Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Ask Me Anything (AMA) with Kate Towsey
Wednesday, April 2, 2025 • Rosenfeld Community

This video is featured in the DesignOps amazing talks playlist and 1 more.

Share the love for this talk
Ask Me Anything (AMA) with Kate Towsey
Speakers: Kate Towsey
Link:

Summary

Kate Towsey is an independent strategist, coach, advisor, and author of the acclaimed book Research That Scales. For more than a decade, she has been at the forefront of ResearchOps. And now, you can learn directly from her during this upcoming Ask Me Anything (AMA), hosted by Rosenfeld Media. Watch Kate Towsey answer questions about research operations, user research, and how to build scalable research practices.

Key Insights

  • Research ops existed for decades in large tech companies before the term was coined.

  • Research is about creating and sharing knowledge, which cannot be owned but should flow smoothly within organizations.

  • Culture and trust in the source of knowledge are essential for research adoption and impact.

  • Research ops should build infrastructure and systems that enable diverse teams to create and consume knowledge effectively.

  • Transitioning from reactive processes to strategic systems requires intentional time to slow down and prioritize.

  • Operations work always includes 'keeping the lights on' tasks alongside strategic initiatives.

  • In legacy or traditional organizations, collaboration with departments like legal, procurement, and HR is crucial to build research ops infrastructure.

  • For solo or small research teams, dedicating time to create knowledge assets and community visibility scales individual impact.

  • Research ops challenges vary by sector mainly due to culture and bureaucratic procurement, not due to fundamentally different practices.

  • People transition into full-time research ops roles by gradually adding operational responsibilities and reframing their skills while seeking supportive environments.

Notable Quotes

"Some people have been doing research ops a lot longer than the term has existed."

"Knowledge belongs with everyone — you can own the infrastructure but not the knowledge itself."

"People don’t learn when they’re rushed, stressed, or don’t trust the source of knowledge."

"You have to slow down to go fast."

"You can’t do everything on your own — build bridges with legal, procurement, HR, and stakeholders."

"Strategy should be a living thing that you water at least once a quarter."

"Keeping the lights on work is never exciting, but it’s essential to prevent complaints and keep systems running."

"Scaling research impact is not just about systems but also about scaling the value of your work across the organization."

"Research ops is the most punk thing you can do in the experience design space."

"Adoption is crucial — it’s a social system, so start by building community around the problem."

Ask the Rosenbot
Sam Proulx
Mobile Accessibility and You
2022 • Design at Scale 2022
Gold
Kit Unger
Theme 3 Intro
2022 • Design at Scale 2022
Gold
Aras Bilgen
Research Democratization: A Debate
2023 • Advancing Research 2023
Gold
Dalia El-Shimy
So You've Got a Seat at the Table. Now What?
2020 • Advancing Research 2020
Gold
Daniel J. Rosenberg
Digital Medicine Design (Videoconference)
2019 • Enterprise Community
Bob Baxley
Theme 4: Intro
2024 • Enterprise Experience 2020
Gold
Louis Rosenfeld
Founder’s Welcome
2022 • Design in Product 2022
Gold
Satyam Kantamneni
Do You Have an Experience Vision? (Videoconference)
2023 • Enterprise Community
Alexia Cohen
Increasing Health Equity and Improving the Service Experience for Under-Served Latine Communities in Arizona
2024 • Advancing Service Design 2024
Gold
Brianna Sylver
Lead With Purpose
2020 • Advancing Research 2020
Gold
Bilan Hashi
The Tension Between Story Collecting and Story Telling in Research
2021 • Advancing Research 2021
Gold
Maish Nichani
Sparking a Service Excellence Mindset at a Government Agency
2021 • Civic Design 2021
Gold
Alexis Lucio
Scaling Accessibility Through Design Systems
2022 • Design at Scale 2022
Gold
Saara Kamppari-Miller
Theme Three Intro
2022 • DesignOps Summit 2022
Gold
Hana Nagel
Turning Research Ripples into Waves
2018 • DesignOps Summit 2018
Gold
Nathan Curtis
Design Systems for Us: How Many One-Source(s)-of-Truth Are Enough? (Videoconference)
2019 • DesignOps Community

More Videos

Samuel Proulx

"AI isn’t naturally testable like traditional code, so service design will become even more important."

Samuel Proulx

Invisible barriers: Why accessible service design can’t be an afterthought

December 3, 2024

Courtney Kaplan

"Being a good manager means helping drive clarity, protecting your team, and understanding what’s special about each person."

Courtney Kaplan

Taking it to the next level: Career paths in DesignOps

November 8, 2018

Gonzalo Goyanes

"Our aim as design leaders is not only growth but to be an essential part of the company’s strategy."

Gonzalo Goyanes

Design ROI: Cover a Little, Get a Lot

September 8, 2022

Kim Fellman Cohen

"The pilot didn’t go well. The definitions were way too long and complicated to use in everyday conversations."

Kim Fellman Cohen

Measuring the Designer Experience

October 23, 2019

Sarah Fathallah

"Instead of asking if research is participatory, we should ask when and how participatory it is."

Sarah Fathallah

A Typology of Participation in Participatory Research

March 28, 2023

Theresa Marwah

"Respect is the foundation for trust with research participants."

Theresa Marwah

How Atlassian is Operationalizing Respect in Research (Videoconference)

February 27, 2020

Aras Bilgen

"Consensus is the process of abandoning all beliefs and values in search of something to which no one objects."

Aras Bilgen Ari Zelmanow

Research Democratization: A Debate

March 29, 2023

Dan Willis

"Normally you go into a talk and they build just like a story: a little bit of information, more information, more information, here’s my point, and then they’re out."

Dan Willis

Enterprise Storytelling Sessions

June 8, 2017

Ted Booth

"If you create a separate team to work on the future, make sure they stay focused and don’t get distracted by today’s fires."

Ted Booth Sam Ladner Fredrik Matheson Russ Unger

Discussion

June 8, 2016