Creating the Blueprint: Growing and Building Design Teams
Summary
Building a team is like building a tribe. Jennifer will focus on the complexities, celebrations and challenges of building a design team and what she has learned through the course of her career.
Key Insights
-
•
Resilience stems not only from professional challenges but deeply personal histories and experiences, as embodied by the speaker’s grandmother.
-
•
Building team culture can be as simple and powerful as cooking and sharing meals together weekly.
-
•
Process is not a burden but a key driver for innovation and scalability in complex, distributed projects.
-
•
Transparency builds respect among team members by helping them understand the complexities of each other's roles.
-
•
Cross-agency collaboration benefits from regular, candid updates connecting the dots between seemingly unrelated work.
-
•
Storytelling within teams strengthens internal bonds and helps external stakeholders understand the team’s identity and values.
-
•
Teams that share personal and political stories can better reflect those narratives in their client work, enhancing authenticity.
-
•
Constraints, such as lack of budget or resources, can be overcome through trust, creativity, and collective determination.
-
•
Shared interests and cultural references, like video games, help reinforce trust and camaraderie in teams.
-
•
Leadership involves fluidity—team members may lead, support, or follow at different times but must stay aligned towards common goals.
Notable Quotes
"Resiliency is not really a professional thing. It's actually a lot more personal."
"If you really want to build culture and see how people cross collaborate, try to make lunch with your entire team every single week."
"Process can make things scalable and help you take the smallest problems or the biggest problems and really bring folks together in ways that are not even imaginable."
"Transparency is building respect for what your teammates do."
"Without having these conversations and understanding each other, we wouldn't understand how this city really ran."
"Telling your team's story goes beyond the walls. It's also about understanding your place within the team."
"All the brands that came to us to understand women were really trying to understand us."
"We had no budget, we had no backing, and it was a huge success."
"Having each other's backs is like literal video game hero style slaying constraints."
"Sometimes you're the leader, sometimes you're at the end, sometimes you're trying to get other folks to come in — and that's okay."
Or choose a question:
More Videos
"We wanted them to see the government not as an old machine, but as people who see themselves as users."
Sofía Delsordo Kassim VeraPublic Policy for Jalisco's Designers to Make Design Matter
December 8, 2021
"Investing time upfront in user research and discovery avoids rushed fixes that don’t meet clients’ needs."
Product and Design at Bloomberg: A 15-year Evolution
December 6, 2022
"We don’t have dedicated user researchers, but designers and PMs conduct most research here."
Liza Pemstein Jane DavisScaling Research Via an Ops First Model at Clever
March 27, 2023
"Openly sharing stories helps us learn from those who came before us and carve new paths."
Kara KaneTheme One Intro
November 16, 2022
"Think of AI not as a magic eight ball, but as a highly educated intern that can help with routine tasks."
Mark Interrante Harry MaxAI for Prioritization (3rd of 3 seminars)
July 11, 2024
"Sometimes accessibility isn’t perfect, but consistency lets me shop on Amazon in my sleep because of muscle memory."
Sam ProulxOnline Shopping: Designing an Accessible Experience
October 3, 2023
"Product managers are going to have to say no to roughly 95% of everything that comes in."
Rich MironovHow Can Product Managers and UXers Help Each Other (and Why are Product Folks so Annoying Sometimes)?
December 6, 2022
"Designing healthcare means thinking about how your city, state, and nation work."
Juhan SoninDesign Now! The Agenda for Action
September 4, 2025
"Women’s empowerment is often glorified but doesn’t necessarily meet their needs beneath the surface."
Mansi GuptaDrawing from Feminist Practice to Make Inclusive Design Operational
September 9, 2022
Latest Books All books
Dig deeper with the Rosenbot
What human oversight processes are necessary to ensure the accuracy and relevance of AI-enhanced research repositories?
How do cultural beliefs and stories influence maternal health practices and care outcomes?
How does Rally’s research infrastructure facilitate participant management and integration with enterprise data systems?