Rosenverse
Ask Me Anything (AMA) with Kate Towsey

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Ask Me Anything (AMA) with Kate Towsey

Wednesday, April 2, 2025 • Rosenfeld Community

This video is featured in the Rosenfeld Authors Answer Your Questions playlist.

Share the love for this talk
Ask Me Anything (AMA) with Kate Towsey
Speakers: Kate Towsey
Link:

Summary

Kate Towsey is an independent strategist, coach, advisor, and author of the acclaimed book Research That Scales. For more than a decade, she has been at the forefront of ResearchOps. And now, you can learn directly from her during this upcoming Ask Me Anything (AMA), hosted by Rosenfeld Media. Watch Kate Towsey answer questions about research operations, user research, and how to build scalable research practices.

Key Insights

  • Research operations predates its popular term and has existed in big tech companies for around 15-20 years, as noted by veterans like Noel Lamb and Tim Toy.

  • Research and knowledge management should be viewed as infrastructure that enables knowledge flow, not as assets to be owned or controlled.

  • Culture is critical for research adoption; without trust and space to absorb knowledge, even the best research infrastructure fails.

  • Research ops should balance routine 'keep the lights on' tasks with strategic system-building initiatives to create lasting organizational impact.

  • Strategic work requires carving out dedicated, uninterrupted time regularly to step back, reflect, and prioritize high-impact opportunities.

  • No one person can effectively handle all facets of research ops; building cross-functional partnerships with legal, procurement, HR, etc., is essential.

  • New research ops practitioners benefit from starting small with knowledge assets like simple spreadsheets or newsletters before scaling.

  • Community involvement and co-design in research ops systems promote buy-in and smoother adoption of new processes and tools.

  • Differences across sectors like government, tech startups, and legacy enterprises mainly arise from culture and procurement pace rather than core research ops principles.

  • Research ops is an evolving discipline requiring adaptability, embracing tools like AI, and shedding rigid industry labels to thrive in changing environments.

Notable Quotes

"Some people have been doing research ops a lot longer than the term has existed."

"You can own the infrastructure that allows knowledge to flow but you can't actually own the knowledge itself."

"People don't learn when they're rushed, stressed, or don't trust the source of the knowledge."

"You've got to slow down to go fast; make space in your schedule to think strategically."

"Every operation is going to have whirlwinds and fires all the time; strategy doesn't end that."

"It is impossible for one research ops person to do all the things expected in job descriptions."

"Be a magnet for skills around you; build partnerships with legal, procurement, HR to share the load."

"Adoption is crucial; build your community early by involving them in co-design and pilots."

"Culture often makes the biggest difference in how research ops works across industries."

"Research ops is like the most punk thing you can do in the experience design space."

Ask the Rosenbot
Alison Rand
Scaling Impact with Service Design
2021 • DesignOps Community
Discussion
2017 • Enterprise Experience 2017
Gold
Bria Alexander
Day 2 Welcome
2024 • DesignOps Summit 2024
Gold
Anna Poznyakov
Get The Most Out Of Stakeholder Collaboration—and Maximize Your Research Impact
2021 • Advancing Research 2021
Gold
Gretchen Anderson
Scaling the Human Center
2017 • Enterprise Experience 2017
Gold
Gregg Bernstein
Opportunistic Research with Gregg Bernstein
2019 • Advancing Research Community
Sam Ladner
Data Exhaust and Personal Data: Learning from Consumer Products to Enhance Enterprise UX
2016 • Enterprise UX 2016
Gold
Craig Villamor
Resilient Enterprise Design
2017 • Enterprise Experience 2017
Gold
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • Advancing Research 2023
Gold
April Reagan
Look, Think, Act: The Futures-Smart Design Organization
2021 • DesignOps Summit 2021
Gold
Iulia Cornigeanu
QuantQual Book Club: Small Data
2024 • QuantQual Interest Group
Kyria Stephens
Power to Heal: Civic Design in the Aftermath of Tragedy
2022 • Civic Design 2022
Gold
Dan Willis
Enterprise Storytelling Sessions
2016 • Enterprise UX 2016
Gold
Elena Naids
The Power of Difficult Conversations: A Case Study on How We Introduced Design Ops in the Federal Government Space
2023 • DesignOps Summit 2023
Gold
Leisa Reichelt
Opening Keynote: Operating in Context
2018 • DesignOps Summit 2018
Gold
Andy Warr
Under My (Research) Umbrella: The Benefits and Challenges of Building a Unified Insights Function
2024 • Advancing Research 2024
Gold

More Videos

Sofía Delsordo

"We wanted them to see the government not as an old machine, but as people who see themselves as users."

Sofía Delsordo Kassim Vera

Public Policy for Jalisco's Designers to Make Design Matter

December 8, 2021

"If it’s not usable it’s not valuable."

Product and Design at Bloomberg: A 15-year Evolution

December 6, 2022

Liza Pemstein

"I had a hunger for process and efficiency once I built a feedback bot to share customer insights."

Liza Pemstein Jane Davis

Scaling Research Via an Ops First Model at Clever

March 27, 2023

Kara Kane

"Legislation like the US executive order on federal customer experience has helped us rebuild trust in government."

Kara Kane

Theme One Intro

November 16, 2022

Mark Interrante

"Prioritization work is a political process, and politics are hard to do in technology."

Mark Interrante Harry Max

AI for Prioritization (3rd of 3 seminars)

July 11, 2024

Sam Proulx

"People with disabilities often pay more to buy from stores they trust are accessible and where they feel confident."

Sam Proulx

Online Shopping: Designing an Accessible Experience

October 3, 2023

Rich Mironov

"Most product managers are wide, most UX and engineers are deep — that’s just the nature of the roles."

Rich Mironov

How Can Product Managers and UXers Help Each Other (and Why are Product Folks so Annoying Sometimes)?

December 6, 2022

Juhan Sonin

"Designing healthcare means thinking about how your city, state, and nation work."

Juhan Sonin

Design Now! The Agenda for Action

September 4, 2025

Mansi Gupta

"The trust gap stems from being repeatedly failed by a system, not innate risk aversion or imposter syndrome."

Mansi Gupta

Drawing from Feminist Practice to Make Inclusive Design Operational

September 9, 2022