme Two Intro

September 8, 2022

Dr. Jamika D. Burge

"Imagine going to the hospital for an emergency and the doctor doesn’t believe you’re in pain because AI says so."

Dr. Jamika D. Burge

Broad Strokes: Connecting Design, Research, and AI to the World Around Us

June 7, 2023

Joshua Graves

"Embracing seasonality in influence means adapting your expectations to current conditions."

Joshua Graves

We Need To Talk: Navigating Conversations with Your Boss (Part 1 of 3)

April 14, 2025

Lavrans Løvlie

"The proof of service design’s effectiveness is now out there in the growing diversity of case studies and practitioner voices."

Lavrans Løvlie Ben Reason

Ask me anything – Authors of Service Design: From Insight to Implementation

November 19, 2025

Rebecca Buck

"Sometimes, right, you feel like you’re about to be run over by the delivery train, and that pressure shapes how research is received."

Rebecca Buck

Mission: Keep Talent in Research Roles!

March 10, 2021

Sarah Williams

"We want these principles to be broad and channel-agnostic so they can be applied across all teams, not just designers."

Sarah Williams

Verizon_A Framework for CX Transformation

January 8, 2024

Bria Alexander

"Cohorts are consistently one of the highest rated parts of the conference — they’re a fantastic way to learn together."

Bria Alexander

Opening Remarks

September 9, 2022

Joanna Vodopivec

"Partnering with market researchers allowed us to ask specific product questions within their long-running exit survey."

Joanna Vodopivec Prabhas Pokharel

One Research Team for All - Influence Without Authority

March 9, 2022