Summary
Many organizations struggle with justifying and prioritizing accessibility. One of the primary reasons is because they’re thinking about accessibility all wrong. Instead of a checklist, a list of legal requirements, or a set of shackles holding designers and developers back, it’s time to start thinking of accessibility as what it is: an opportunity to innovate! In this presentation, Fable will draw from our expertise helping organizations like yours start the accessibility journey, to change the way you think about disability, assistive technology, and accessibility. We will demonstrate that accessible products are more flexible, customizable, and useful for all users. We’ll also show you how accessibility is directly tied to the creation of many of the most exciting and innovative technologies of the last 50 years, and how it’s changed the entire world for everyone. This presentation will inspire you with the information and ideas you need to accelerate your accessibility journey.
Key Insights
-
•
Accessibility features like dark mode and voice assistants originated for disabled users but now benefit everyone.
-
•
One in five people live with a disability, including permanent, temporary, and situational disabilities.
-
•
Situational disabilities, such as carrying groceries or being in a noisy environment, require accessibility features that help all users.
-
•
Accessible products designed for edge cases provide better, more customizable experiences for the majority (designing for the edges gets the middle for free).
-
•
Accessibility innovation has driven mainstream tech advances like text-to-speech, GPS navigation, and voice recognition devices.
-
•
Flexible, customizable design — not simplified or lowest-common-denominator approaches — enable accessibility without sacrificing creativity.
-
•
Diverse teams, including people with disabilities, produce more innovative and inclusive products by bringing wider perspectives.
-
•
Accessibility should be integrated early and continuously in design and development cycles, not treated as a one-off compliance checkbox.
-
•
Cultural and linguistic diversity should complement accessibility efforts by including diverse user voices and development teams.
-
•
Designing accessibly is future-proofing digital products for aging users and changing abilities over a lifetime.
Notable Quotes
"Nothing about us without us — centering voices of people with disabilities is critical to inclusive design."
"When you design for the edges you get the middle for free."
"Accessibility requires flexible designs, not limited designs."
"Accessibility is a process, not a project, and needs to be integrated into every sprint cycle."
"Disability is a normal part of The Human Experience, not something shameful or rare."
"Features like autocomplete started as accessibility features but now improve experiences for everyone."
"Accessible design enables us to build products that will still work for our future selves."
"Compliance is a guideline, not a checklist to robotically go through — focus on building good experiences."
"Diverse teams build diverse products, helping to identify needs we might not have thought of otherwise."
"Many innovations in tech, like voice recognition and GPS navigation, started as accessibility solutions."
Or choose a question:
More Videos
"You’re born on third base but think you hit a triple — that’s the enterprise software delusion."
Standardizing Product Merits for Leaders, Designers, and Everyone
June 15, 2018
"Space has meaning in a map—if you move components around without reason, it’s no longer a map."
Simon WardleyMaps and Topographical Intelligence (Videoconference)
January 31, 2019
"The Reflexive Compass helps us discern bias patterns early, take accountability, and measure impact."
Sandra CamachoCreating More Bias-Proof Designs
January 22, 2025
"I held Jeff accountable by expecting criticism to come with rationale and intentional improvement."
Darian DavisLessons from a Toxic Work Relationship
January 8, 2024
"We mitigated data privacy risks by subscribing to the corporate plan for ChatGPT, which offers enhanced security."
Fisayo Osilaja[Demo] The AI edge: From researcher to strategist
June 4, 2024
"Craft cultivates customer satisfaction, loyalty, and even forgiveness when functional issues arise."
Uday GajendarThe Wicked Craft of Enterprise UX
May 13, 2015
"Service blueprints would have helped business units understand backend impacts and responsibilities."
Davis Neable Guy SegalHow to Drive a Design Project When you Don’t Have a Design Team
June 10, 2021
"Everyone wanted to know what was the official pattern and who was accountable for it."
Eniola OluwoleLessons From the DesignOps Journey of the World's Largest Travel Site
October 24, 2019
"At Qubits, you can customize or copy standard design processes like Lean UX and add or remove activities easily."
Aurobinda Pradhan Shashank DeshpandeIntroduction to Collaborative DesignOps using Cubyts
September 9, 2022