Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Can Data and Ethics Live Together?
Gold
Friday, October 1, 2021 • DesignOps Summit 2021
Share the love for this talk
Can Data and Ethics Live Together?
Speakers: Matteo Gratton
Link:

Summary

Putting together a product as designers is a challenge on its own. But what happens when you take ethics, privacy, and data into account? What is the extent of the slippery slope about asking for and storing data? It’s understandable the key stakeholders need to keep an eye on the KPIs and factor data in when evaluating designs. However, should any ethical dilemmas be considered when gathering such data? Join Matteo Gratton, Design Advocate from Sketch, as he draws more attention to these important topics with real cases.

Key Insights

  • Data itself is not the problem; ethical concerns arise from how data is collected, stored, and shared.

  • Designers and managers hold responsibility to limit data collection to what is strictly necessary.

  • Many popular applications request excessive and irrelevant personal data, such as health or financial info.

  • Dark patterns often manipulate users into sharing more data than needed, reducing user control.

  • Transparency and explicit user consent increase user trust for data tracking and collection.

  • Storing large amounts of data indefinitely adds complexity and environmental costs.

  • User data can be triangulated to identify individuals even without sensitive information.

  • Data sharing decisions must consider potential harms, such as unintended discrimination or misuse.

  • Internal company debates are vital to ethically decide what data to store and share in collaborative tools.

  • Ethical standards for data use are not fixed; continuous review and iteration are necessary.

Notable Quotes

"Data per se are not the problem; it is the way we are using the data that can be problematic."

"Why are you requiring my health and fitness information just to send a message to a friend?"

"I’m tracking my free trial payments from a company I don’t even work with anymore, and that shouldn’t happen."

"Many tools track user behavior invisibly, without asking for permission and without transparency."

"We have to help users understand what data is useful for us and what they can choose to share or not."

"More data isn’t always better; massive data makes finding needed information harder and wastes energy."

"With data triangulation, even nonsensitive data can identify a person with high probability."

"We as designers sit at the table between the business and users, balancing priorities with ethical responsibility."

"Our live collaboration tool only stores what’s strictly necessary and ensures equal visibility of user actions."

"The greatest part of progress is the desire to progress — ethical data use is an ongoing journey, not a fixed state."

Ask the Rosenbot
Bria Alexander
Opening Remarks Day 1
2024 • Advancing Research 2024
Gold
Anna Nguyen
Why Our Voice of the Customer is Better Than Yours
2022 • Advancing Research 2022
Gold
Discussion
2017 • Enterprise Experience 2017
Gold
Mandy Drew
What Role(s) Can Research Play in Responsible Design?
2021 • Advancing Research 2021
Gold
Andy Barraclough
From Costly Complexity to Efficient Insights: Why UX Teams Are Switching To Voxpopme
2024 • DesignOps 2024
Gold
Emily Danielson
“I mean, I can lift a shovel”: Design Skills in Disaster Response
2022 • Design at Scale 2022
Gold
Bria Alexander
Theme Two Intro
2023 • DesignOps Summit 2023
Gold
Laura Smith
Embedding Service Design and Agile Practice within UK Planning Teams to Create Services that Last
2024 • Advancing Service Design 2024
Gold
Kristen Guth, Ph.D.
Out of the FOG: A Non-traditional Research Approach to Alignment
2023 • Advancing Research 2023
Gold
Rachel Posman
A Closer Look at Team Ops and Product Ops (Two Sides of the DesignOps Coin) (Videoconference)
2020 • DesignOps Community
Jacqui Frey
Setting the Table for Dynamic Change
2019 • DesignOps Summit 2019
Gold
Ana Ferreira
Designing Distributed: Leading Doist’s Fully Remote Design Team in Six Countries
2024 • DesignOps Summit 2020
Gold
Tracy McGoldrick
IBM User Experience Program—The What, Why and How (Videoconference)
2021 • Advancing Research Community
Wyatt Hayman
Global Research Panels (Videoconference)
2020 • DesignOps Community
Noreen Whysel
Short Take #4: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Sofia Quintero
The Product Philosophy Behind EnjoyHQ
2021 • Advancing Research 2021
Gold

More Videos

Adam Cutler

"You need strong regional players with negotiation skills to navigate the split loyalties in global teams."

Adam Cutler Karen Pascoe Ian Swinson Susan Worthman

Discussion

June 8, 2016

Peter Merholz

"Many product managers got their roles because they know the business or subject matter, but they don’t know how to manage product development."

Peter Merholz

The Trials and Tribulations of Directors of UX (Videoconference)

July 13, 2023

Lisa Welchman

"Digital is a system, not a project. It’s there all the time and you have to keep iterating on it."

Lisa Welchman

Cleaning Up Our Mess: Digital Governance for Designers

June 14, 2018

Vincent Brathwaite

"The time for action is now, and it must be collaborative."

Vincent Brathwaite

Opener: Past, Present, and Future—Closing the Racial Divide in Design Teams

October 22, 2020

Brenna Fallon

"If you forget the individual, you cut out psychological safety, and that’s the foundation of strong teams."

Brenna Fallon

Learning Over Outcomes

October 24, 2019

Tricia Wang

"Working from home during the pandemic is hard because it’s fun only when you can actually leave your home."

Tricia Wang

Spatial Collapse: Designing for Emergent Culture

January 8, 2024

Edgar Anzaldua Moreno

"We aimed for research that is actionable, not just insightful or pretty to look at."

Edgar Anzaldua Moreno

Using Research to Determine Unique Value Proposition

March 11, 2021

"Context-related data gathered through qualitative research is the first to reach our decision-making centers in the brain."

Designing Systems at Scale

November 7, 2018

Erin Weigel

"You’re never testing an idea purely; you’re always testing the implementation of that idea."

Erin Weigel

Get Your Whole Team Testing to Design for Impact

July 24, 2024